Advertising content presented in connection with trick play operation

1. A method of managing video playback, the method comprising:

at a server, retrieving a plurality of data frames comprising programming content;

receiving user input at a local computing device, the user input initiating a trick play operation on the programming content, wherein the trick play operation includes any of a pause, a rewind, and a fast forward operation;

communicating the trick play operation to the server;

selecting advertising content based on at least one of a speed associated with the trick play operation and how long the trick play operation is predicted to last;

retrieving the advertising content at the server, wherein the advertising content is not embedded in the plurality of data frames; and

in response to the trick play operation, coordinating at the sever at least a portion of the trick play operation such that during a dead air space of the trick play operation the programming content affected by the trick play operation is still visible on a display screen of the local computing device while advertising content is displayed, wherein a duration of the advertising content is cut short at a conclusion of the trick play operation.

2. The method of claim 1 , wherein the advertising content includes at least one of audio, video, and a hyperlink.

3. The method of claim 1 , wherein a presentation of the advertising content is displayed on a portion of a display.

4. The method of claim 1 , wherein a presentation of the advertising content is displayed on a portion of a display that is less than fifty percent.

5. The method of claim 1 , wherein the displaying includes synchronizing the duration of the advertising content with an initialization of the trick play operation.

6. The method of claim 1 , wherein the displaying includes buffering at least one of the advertising content and the data frames of the trick play operation.

7. The method of claim 1 , wherein a presentation of the advertising content includes a percentage of prepared recorded material.

8. The method of claim 7 , further comprising selecting the percentage based on the speed associated with the trick play operation.

9. The method of claim 7 , further comprising selecting the percentage based on fee paid to a provider.

10. The method of claim 1 , further comprising embedding markers in the advertising content, wherein the markers are used in the coordinating.

11. The method of claim 1 , further comprising linking the speed associated with the trick play operation to one of a plurality of prerecorded of advertisements of differing lengths, wherein the plurality of prerecorded of advertisements are directed to a same product.

12. The method of claim 1 , wherein the displaying includes skipping a portion of the advertising content.

13. The method of claim 1 , wherein the displaying includes skipping a first portion of the advertising content to a default wrap-up portion of the advertising content.

14. The method of claim 1 , wherein at least one of the duration of the advertising content, a screen placement of the advertising content, a volume level of the advertising content, and a size of a display of the advertising content is selectively based on a fee received by a provider.

15. The method of claim 1 , wherein the advertising content is received from a cloud communications device.

16. The method of claim 1 , wherein the advertising content includes multiple advertisements, and wherein a priority of playback associated with the multiple advertisements is selectable based on a fee to a provider.

17. The method of claim 1 , wherein the displaying is based on a downloadable connection speed associated with at least one of video playback and the trick play operation.