Advertisement display device, vehicle, and advertisement display method

1. An advertisement display device that is mountable on a vehicle, the device comprising:

a sensor or communicator attached to a host vehicle and configured to acquire a driving state of the host vehicle;

a display attached to a rear surface of the host vehicle; and

a processor programmed to:

acquire the driving state of the host vehicle from the sensor or communicator;

determine that the host vehicle stops at a traffic signal that causes a stop state when the driving state of the host vehicle shifts to the stop state;

calculate a duration of the host vehicle being stopped at the traffic signal as a visually recognizable time that is a time for which an occupant of another vehicle is able to visually recognize a video displayed on the display, the duration of the host vehicle being stopped at the traffic signal being calculated based on information acquired by road-to-vehicle communication with a roadside device corresponding to the traffic signal when the driving state of the host vehicle shifts to the stop state;

determine whether or not the visually recognizable time is less than a reference time;

when the visually recognizable time is less than the reference time, instruct the display to display as a still image advertisement as a displayed advertisement; and

when the visually recognizable time is not less than the reference time;

edit a moving image advertisement such that its video time corresponds to the visually recognizable time; and

instruct the display to display the edited moving image advertisement as the displayed advertisement.

2. The advertisement display device according to claim 1 , wherein the processor is programmed to instruct the display to stop displaying the displayed advertisement when there is no other vehicle in a range where the displayed advertisement is visually recognizable.

3. The advertisement display device according to claim 1 , further comprising:

a detector configured to detect another vehicle that is likely to travel in parallel with the host vehicle; and

a side display attached to a side surface of the host vehicle;

wherein the processor is programmed to:

calculate a side visually recognizable time based on a relative speed of the host vehicle and the other vehicle detected by the detector when the driving state of the host vehicle is a traveling state; and

instruct the side display to display the displayed advertisement when the driving state of the host vehicle is the traveling state.

4. The advertisement display device according to claim 3 , wherein the detector detects the other vehicle that is likely to travel in parallel with the host vehicle and has a plurality of occupants based on information acquired by vehicle-to-vehicle communication with the other vehicle.

5. The advertisement display device according to claim 3 , further comprising:

a camera configured to capture a periphery of the host vehicle,

wherein the detector recognizes an image captured by the camera to detect the other vehicle that is likely to travel in parallel with the host vehicle and has a plurality of occupants.

6. The advertisement display device according to claim 3 , wherein the processor is programmed to calculate the relative speed of the host vehicle and the other vehicle based on information acquired by vehicle-to-vehicle communication with the other vehicle when the driving state of the host vehicle is the traveling state.

7. A vehicle comprising:

a sensor or communicator configured to acquire a driving state of the vehicle;

a display attached to a rear surface of the vehicle; and

a processor programmed to:

acquire the driving state of the vehicle from the sensor or communicator;

determine that the vehicle stops at a traffic signal that causes a stop state when the driving state of the vehicle shifts to the stop state;

calculate a duration of the vehicle being stopped at the traffic signal as a visually recognizable time that is a time for which an occupant of another vehicle is able to visually recognize a video displayed on the display, the duration of the host vehicle being stopped at the traffic signal being calculated based on information acquired by road-to-vehicle communication with a roadside device corresponding to the traffic signal when the driving state of the host vehicle shifts to the stop state;

determine whether or not the visually recognizable time is less than a reference time;

when the visually recognizable time is less than the reference time, instruct the display to display a still image advertisement; and

when the visually recognizable time is not less than the reference time:

edit a moving image advertisement such that its video time corresponds to the visually recognizable time; and

instruct the display to display the edited moving image advertisement.

8. An advertisement display method executed by a processor that is mountable on a vehicle, the method comprising:

acquiring a driving state of a host vehicle from a sensor or communicator attached to the host vehicle;

determining that the host vehicle stops at a traffic signal that causes a stop state when the driving state of the host vehicle shifts to the stop state;

calculating a duration of the host vehicle being stopped at the traffic signal as a visually recognizable time that is a time for which an occupant of another vehicle is able to visually recognize a video displayed on the display, the duration of the host vehicle being stopped at the traffic signal being calculated based on information acquired by road-to-vehicle communication with a roadside device corresponding to the traffic signal when the driving state of the host vehicle shifts to the stop state;

determining whether or not the visually recognizable time is less than a reference time;

when the visually recognizable time is less than the reference time, instructing the display to display a still image advertisement; and

when the visually recognizable time is not less than the reference time:

editing a moving image advertisement such that its video time corresponds to the visually recognizable time; and

instructing the display to display the edited moving image advertisement.