Techniques for adapting video game assets based on an aggregated measure of social media interaction and related systems and methods

1. A computer-implemented method of adapting a video game based on social media interaction, the method comprising using at least one computer hardware processor to perform:

sending, to a computing device associated with a social media platform, instructions to create a social media post in a social media platform, the social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game;

receiving, from the computing device, data indicative of user interaction with the social media post, wherein the user interaction with the social media post comprises at least one action tracked by the social media platform;

determining a score for the player based at least in part on the at least one action tracked by the social media platform indicated by the received data; and

modifying an aspect of gameplay within the video game for the player based at least in part on the determined score for the player.

2. The computer-implemented method of claim 1 , wherein modifying the aspect of gameplay within the video game comprises:

generating, based on the received data indicative of user interaction with the social media post, a request to modify an account associated with the player of the video game to adapt one or more assets within the video game based on the score; and

transmitting the request to one or more second computing devices associated with the video game.

3. The computer-implemented method of claim 2 , wherein the one or more second computing devices associated with the video game comprise a video game server providing one or more aspects of the video game.

4. The computer-implemented method of claim 1 , wherein modifying the aspect of gameplay within the video game comprises modifying an account associated with the player to adapt one or more assets within the video game.

5. The computer-implemented method of claim 1 , further comprising:

receiving, from the computing device associated with the social media platform, second data indicative of one or more second indications of user interaction with the social media post; and

wherein determining the score for the player comprises determining the score for the player based at least in part on:

the received data indicative of the user interaction with the social media post; and

the received second data indicative of the one or more second indications of user interaction with the social media post.

6. The computer-implemented method of claim 1 , further comprising:

sending, to a second computing device associated with a second social media platform, second instructions to create a second social media post comprising the at least one piece of multimedia content relating to the video game;

receiving, from the second computing device, second data indicative of one or more indications of user interaction with the second social media post; and

wherein determining the score for the player comprises determining the score for the player based at least in part on:

the received data indicative of the user interaction with the social media post; and

the received second data indicative of one or more indications of user interaction with the second social media post.

7. The computer-implemented method of claim 1 , wherein sending the instructions to create a social media post comprising the at least one piece of multimedia content relating to a video game comprises sending one or more of:

the multimedia content, wherein the multimedia content comprises gameplay of the video game performed by the player;

data determined based on the player's gameplay of the video game;

data determined based on the multimedia content; or some combination thereof.

8. The computer-implemented method of claim 1 , wherein adapting one or more assets for the video game comprises:

increasing the player's progress with the video game;

increasing a score of the player for the video game;

unlocking an in-game item for the player for the video game;

increasing an amount of an in-game currency for the player for the video game; or some combination thereof.

9. An apparatus for adapting a video game based on social media interaction, the apparatus comprising a processor in communication with a memory, the processor being configured to execute instructions stored in the memory that cause the processor to perform:

sending, to a computing device associated with a social media platform, instructions to create a social media post in a social media platform, the social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game;

receiving, from the computing device, data indicative of user interaction with the social media post, wherein the user interaction with the social media post comprises at least one action tracked by the social media platform;

determining a score for the player based at least in part on the at least one action tracked by the social media platform indicated by the received data; and

modifying an aspect of gameplay within the video game for the player based at least in part on the determined score for the player.

10. The apparatus of claim 9 , wherein modifying the aspect of gameplay within the video game comprises:

generating, based on the received data indicative of the user interaction with the social media post, a request to modify an account associated with the player of the video game to adapt one or more assets within the video game based on the score; and

transmitting the request to one or more second computing devices associated with the video game.

11. The apparatus of claim 9 , wherein modifying the aspect of gameplay within the videogame comprises modifying an account associated with the player to adapt one or more assets within the video game.

12. The apparatus of claim 9 , wherein the processor is configured to execute instructions stored in the memory that cause the processor to perform:

receiving, from the computing device associated with the social media platform, second data indicative of one or more second indications of user interaction with the social media post; and

wherein determining the score for the player comprises determining the score for the player based at least in part on:

the received data indicative of the user interaction with the social media post; and

the received second data indicative of the one or more second indications of user interaction with the social media post.

13. The apparatus of claim 9 , wherein the processor is configured to execute instructions stored in the memory that cause the processor to perform:

sending, to a second computing device associated with a second social media platform, second instructions to create a second social media post comprising the at least one piece of multimedia content relating to the video game;

receiving, from the second computing device, second data indicative of one or more indications of user interaction with the second social media post; and

wherein determining the score for the player comprises determining the score for the player based at least in part on:

the received data indicative of the user interaction with the social media post; and

the received second data indicative of one or more indications of user interaction with the second social media post.

14. The apparatus of claim 9 , wherein sending the instructions to create a social media post comprising the at least one piece of multimedia content relating to a video game comprises sending one or more of:

the multimedia content, wherein the multimedia content comprises gameplay of the video game performed by the player;

data determined based on the player's gameplay of the video game;

data determined based on the multimedia content; or some combination thereof.

15. The apparatus of claim 9 , wherein modifying the aspect of gameplay within the video game comprises:

increasing the player's progress with the video game;

increasing a score of the player for the video game;

unlocking an in-game item for the player for the video game;

increasing an amount of an in-game currency for the player for the video game; or some combination thereof.

16. At least one non-transitory computer-readable storage medium storing processor-executable instructions that, when executed by at least one computer hardware processor, cause the at least one computer hardware processor to perform the acts of:

sending, to a computing device associated with a social media platform, instructions to create a social media post in a social media platform, the social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game;

receiving, from the computing device, data indicative of user interaction with the social media post, wherein the user interaction with the social media post comprises at least one action tracked by the social media platform;

determining a score for the player based at least in part on the at least one action tracked by the social media platform indicated by the received data; and

modifying an aspect of gameplay within the video game for the player based at least in part on the determined score for the player.

17. The at least one non-transitory computer-readable storage medium of claim 16 , wherein modifying the aspect of gameplay within the video game comprises:

generating, based on the received data indicative of the user interaction with the social media post, a request to modify an account associated with the player of the video game to adapt one or more assets within the video game based on the score; and

transmitting the request to one or more second computing devices associated with the video game.

18. The at least one non-transitory computer-readable storage medium of claim 16 , wherein modifying the aspect of gameplay within the video game comprises modifying an account associated with the player to adapt one or more assets within the video game.

19. The at least one non-transitory computer-readable storage medium of claim 16 , wherein the instructions further cause the at least one computer hardware processor to perform the acts of:

receiving, from the computing device associated with the social media platform, second data indicative of one or more second indications of user interaction with the social media post; and

wherein determining the score for the player comprises determining the score for the player based at least in part on:

the received data indicative of the user interaction with the social media post; and

the received second data indicative of the one or more second indications of user interaction with the social media post.

20. The at least one non-transitory computer-readable storage medium of claim 16 , wherein the instructions further cause the at least one computer hardware processor to perform the acts of:

sending, to a second computing device associated with a second social media platform, second instructions to create a second social media post comprising the at least one piece of multimedia content relating to the video game;

receiving, from the second computing device, second data indicative of one or more indications of user interaction with the second social media post; and

wherein determining the score for the player comprises determining the score for the player based at least in part on:

the received data indicative of the user interaction with the social media post; and

the received second data indicative of one or more indications of user interaction with the second social media post.