Apparatus for use with a NFC tag reader

1. A greeting card apparatus for use with an NFC tag reader, the apparatus consisting of:

a pair of panel portions, each defining part of a greeting card;

a frangible joint;

a hinge portion defining an axis from which each of the panel portions extends to the frangible joint, the hinge portion being coupled to each of the panel portions and adapted to permit pivotal movement of the panel portions relative to one another about the axis between a closed position wherein the panels overlay one another one another and an open position wherein the panels extend away from one another;

a near field communication tag coupled to one of the panel portions;

a shield defined by RF blocking material coupled to the other of the panel portions, the tag and shield being positioned and adapted such that the tag can be activated by the reader when the panels are in the open position and the shield isolates the tag from the reader when the panels are in the closed position; and

wherein, in the closed position, the tag and the shield are adjacent to one another and sandwiched between the panels; and

wherein the panel portions are in the closed position and coupled to one another by the frangible joint.

2. A greeting card apparatus as set forth in claim 1 wherein said frangible joint is disposed in opposing relation to the hinge.