IP Library › Granted Patent US 11,544,746
Granted Patent B2
US 11,544,746 · App. 16/830,438 · Granted Jan 3, 2023

Automated self-serve smart billboard

Inventors: Bismark Fernandez (Yakima, WA); Rafael Fernandez (Yakima, WA)
G06Q30/0273G06Q10/10G06Q30/0264G06Q30/0276G06Q30/04G09F9/30
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Quick Facts
Patent No.
US 11,544,746
App. No.
16/830,438
Granted
Jan 3, 2023
Kind
B2
Abstract

A system and method for providing automated remote digital advertising, and more specifically, a system and method for providing a fully automated self-serve smart billboard or display device. is disclosed. The Smart Billboard system consists of a user smart device, a billboard with a display processing system, and a billboard operator server. The user smart device is constructed using a user app processor, a user interface, a content creator, a content uploader, an ad scheduler, a payment processor, a login processor, and a smart device network interface. The billboard display processing system may include an upload controller, a billboard network interface, a display processor, a traffic and content receiver, an external imaging device, and a billboard system data store. The billboard operator server may include an operator processor, a billboard content scheduler, an account manager, a content approver, and a live image receiver.

Claims (90)

1. A system for providing automated remote digital advertising, the system comprises:

a user device for selecting and purchasing enabling a customer-purchasing advertisement to select and purchase an ad time slot and uploading content;

a billboard capable of displaying digital copy and having a display processing system coupled to a public, wide area network; and

a billboard operator server for communicating with one or more user devices supporting customer-purchasing advertisement's user accounts and content approval, wherein content approval comprises allowing display of content based at least in part on at least one of a review of the context and a customer-purchasing advertisement's history of use, wherein the billboard operator server is configured to provide a set of privileges to one or more customer-purchasing advertisement such that the one or more customer-purchasing advertisement advertiser can upload content to the billboard without additional permissions and review.

2. The system according to claim 1 , wherein the user device comprises:

a user app processor;

a user interface;

a content uploader;

a login processor; and

a user device network interface.

3. The system according to claim 2 , wherein the user device further comprises:

a content creator;

an ad scheduler; and

a payment processor.

4. The system according to claim 1 , wherein the billboard display processing system comprises:

an upload controller;

a billboard network interface;

a display processor; and

a billboard system data store.

5. The system according to claim 4 , wherein the billboard display processing system further comprises:

a traffic and content receiver; and

an external imaging device.

6. The system according to claim 1 , wherein the billboard operator server comprises:

an operator processor;

a billboard content scheduler;

a content approver; and

a billboard operator server network interface.

7. The system according to claim 6 , wherein the billboard operator server further comprises:

an account manager;

a contract/invoice generator; and

a live image receiver.

8. The system according to claim 1 , wherein the content comprises image data representing sign copy.

9. The system according to claim 1 , wherein the content further comprises video data representing sign copy.

10. A system for providing automated remote digital advertising, the system comprises:

a user device for selecting and purchasing an ad time slot and uploading content, the user device comprising:

a user app processor;

a user interface;

a content uploader;

a login processor; and

a user device network interface;

a billboard capable of displaying digital copy and having a display processing system coupled to a public, wide area network, the display processing system comprises:

an upload controller;

a billboard network interface;

a display processor;

a traffic and content receiver;

an external imaging device;

an account manager;

a contract/invoice generator;

a live image receiver; and

a billboard system data store; and

a billboard operator server for communicating with one or more user devices supporting customer-purchasing advertisement's user accounts and content approval, wherein the billboard operator server is configured to provide a set of privileges to one or more customer-purchasing advertisement such that the one or more customer-purchasing advertisement can upload content to the billboard without additional permissions and review, the billboard operator server comprises:

a billboard content scheduler;

a content approver, wherein the content approver allows display of content based at least in part on at least one of a review of the context and a customer-purchasing advertisement's history of use; and

a billboard operator server network interface.

11. The system according to claim 10 , wherein the content contains sponsorship data in addition to the sign copy.

12. The system according to claim 10 , wherein the billboard operator server provides an open marketplace offering sale of content time slots on behalf of third-party sellers.

13. A method for providing a fully automated self-serve smart billboard, the method comprising:

creating a user account, the user account having user account information and payment information;

scheduling content into one or more time slot associated with a billboard, the billboard being capable of displaying digital copy and having a display processing system coupled to a public, wide area network;

attempting to upload content to the billboard;

if the user account permits automatic uploads, uploading the content for display on the billboard during a scheduled time slot;

wherein permission for automatic uploads depends at least in part on at least one of a review of the context and a user's history of use,

wherein the permission for automatic uploads comprises a set of privileges to one or more users such that the one or more users can upload content to the billboard without additional permissions and review;

if the user account prohibits automatic uploads, perform the following:

uploading content to a central server;

receiving an approval decision from an operator using the central server;

if the approval decision provides authorization, uploading the content for display on the billboard during a scheduled time slot, otherwise receiving notification of reasoning supporting the approval decision.

14. The method according to claim 13 , wherein the method further comprising:

receiving the content onto the user device; and

reviewing the content prior to uploading to the billboard.

15. The method according to claim 13 , wherein the method further comprising:

creating the content on the user device; and

reviewing the content prior to uploading to the billboard.

16. The method according to claim 13 , wherein the scheduling content comprises:

receiving available time slot data associated with one or more billboards;

selecting one or more time slots for displaying the content; and

purchasing the selected time slots.

17. The method according to claim 13 , wherein the content contains sponsorship data in addition to the sign copy; and

the billboard operator server provides an open marketplace offering sale of content time slots on behalf of third-party sellers.

18. A non-transitory computer readable storage media containing encoded data that when read and executed by a programmable computing system implements a method for providing a fully automated self-serve smart billboard, the method comprising:

creating a customer-purchasing advertisement's user account, the user account having user account information and payment information;

receiving available time slot data associated with a billboard, the billboard being capable of displaying digital copy and having a display processing system coupled to a public, wide area network;

selecting one or more time slots for displaying the content; and

purchasing the selected time slots;

receiving the content onto the user device;

reviewing the content prior to uploading to the billboard based at least in part on a customer-purchasing advertisement's history of use;

attempting to upload content to the billboard.

19. The non-transitory computer readable storage media according to claim 18 , wherein the content is changed and uploaded to the billboard replaying existing content based upon marketing data generated after the content was first uploaded.

20. The non-transitory computer readable storage media according to claim 19 , wherein the content contains sponsorship data in addition to the sign copy; and

the billboard operator server provides an open marketplace offering sale of content time slots on behalf of third-party sellers.

Continuity (2)
Provisional Application 62823674 · Mar 26, 2019
Related Publication 20200311775A1 · Oct 1, 2020