Keyword determinations from conversational data
Topics of potential interest to a user, useful for purposes such as targeted advertising and product recommendations, can be extracted from voice content produced by a user. A computing device can capture voice content, such as when a user speaks into or near the device. One or more sniffer algorithms or processes can attempt to identify trigger words in the voice content, which can indicate a level of interest of the user. For each identified potential trigger word, the device can capture adjacent audio that can be analyzed, on the device or remotely, to attempt to determine one or more keywords associated with that trigger word. The identified keywords can be stored and/or transmitted to an appropriate location accessible to entities such as advertisers or content providers who can use the keywords to attempt to select or customize content that is likely relevant to the user.
1. A computer-implemented method, comprising:
determining, at a first computing device and using at least an audio processing algorithm, that first audio data represents at least one trigger word;
determining identity information associated with the first computing device using at least voice recognition and the first audio data;
receiving second audio data within a specified time period of the first audio data;
determining that the second audio data represents at least one keyword; and
determining content based at least in part on the at least one keyword and the identity information associated with the first computing device.
2. The computer-implemented method of claim 1 , further comprising storing at least one of the trigger word or the keyword.
3. The computer-implemented method of claim 1 , further comprising outputting the content on a display device.
4. The computer-implemented method of claim 1 , further comprising outputting the content as audio.
5. The computer-implemented method of claim 1 , further comprising:
determining a location of the first computing device; and
determining the content based at least in part on the location.
6. The computer-implemented method of claim 1 , further comprising:
determining a first value associating the at least one keyword with a user;
determining, based at least on a change in relevance of the keyword to the user, a second value associating the at least one keyword with the user; and
storing the second value.
7. The computer-implemented method of claim 6 , further comprising determining the content based at least on the keyword and the second value.
8. The computer-implemented method of claim 1 , further comprising:
determining a first item of content and a second item of content associated with the at least one keyword;
determining a first relevance of the first item of content;
determining a second relevance of the second item of content; and
receiving a selection of the second item of content.
9. The computer-implemented method of claim 1 , further comprising:
sending the second audio data to a second computing device;
determining that the second audio data represents the at least one keyword, using the second computing device; and
determining the content using the second computing device.
10. The computer-implemented method of claim 1 , further comprising:
determining that a plurality of users are identified with the first computing device; and
determining that a particular user of the plurality of users is associated with the first audio data using at least voice recognition and the first audio data.
11. A computing system, comprising:
at least one processor; and
memory including instructions that, when executed by the at least one processor, cause the computing system to:
determine, at a first computing device and using at least an audio processing algorithm, that first audio data represents at least one trigger word;
determine identity information associated with the first computing device using at least voice recognition and the first audio data;
receive second audio data within a specified time period of the first audio data;
determine that the second audio data represents at least one keyword; and
determine content based at least in part on the at least one keyword and the identity information associated with the first computing device.
12. The computing system of claim 11 , further comprising a database, the memory further including instructions that, when executed by the processor, cause the computing system to store, in the database, at least one of the trigger word or the keyword.
13. The computing system of claim 11 , further comprising a display device, the memory further including instructions that, when executed by the processor, cause the computing system to output the content on the display device.
14. The computing system of claim 11 , further comprising a speaker, the memory further including instructions that, when executed by the processor, cause the computing system to output the content as audio using the speaker.
15. The computing system of claim 11 , further comprising a location sensor, the memory further including instructions that, when executed by the processor, cause the computing system to:
determine a location of the first computing device using at least the location sensor; and
determine the content based at least in part on the location.
16. The computing system of claim 11 , further comprising a database, the memory further including instructions that, when executed by the processor, cause the computing system to:
determine a first value associating the at least one keyword with a user;
determine, based at least on a change in relevance of the keyword to the user, a second value associating the at least one keyword with the user; and
store the second value in the database.
17. The computing system of claim 16 , the memory further including instructions that, when executed by the processor, cause the computing system to determine the content based at least on the keyword and the second value.
18. The computing system of claim 11 , the memory further including instructions that, when executed by the processor, cause the computing system to:
determine a first item of content and a second item of content associated with the at least on keyword;
determine a first relevance of the first item of content;
determine a second relevance of the second item of content; and
receive a selection of the second item of content.
19. The computing system of claim 11 , the memory further including instructions that, when executed by the processor, cause the computing system to:
send the second audio data to a second computing device;
determine that the second audio data represents the at least one keyword, using the second computing device; and
determine the content using the second computing device.
20. The computing system of claim 11 , the memory further including instructions that, when executed by the processor, cause the computing system to:
determine that a plurality of users are identified with the first computing device; and
determine that a particular user of the plurality of users is associated with the first audio data using at least voice recognition and the first audio data.