Data transmission

1. An apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to with the at least one processor, cause the apparatus at least to:

receive information relating to data consumption characteristics of a plurality of user devices, wherein the data consumption characteristics include user device location data, content type data, and content schedule data;

predict, based on the received information, at least one data consumption area at a first point in time of at least a subset of the plurality of user devices;

determine one of a plurality of data transmission modes based on the received information and the predicted at least one data consumption area, wherein the data transmission modes include multicast transmission, unicast transmission, anycast transmission, and broadcast transmission; and

instruct at least one communication network element to provide data transmission at the first point in time to the subset of user devices according to the determined data transmission mode.

2. The apparatus according to claim 1 , wherein the data consumption characteristics comprise one or more user groups with which the plurality of user devices are associated, and the content type data includes content types of sports, reality show, series, or a combination thereof.

3. The apparatus according to claim 1 , wherein the apparatus is further configured to associate the plurality of user devices with one or more of the user groups based on the received information.

4. The apparatus according to claim 1 , wherein the data consumption characteristics comprise one or more previous locations of the plurality of user devices.

5. The apparatus according to claim 1 , wherein the apparatus is configured to determine one or more communication network elements associated with the at least one predicted data consumption area.

6. The apparatus according to claim 1 , wherein the apparatus is configured to receive information on one or more transmission events scheduled to occur at the first point in time.

7. The apparatus according to claim 1 , wherein the apparatus is configured to:

update the subset of user devices based on user data consumption behavior change data; and

dynamically switch to a different transmission mode based on the updated subset of user devices.

8. The apparatus according to claim 1 , wherein the apparatus is configured to send user group configuration information to the at least one user device, and wherein the user group configuration information includes a user group configuration algorithm, user group identifiers, or a combination thereof based on the data consumption characteristics.

9. The apparatus according to claim 6 , wherein the apparatus is configured to determine user group configuration information based on the received information on the one or more transmission events.

10. The apparatus according to claim 1 , wherein the apparatus is configured to combine a plurality of predictions of the at least one data consumption area at a second point in time.

11. A method comprising:

receiving information relating to data consumption characteristics of a plurality of user devices, wherein the data consumption characteristics include user device location data, content type data, and content schedule data;

predicting, based on the received information, at least one data consumption area at a first point in time of at least a subset of the plurality of user devices;

determining one of a plurality of data transmission modes based on the received information and the predicted at least one data consumption area, wherein the data transmission modes include multicast transmission, unicast transmission, anycast transmission, and broadcast transmission; and

instructing at least one communication network element to provide data transmission at the first point in time to the subset of user devices according to the determined data transmission mode.

12. The method according to claim 11 , wherein the data consumption characteristics comprise one or more user groups with which the plurality of user devices are associated, and the content type data includes content types of sports, reality show, series, or a combination thereof.

13. The method according to claim 11 , further comprising:

associating the plurality of user devices with one or more of the user groups based on the received information.

14. The method according to claim 11 , wherein the data consumption characteristics comprise one or more previous locations of the plurality of user devices.

15. The method according to claim 11 , further comprising:

determining one or more communication network elements associated with the at least one predicted data consumption area.

16. The method according to claim 11 , further comprising:

receiving information on one or more transmission events scheduled to occur at the first point in time.

17. The method according to claim 11 , further comprising:

updating the subset of user devices based on user data consumption behavior change data; and

dynamically switching to a different transmission mode based on the updated subset of user devices.