Advertisement presentation system and advertisement presentation method

Inventors: Kazuhiro Fukazawa (Toyota, JP); Takashi Hayashi (Toyota, JP)

Assignee: TOYOTA JIDOSHA KABUSHIKI KAISHA

G06Q30/0265 B60R11/0229 G06Q10/10 G06Q30/0273 G09F9/30 G09F21/048 B60R2011/0003 B60R2011/004 B60R2011/0049 H04L12/141

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Quick Facts

Patent No.: US 11,694,231
App. No.: 17/126,028
Granted: Jul 4, 2023
Kind: B2

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Abstract

An advertisement presentation system includes at least one display device that is detachably provided to a vehicle, an information processing device, and a management server. The information processing device is configured to acquire advertisement information representing an advertisement, and to output the acquired advertisement information to the display device. The display device is configured to present the advertisement information output from the information processing device such that the advertisement information is directed outward from the vehicle. The information processing device is configured to transmit task report information representing a presentation task report for the advertisement information by the display device to the management server. The management server is configured to determine remuneration to cover both incurred data communication costs and advertising costs associated with presentation of the advertisement information, in accordance with the task report information transmitted from the information processing device.

Claims (55)

1. An advertisement presentation system, comprising:

at least one display device that is detachably provided at a vehicle and that includes a first processor;

an information processing device including a second processor; and

a management device including a third processor;

the second processor of the information processing device being configured to acquire advertisement information representing an advertisement, and to output the acquired advertisement information to the first processor of the at least one display device;

the first processor of the at least one display device being configured to present the advertisement information output from the second processor of the information processing device such that the advertisement information is directed outward from the vehicle;

the second processor of the information processing device being configured to

acquire task report information from the first processor of the at least one display device while the advertisement information is presented on the at least one display device by the first processor, the task report information representing a presentation task report for the advertisement information, wherein the task report information includes (i) a travel route actually traveled by the vehicle while the advertisement information was being output and (ii) a time of the advertisement information being output, and

transmit the task report information to the third processor of the management device; and

the third processor of the management device being configured to determine remuneration to cover both incurred data communication costs and advertising costs associated with presentation of the advertisement information, in accordance with the task report information transmitted from the second processor of the information processing device, wherein the determined remuneration is recorded in a storage medium.

2. The advertisement presentation system of claim 1 , wherein the at least one display device is provided inside a cabin of the vehicle such that a display face of the at least one display device faces outward from the vehicle.

3. The advertisement presentation system of claim 1 , wherein the at least one display device detachably provided at the vehicle includes a first display device provided at a first location on the vehicle and a second display device provided at a second location on the vehicle;

the first display device is configured to present first advertisement information directed outward from the vehicle; and

the second display device is configured to present second advertisement information directed outward from the vehicle.

4. The advertisement presentation system of claim 2 , wherein the at least one display device detachably provided at the vehicle includes a first display device provided at a first location on the vehicle and a second display device provided at a second location on the vehicle;

the first display device is configured to present first advertisement information directed outward from the vehicle; and

the second display device is configured to present second advertisement information directed outward from the vehicle.

5. The advertisement presentation system of claim 1 , wherein the information processing device is a terminal configured to be operated by an occupant of the vehicle.

6. The advertisement presentation system of claim 2 , wherein the information processing device is a terminal configured to be operated by an occupant of the vehicle.

7. The advertisement presentation system of claim 3 , wherein the information processing device is a terminal configured to be operated by an occupant of the vehicle.

8. The advertisement presentation system of claim 4 , wherein the information processing device is a terminal configured to be operated by an occupant of the vehicle.

9. The advertisement presentation system of claim 1 , wherein the second processor of the information processing device is configured to determine a background color of an on-screen display of the at least one display device based on information regarding a body color of the vehicle.

10. The advertisement presentation system of claim 2 , wherein the second processor of the information processing device is configured to determine a background color of an on-screen display of the at least one display device based on information regarding a body color of the vehicle.

11. The advertisement presentation system of claim 3 , wherein the second processor of the information processing device is configured to determine a background color of an on-screen display of the at least one display device based on information regarding a body color of the vehicle.

12. The advertisement presentation system of claim 4 , wherein the second processor of the information processing device is configured to determine a background color of an on-screen display of the at least one display device based on information regarding a body color of the vehicle.

13. The advertisement presentation system of claim 5 , wherein the second processor of the information processing device is configured to determine a background color of an on-screen display of the at least one display device based on information regarding a body color of the vehicle.

14. The advertisement presentation system of claim 6 , wherein the second processor of the information processing device is configured to determine a background color of an on-screen display of the at least one display device based on information regarding a body color of the vehicle.

15. The advertisement presentation system of claim 1 , wherein:

the third processor of the management device is configured to transmit the advertisement information to the second processor of the information processing device;

the second processor of the information processing device is configured to receive the advertisement information transmitted from the third processor of the management device; and