System and method for triggering mobile device functionality using a payment card

1. A system comprising:

an account database storing consumer account information;

a consumer database storing consumer purchase history data comprising previous transactions that were conducted with a first particular payment source, a second particular payment source, or both;

a processor associated with a financial institution system; and

memory storing instructions that, when executed by the processor, cause the system to:

receive a first transaction authorization request associated with a first attempted purchase using the first particular payment source;

responsive to receiving the first transaction authorization request, determine that the first particular payment source is being used;

receive, from an account provider, a notification indicating that a second transaction authorization request associated with a second attempted purchase using a second particular payment source has occurred, determining that the second particular payment source is being used, wherein the account provider is separate and distinct from a financial institution associated with the financial institution system;

receive targeted information that is based on the first transaction authorization request, the consumer account information, and the consumer purchase history data;

dynamically identify a dynamic success rate based on a number of user responses received due to users interacting with mobile devices upon receiving prior push notifications per a number of the prior push notifications sent,

selecting a push notification comprising at least some of the targeted information based at least in part on the dynamic success rate;

transmit, to a mobile device associated with the first particular payment source, the selected push notification such that the mobile device is enabled to display, on a display of the mobile device, the at least some of the targeted information; and

receive, from the mobile device, a user response associated with the at least some of the targeted information, and

wherein transmitting the selected push notification to the mobile device occurs subsequent to transmitting a transaction authorization authorizing payment for the first attempted purchase,

wherein the selected push notification comprises a request to provide, via a social networking platform, a visible indication of approval for a product associated with the first attempted purchase, and

wherein the visible indication of approval comprises an indication of liking one or more of a product or a merchant, an indication of checking-in to a merchant location, and an indication of sharing information about the first attempted purchase.

2. The system of claim 1 , wherein the first transaction authorization request is received via an authorization request.

3. The system of claim 1 , wherein the targeted information comprises an advertisement.

4. The system of claim 1 , wherein the targeted information is transmitted by contextual notification.

5. The system of claim 1 , wherein the processor is configured to the targeted information via a social media platform.

6. The system of claim 1 , wherein the selected push notification comprises at least one of:

(i) payment-related data including data indicative of a transaction receipt associated with the first attempted purchase, discounts applied, rewards earned, or some combination thereof;

(ii) account-related data including a post-transaction account balance, a rewards balance, an account summary, a breakdown of spending by category, or some combination thereof; or

some combination thereof.

7. The system of claim 1 , wherein the selected push notification is selected at least in part based on preferences of a user.

8. A method comprising:

receiving, via a network, a first transaction authorization request associated with a first attempted purchase using a first particular payment source;

responsive to receiving the first transaction authorization request, determining, by a processor associated with a financial institution system that is in communication with a mobile device associated with the first particular payment source and a second particular payment source, that the first particular payment source is being used, wherein the mobile device is capable of receiving and transmitting payment and transaction information from multiple payment sources;

receiving, from an account provider, a notification indicating that a second transaction authorization request associated with a second attempted purchase using the second particular payment source has occurred;

responsive to receiving the notification, determining that the second particular payment source is being used, wherein the account provider is separate and distinct from a financial institution associated with the financial institution system;

receiving targeted information that is based on the first transaction authorization request or the second transaction authorization request, consumer account information, and consumer purchase history data;

dynamically identifying a dynamic success rate based on a number of user responses received due to a user associated with the mobile device interacting with the mobile device upon receiving prior push notifications per a number of the prior push notifications sent,

selecting a push notification comprising at least some of the targeted information based at least in part on the dynamic success rate;

transmitting, by the processor and to the mobile device, the push notification such that the mobile device is enabled to display, on a display of the mobile device, the at least some of the targeted information; and

receiving, by the processor and from the mobile device, a user response associated with the at least some of the targeted information; and

wherein the push notification comprises a request to provide, via a social networking platform, a visible indication of approval for a product or a merchant associated with the first attempted purchase or the second attempted purchase, and

wherein the visible indication of approval comprises an indication of liking one or more of the product or the merchant, an indication of checking-in to a merchant location, and an indication of sharing information about the first attempted purchase or the second attempted purchase.

9. The method of claim 8 , wherein push notification comprises account-related data functionality, and the account-related data functionality is associated with at least one of the first particular payment source and the second particular payment source.

10. The method of claim 9 , wherein the account-related data functionality comprises at least one data type of the following data types related to the first particular payment source or the second particular payment source: account balance data, total account rewards data, account summary data, and breakdown of spending by category data.

11. The method of claim 10 , wherein the targeted information is transmitted by contextual information.

12. The method of claim 10 , wherein determining that the first particular payment source is being used is performed by the financial institution.

13. The method of claim 10 , further comprising providing, to the mobile device, the targeted information via a social media platform.

14. The method of claim 8 , wherein the push notification further comprises:

(i) payment-related data including data indicative of a transaction receipt associated with the first attempted purchase or the second attempted purchase, discounts applied, rewards earned, or some combination thereof;

(ii) account-related data including a post-transaction account balance, a rewards balance, an account summary, a breakdown of spending by category, or some combination thereof; or

payment-related data and account related data.

15. A system comprising:

a processor associated with a financial institution system; and

memory storing instructions that, when executed by the processor, cause the system to:

receiving a first transaction authorization request associated with a first attempted purchase transaction using a first particular payment source;

receive a targeted advertisement that is based on the first transaction authorization request, consumer account information, and consumer purchase history data;

dynamically identify a dynamic success rate based on a number of user responses received due to a user associated with a mobile device interacting with the mobile device upon receiving prior push notifications per a number of the prior push notifications sent;

select a push notification comprising at least some of the targeted advertisement based at least in part on the dynamic success rate; and

transmit, to the mobile device, the push notification such that the mobile device is enabled to display, on a display of the mobile device, the at least some of the targeted advertisement,

wherein the push notification further comprises a request to provide, via a social networking platform, a visible indication of approval for a product or a merchant associated with the first attempted purchase transaction, and

wherein the visible indication of approval comprises an indication of liking one or more of the product or the merchant, an indication of checking-in to a merchant location, and an indication of sharing information about the first attempted purchase transaction.

16. The system of claim 15 , wherein transmitting the push notification to the mobile device occurs subsequent to transmitting a transaction authorization authorizing payment for the first attempted purchase transaction.

17. The system of claim 15 , wherein transmitting the push notification to the mobile device occurs subsequent to transmitting a transaction authorization authorizing payment for the first attempted purchase transaction.

18. The system of claim 1 , wherein the user response associated with at least some of the targeted information is anonymized to protect the user's privacy when identifying the success rate.

19. The method of claim 8 , wherein the user response associated with at least some of the targeted information is anonymized to protect the user's privacy when identifying the success rate.

20. The system of claim 15 , wherein the user responses are anonymized to protect privacy of one or more users include the user when identifying the success rate.