System and method for clustering end users to select and deliver a notification to mobile device

1. A computer system comprising:

one or more memory devices storing programing instructions;

one or more processors configured to execute the program instructions to cause the system to perform operations comprising:

receiving information defining a geo fence including an area having a geographic location, at least one offer notification and content attributes associated with the geofence;

receiving location information from at least one mobile device associated with at least one mobile device user;

identifying a location attribute for the location of the mobile device;

aggregating a plurality of location attributes associated with the mobile device user;

determining an audience profile for the mobile device user based on at least the aggregated location attributes;

detecting that the mobile device user has entered an area defined by the geofence;

responsive to detecting the mobile device user entered an area defined by the geofence, determining a conversion probability based on content attributes of the at least one offer notification associated with the geo fence and the determined audience profile associated with the mobile device user;

selecting the at least one offer notification based the conversion probability;

causing the selected offer notification to be displayed on the mobile device of the mobile device user;

causing a monitor to display the total number of conversions of the displayed offer notification by other mobile device users, wherein the monitor is separate from a user's mobile device; and

wherein the at least one offer notification is a promotional offer consisting of a discount offer.

2. The system of claim 1 , wherein the determined audience profile associated with the mobile device user includes health issues.

3. The system of claim 1 , wherein the content attributes are services associated with the offer notification.

4. The system of claim 1 , wherein the content attributes are goods associated with the offer notification.

5. The system of claim 1 , wherein the offer notification is a promotional offer consisting of a discount offer for goods and/or services.

6. A computer system comprising:

one or more memory devices storing programing instructions;

one or more processors configured to execute the program instructions to cause the system to perform operations comprising:

receiving information defining a geo fence including an area having a geographic location, at least one offer notification and content attributes associated with the geofence;

determining the mobile device of the user is stationary for a predetermined amount of time;

identifying a location attribute for the location of mobile device when the mobile device is determined stationary;

aggregating a plurality of location attributes associated with the mobile device user; determining an audience profile for the mobile device user based on at least the aggregated location attributes;

detecting that the mobile device user has entered an area defined by the geofence;

responsive to detecting the mobile device user entered an area defined by the geofence, determining a conversion probability based on content attributes of the at least one offer notification associated with the geofence and the determined audience profile associated with the mobile device user;

selecting the at least one offer notification based the conversion probability;

causing the selected offer notification to be displayed on the mobile device of the mobile device user; and

wherein the at least one offer notification is a promotional offer consisting of a discount offer.

7. The system of claim 6 , wherein the determined audience profile associated with the mobile device user includes health issues.

8. The system of claim 6 , wherein the content attributes are services associated with the offer notification.

9. The system of claim 6 , wherein the content attributes are goods associated with the offer notification.

10. The system of claim 6 , wherein the offer notification is a promotional offer consisting of a discount offer for goods and/or services.

11. A computer method comprising the steps:

receiving, in one or more processors, information defining a geofence including an area having a geographic location, at least one offer notification and content attributes associated with the geofence;

determining, in one or more processors, a mobile device of the user is stationary for a predetermined amount of time;

identifying, in one or more processors, a location attribute for the location of mobile device while determined stationary;

determining, in one or more processors, an audience profile for a user of the mobile device based on the identified location attribute;

detecting, in one or more processors, that the mobile device user has entered an area defined by the geofence;

responsive to detecting the mobile device user entered an area defined by the geofence, determining, in one or more processors, a conversion probability based on content attributes of the at least one notification associated with the geofence and the determined audience profile associated with the mobile device user;

selecting, in one or more processors, the at least one offer notification based the conversion probability;

causing, by one or more processors, the selected offer notification to be displayed on the mobile device of the mobile device user; and

wherein the at least one offer notification is a promotional offer consisting of a discount offer.

12. The computer method of claim 11 , wherein the determined audience profile associated with the mobile device user includes health issues.

13. The computer method of claim 11 , wherein the content attributes are services associated with the offer notification.

14. The computer method of claim 11 , wherein the content attributes are goods associated with the offer notification.

15. The computer method of claim 11 , wherein the offer notification is a promotional offer consisting of a discount offer for goods and/or services.