IP Library › Granted Patent US 11,953,704
Granted Patent B2
US 11,953,704 · App. 17/034,736 · Granted Apr 9, 2024

Mobile hologram apparatus

Inventors: Matthew Stephen Murphy (Chicago, IL); Jacob W. Beckley (Chicago, IL)
Assignee: VIRTUAL MARKETING, LLC
G02B30/56G03H1/0236G03H1/2202G03H2001/2231G03H1/2286G03H2227/02
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Quick Facts
Patent No.
US 11,953,704
App. No.
17/034,736
Granted
Apr 9, 2024
Kind
B2
Abstract

A hologram display system is disclosed. An example system includes a hologram apparatus including a sheet folded along preformed creases into a frustum structure configured to be actuated between a compressed state and an uncompressed state. The frustum structure has a base section and a top section connected by four side sections. The system also includes instructions stored in a memory of a consumer device, which when executed, cause a processor of the consumer device to display, on a screen of the consumer device, holographic interactive content that is related to the hologram apparatus, detect interaction with at least one of the holographic interactive content or the hologram apparatus after the hologram apparatus is placed on the screen of the consumer device, and change the display of at least a portion of the holographic interactive content based on the detected interaction.

Claims (49)

1. A hologram display system comprising:

a hologram apparatus including a sheet folded along preformed creases into a frustum structure configured to be actuated between a compressed state and an uncompressed state, the frustum structure having a base section and a top section connected by four side sections, the frustum structure, in the compressed state, having a height that is less than the height of the frustum structure in the uncompressed state; and

first instructions stored in a memory of a consumer device, which when executed, cause a processor of the consumer device to:

receive, from a server, holographic interactive content that is related to the hologram apparatus, the holographic interactive content including second instructions that specify how an appearance of the holographic interactive content is to change based on user interaction;

display, on a screen of the consumer device, the holographic interactive content,

detect interaction with at least one of the holographic interactive content or the hologram apparatus after the hologram apparatus is placed on the screen of the consumer device,

change an appearance of at least a portion of the holographic interactive content based on the detected interaction as specified by the second instructions, the change in the appearance corresponding to at least one of rotating, panning, zooming in/out, enlarging, or changing colors of the at least the portion of the holographic interactive content,

track the interaction with the at least one of the holographic interactive content or the hologram apparatus,

transmit at least one message from the consumer device to the server indicative of the tracked interaction, and

receive, from the server responsive to the at least one message, website content configured for reading from the screen of the consumer device without the hologram apparatus,

wherein the tracked interaction includes at least one of a number of times the holographic interactive content was viewed, a date/time the holographic interactive content was viewed, or a type of the interaction.

2. The hologram display system of claim 1 , wherein the hologram apparatus further includes an elastic band positioned about the base section of the frustum structure at the preformed creases that are located at respective junctions between the base section and each of the side sections, the elastic band configured to cause the frustum structure to self-actuate from the compressed state to the uncompressed state.

3. The hologram display system of claim 1 , wherein the detection of the interaction is via image recognition performed using a camera of the consumer device.

4. The hologram display system of claim 1 , wherein the second instructions specify how the holographic interactive content is to be changed based on the detected interaction.

5. The hologram display system of claim 1 , wherein the second instructions further cause the consumer device to navigate to a webpage based on the detected interaction with the holographic interactive content.

6. The hologram display system of claim 1 , wherein the second instructions further cause a progression of the holographic interactive content to be at least one of stopped, paused, fast-forwarded, or rewound.

7. The hologram display system of claim 1 , wherein the first instructions are configured to cause the consumer device to display alignment markers on the screen at a location where the hologram apparatus is to be placed.

8. The hologram display system of claim 1 , wherein the tracked interaction additionally includes an indication that the holographic interactive content was used to navigate to a corresponding webpage.

9. The hologram display system of claim 1 , further comprising additional first instructions stored in the memory, which when executed, cause the processor to at least one of:

access a website of the server to display the holographic interactive content in a web browser; or

access the server to display the holographic interactive content in a media player or an application.

10. The hologram display system of claim 9 , wherein the hologram apparatus includes at least one of an identifier or a code,

further comprising additional first instructions stored in the memory, which when executed, cause the processor to:

read the at least one of the identifier or the code to determine an electronic address, and

access the at least one of the website or the server using the electronic address.

11. The hologram display system of claim 1 , wherein the detection of the interaction is via capacitance sensing of the screen of the consumer device.

12. The hologram display system of claim 11 , wherein the capacitance sensing is related to the interaction with the hologram apparatus.

13. The hologram display system of claim 11 , wherein the capacitance sensing is related to the interaction with the screen of the consumer device.

14. A hologram display system comprising:

a hologram apparatus including a frustum structure having a base section and a top section connected by at least three side sections; and

first instructions stored in a memory of a consumer device, which when executed, cause a processor of the consumer device to:

receive, from a server, holographic interactive content that is related to the hologram apparatus, the holographic interactive content including second instructions that specify how an appearance of the holographic interactive content is to change based on user interaction;

display, on a screen of the consumer device, the holographic interactive content,

detect interaction with at least one of the holographic interactive content or the hologram apparatus after the hologram apparatus is placed on the screen of the consumer device,

change an appearance of at least a portion of the holographic interactive content based on the detected interaction as specified by the second instructions, the change in the appearance corresponding to at least one of rotating, panning, zooming in/out, enlarging, or changing colors of the at least the portion of the holographic interactive content,

track the interaction with the at least one of the holographic interactive content or the hologram apparatus,

transmit at least one message from the consumer device to the server indicative of the tracked interaction, and

receive, from the server responsive to the at least one message, website content configured for reading from the screen of the consumer device without the hologram apparatus,

wherein the tracked interaction includes at least one of a number of times the holographic interactive content was viewed, a date/time the holographic interactive content was viewed, or a type of the interaction.

15. The hologram display system of claim 14 , wherein the detection of the interaction is via capacitance sensing of the screen of the consumer device.

16. The hologram display system of claim 14 , wherein the second instructions further cause the consumer device to navigate to a webpage based on the detected interaction with the holographic interactive content.

17. The hologram display system of claim 14 , wherein the second instructions further cause a progression of the holographic interactive content to be at least one of stopped, paused, fast-forwarded, or rewound.

18. The hologram display system of claim 14 , further comprising additional first instructions stored in the memory, which when executed, cause the processor to at least one of:

access a website of the server to display the holographic interactive content in a web browser; or

access the server to display the holographic interactive content in a media player or an application.

19. The hologram display system of claim 18 , wherein the hologram apparatus includes at least one of an identifier or a code,

further comprising additional first instructions stored in the memory, which when executed, cause the processor to:

read the at least one of the identifier or the code to determine an electronic address, and

access the at least one of the website or the server using the electronic address.

Assignments (17)
SECURITY INTEREST Recorded Feb 14, 2025
From: VIRTUAL MARKETING, LLC
To: GEORGIA BANKING COMPANY, AS ADMINISTRATIVE AGENT
Reel/Frame 070222/0602 →
RELEASE OF SECURITY INTEREST Recorded Dec 23, 2024
From: SPP CREDIT ADVISORS LLC
To: VIRTUAL MARKETING, LLC
Reel/Frame 069669/0509 →
RELEASE OF SECURITY INTEREST Recorded Dec 23, 2024
From: SPP CREDIT ADVISORS LLC, AS AGENT
To: VIRTUAL MARKETING, LLC
Reel/Frame 069669/0408 →
RELEASE OF SECURITY INTEREST Recorded Dec 23, 2024
From: SPP CREDIT ADVISORS LLC
To: VIRTUAL MARKETING, LLC; MEDIA RETURN EXCHANGE, LLC; DUFFEY, PETROSKY & COMPANY, L.L.C.; OCTANE DIGITAL, LLC; CONVERSION FANATICS LLC
Reel/Frame 069669/0262 →
RELEASE OF SECURITY INTEREST Recorded Dec 23, 2024
From: SPP CREDIT ADVISORS LLC
To: VIRTUAL MARKETING, LLC; MEDIA RETURN EXCHANGE, LLC; DUFFEY, PETROSKY & COMPANY, L.L.C.; OCTANE DIGITAL, LLC
Reel/Frame 069669/0045 →
RELEASE OF SECURITY INTEREST Recorded Dec 19, 2024
From: WINTRUST BANK, N.A.
To: VIRTUAL MARKETING, LLC
Reel/Frame 069639/0585 →
RELEASE OF SECURITY INTEREST Recorded Dec 19, 2024
From: WINTRUST BANK, N.A.
To: VIRTUAL MARKETING, LLC; OCTANE DIGITAL, LLC; DUFFEY, PETROSKY & COMPANY, L.L.C.; MEDIA RETURN EXCHANGE, LLC; CONVERSION FANATICS LLC
Reel/Frame 069640/0623 →
RELEASE OF SECURITY INTEREST Recorded Dec 19, 2024
From: WINTRUST BANK, N.A.
To: VIRTUAL MARKETING, LLC; OCTANE DIGITAL, LLC; DUFFEY, PETROSKY & COMPANY, L.L.C.; MEDIA RETURN EXCHANGE, LLC; CONVERSION FANATICS LLC
Reel/Frame 069639/0207 →
SECURITY INTEREST Recorded Dec 18, 2024
From: VIRTUAL MARKETING, LLC
To: SIGULER GUFF FUSION92 HOLDINGS, LLC, AS ADMINISTRATIVE AGENT
Reel/Frame 069628/0647 →
CORRECTIVE ASSIGNMENT TO CORRECT THE ERRONEOUS APPLICATION NUMBER 16/034,736 PREVIOUSLY RECORDED ON REEL 055561 FRAME 0279. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Aug 17, 2023
From: VIRTUAL MARKETING INCORPORATED (D/B/A FUSION 92)
To: VIRTUAL MARKETING, LLC
Reel/Frame 064631/0025 →
SECURITY INTEREST Recorded Oct 12, 2022
From: VIRTUAL MARKETING, LLC
To: SPP CREDIT ADVISORS LLC
Reel/Frame 061386/0496 →
SECURITY INTEREST Recorded Aug 15, 2022
From: VIRTUAL MARKETING, LLC; OCTANE DIGITAL, LLC; DUFFEY, PETROSKY & COMPANY, L.L.C.; MEDIA RETURN EXCHANGE, LLC
To: WINTRUST BANK, N.A.
Reel/Frame 060806/0338 →
SECURITY INTEREST Recorded Apr 25, 2022
From: VIRTUAL MARKETING, LLC
To: SPP CREDIT ADVISORS, LLC
Reel/Frame 059700/0948 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 8, 2022
From: VIRTUAL MARKETING INCORPORATED (D/B/A FUSION 92)
To: VIRTUAL MARKETING, LLC
Reel/Frame 059192/0770 →
SECURITY INTEREST Recorded Mar 17, 2021
From: VIRTUAL MARKETING, LLC
To: WINTRUST BANK, N.A.
Reel/Frame 055625/0958 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 11, 2021
From: VIRTUAL MARKETING INCORPORATED (D/B/A FUSION 92)
To: VIRTUAL MARKETING, LLC
Reel/Frame 055561/0279 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 10, 2020
From: MURPHY, MATTHEW STEVEN; BECKLEY, JACOB W.
To: VIRTUAL MARKETING INCORPORATED (D/B/A FUSION 92)
Reel/Frame 054322/0701 →
Continuity (3)
Continuation 15247457 · Aug 25, 2016
Continuation In Part 29569369 · Jun 27, 2016
Related Publication 20210011306A1 · Jan 14, 2021