Methods and systems for identifying and remediating poor user experiences on computing devices
This application relates to apparatus and methods for identifying and remediating poor user experiences on computing devices. In some examples, a user speed determination device is configured to receive a content delivery request for delivery of content to a user device. The computing is also configured to obtain user identification data, obtain user device data and determine a user device speed based on the user identification data and the user device data. The computing device then sends a user device speed indicator to a content delivery device to cause the content delivery device to deliver remediated content to the user device when the user device speed is determined to be less than a predetermined speed threshold. The user identification data can include an IP address and the user device data can include user agent data, user connection data and user resource timing data.
1. A system comprising:
a computing device configured to:
receive a content delivery request for delivery of content to a user device;
obtain user identification data;
obtain user device data;
determine, based on a user device speed data model, a probability that a user device speed is less than a predetermined speed threshold to classify the user device as a slow user device or a normal user device, wherein the user device speed data model receives input data available before the content is delivered to the user device by a content delivery device, and wherein the user device speed is based on the user identification data and the user device data; and
send a user device speed indicator to the content delivery device to cause the content delivery device to deliver remediated content to the user device when the probability is higher than a predetermined probability threshold from 0 to 1, wherein the computing device is further configured to normalize the user identification data or the user device data by normalizing an amount of the content that is being loaded during a time frame, prior to determining the user device speed.
2. The system of claim 1 , wherein the user identification data comprises an IP address or geolocation.
3. The system of claim 1 , wherein the user device data comprises at least one of application type, an operating system, an application author, and an application version.
4. The system of claim 1 , wherein the user device data comprises user connection data and user resource timing data.
5. The system of claim 1 , wherein the user device data comprises at least one of a user device type and a user device make.
6. The system of claim 1 , wherein the predetermined speed threshold is based on the user identification data or the user device data.
7. The system of claim 1 , wherein the computing device is configured to send the user device speed indicator to the content delivery device prior to delivery of content to the user device.
8. The system of claim 1 , wherein the computing device is further configured to determine a second user device speed based on the user identification data and the user device data after the user device speed indicator is sent to the content delivery device.
9. The system of claim 1 , wherein the computing device is further configured to determine a user experience performance metric and to modify the predetermined speed threshold based on the user experience performance metric.
10. A method comprising:
receiving a content delivery request for delivery of content to a user device;
obtaining user identification data;
obtaining user device data;
determining, based on a user device speed data model, a probability that a user device speed is less than a predetermined speed threshold to classify the user device as a slow user device or a normal user device, wherein the user device speed data model receives input data available before the content is delivered to the user device by a content delivery device, and wherein a user device speed is based on the user identification data and the user device data; and
sending a user device speed indicator to the content delivery device to cause the content delivery device to deliver remediated content to the user device when the probability is higher than a predetermined probability threshold from 0 to 1, wherein the computing device is further configured to normalize the user identification data or the user device data by normalizing an amount of the content that is being loaded during a time frame, prior to determining the user device speed.
11. The method of claim 10 , wherein the user identification data comprises an IP address or geolocation.
12. The method of claim 10 , wherein the user device data comprises at least one of an application type, an operating system, an application author, and an application version.
13. The method of claim 10 , wherein the user device data comprises user connection data and user resource timing data.
14. The method of claim 10 , wherein the user device data comprises at least one of a user device type and a user device make.
15. The method of claim 10 , wherein the determining the user device speed based on the user identification data and the user device data comprises classifying a determined user speed of the user device into one of a plurality of speed classifications.
16. A non-transitory computer readable medium having instructions stored thereon, wherein the instructions, when executed by at least one processor, cause a computing device to perform operations comprising:
receiving a content delivery request for delivery of content to a user device;
obtaining user identification data;
obtaining user device data;
determining, based on a user device speed data model, a probability that a user device speed is less than a predetermined speed threshold to classify the user device as a slow user device or a normal user device, wherein the user device speed data model receives input data available before the content is delivered to the user device by a content delivery device, and wherein a user device speed is based on the user identification data and the user device data; and
sending a user device speed indicator to the content delivery device to cause the content delivery device to deliver remediated content to the user device when the probability is higher than a predetermined probability threshold from 0 to 1, wherein the computing device is further configured to normalize the user identification data or the user device data by normalizing an amount of the content that is being loaded during a time frame, prior to determining the user device speed.
17. The non-transitory computer readable medium of claim 16 , wherein the user identification data comprises an IP address and user agent data.
18. The non-transitory computer readable medium of claim 16 , wherein the user device data comprises user connection data and user resource timing data.
19. The non-transitory computer readable medium of claim 16 , further comprising instructions stored thereon that, when executed by the at least one processor, further cause the computing device to perform operations comprising:
classifying a determined user speed of the user device into one of a plurality of speed classifications.