IP Library › Granted Patent US 12,226,698
Granted Patent B2
US 12,226,698 · App. 18/077,235 · Granted Feb 18, 2025

Information processing method, information processing device, and instructions for information processing

Inventor: Takahiro Otomo (Tokyo, JP)
Assignee: SEGA CORPORATION
A63F13/61A63F13/85G06Q30/0272
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Quick Facts
Patent No.
US 12,226,698
App. No.
18/077,235
Granted
Feb 18, 2025
Kind
B2
Abstract

An information processing method includes: causing a display to display: an advertisement within a game that is different from another advertisement for the game, and a question related to the advertisement in response to displaying the advertisement; calculating a degree of scrutinization according to an answer to the question received from a player of the game, the degree of scrutinization indicating a degree to which the player has scrutinized the advertisement; providing a content that the player uses in the game based on the display of the advertisement: and prioritizing the player to whom the controller provided the content based on the degree of scrutinization.

Claims (47)

1. An information processing method comprising:

modifying a display screen of a touch panel to display, during a game:

a merchandise advertisement screen; and

an object, within the merchandise advertisement screen, that moves toward a position of a merchandise name displayed on the merchandise advertisement screen;

modifying the display screen, in response to displaying the merchandise advertisement screen, to display a question related to an advertisement content for a merchandise that is different from the game;

receiving an answer to the question from a player of the game;

while displaying the merchandise advertisement screen, obtaining a time duration during which an eye of the player is captured with a camera;

calculating a timing of a touch operation, on a touch sensor of the touch panel, on the object displayed on the display screen of the touch panel;

calculating a degree of scrutinization that indicates a degree to which the player has scrutinized the advertisement content based on:

the time duration that the eye of the player is captured;

the timing of the touch operation on the object, where the degree of scrutinization increases when the touch operation occurs within a predetermined time period from a timing of displaying the object; and

a difference between the timing at which the object reaches the position and the timing at which the answer is received via the object, where the degree of scrutinization increases as the difference decreases;

modifying an information of the player to include a rewarded game content, to be used in the game; and

modifying the display screen to incorporate the rewarded game content into functionality of the game, wherein

an amount or quality of the rewarded game content is proportional to the degree of scrutinization.

2. The information processing method according to claim 1 further comprising: causing the display to end the display of the merchandise advertisement screen based on an input instruction for the answer received from the player.

3. The information processing method according to claim 1 further comprising: varying a timing for ending the display of the merchandise advertisement screen based on an input instruction for the answer received from the player.

4. An information processing device comprising a controller that:

modifies a display screen of a touch panel to display, during a game:

a merchandise advertisement screen; and

an object, within the merchandise advertisement screen, that moves toward a position of a merchandise name displayed on the merchandise advertisement screen;

modifies the display screen, in response to displaying the merchandise advertisement screen, to display a question related to an advertisement content for a merchandise that is different from the game;

receives an answer to the question from a player of the game;

while displaying the merchandise advertisement screen, obtains a time duration during which an eye of the player is captured with a camera;

calculates a timing of a touch operation, on a touch sensor of the touch panel, on the object displayed on the display screen of the touch panel;

calculates a degree of scrutinization that indicates a degree to which the player has scrutinized the advertisement content based on:

the time duration that the eye of the player is captured;

the timing of the touch operation on the object, where the degree of scrutinization increases when the touch operation occurs within a predetermined time period from a timing of displaying the object; and

a difference between the timing at which the object reaches the position and the timing at which the answer is received via the object, where the degree of scrutinization increases as the difference decreases;

modifies an information of the player to include a rewarded game content, to be used in the game; and

modifies the display screen to incorporate the rewarded game content into functionality of the game, wherein

an amount or quality of the rewarded game content is proportional to the degree of scrutinization.

5. A non-transitory computer-readable medium storing instructions, wherein when the instructions are executed, the instructions cause a computer to execute operations comprising:

modifying a display screen of a touch panel to display, during a game:

a merchandise advertisement screen; and

an object, within the merchandise advertisement screen, that moves toward a position of a merchandise name displayed on the merchandise advertisement screen;

modifying the display screen, in response to displaying the merchandise advertisement screen, to display a question related to an advertisement content for a merchandise that is different from the game;

receiving an answer to the question from a player of the game;

while displaying the merchandise advertisement screen, obtaining a time duration during which an eye of the player is captured with a camera;

calculating a timing of a touch operation, on a touch sensor of the touch panel, on the object displayed on the display screen of the touch panel;

calculating a degree of scrutinization that indicates a degree to which the player has scrutinized the advertisement content based on:

the time duration that the eye of the player is captured;

the timing of the touch operation on the object, where the degree of scrutinization increases when the touch operation occurs within a predetermined time period from a timing of displaying the object; and

a difference between the timing at which the object reaches the position and the timing at which the answer is received via the object, where the degree of scrutinization increases as the difference decreases;

modifying an information of the player to include a rewarded game content, to be used in the game; and

modifying the display screen to incorporate the rewarded game content into functionality of the game, wherein

an amount or quality of the rewarded game content is proportional to the degree of scrutinization.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 28, 2022
From: OTOMO, TAKAHIRO
To: SEGA CORPORATION
Reel/Frame 062229/0741 →
Priority Claims (1)
JP 2020-126870 · Jul 27, 2020 · national
Continuity (2)
Continuation PCTJP2021027244 · Jul 20, 2021
Related Publication 20230100449A1 · Mar 30, 2023
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