IP Library Granted Patent US 12,333,966
Granted Patent B2
US 12,333,966 · App. 17/364,894 · Granted Jun 17, 2025

Merchandise with flexible display and detachable component

Inventors: Blake Buzzini (San Mateo, CA); Glenn Black (San Mateo, CA); Arthur Kwun (San Mateo, CA); Todd Tokubo (San Mateo, CA)
Assignee: SONY INTERACTIVE ENTERTAINMENT LLC
G09F21/023G09F9/301
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Quick Facts
Patent No.
US 12,333,966
App. No.
17/364,894
Granted
Jun 17, 2025
Kind
B2
Abstract

A garment system is provided, including: a main component configured to be worn by a user, the main component having a flexible display portion and a sensor; a detachable component configured to be detachably coupled to the main component; wherein the sensor detects when the detachable component is attached to, or detached from, the main component, and responsively triggers a change in imagery presented on the flexible display portion in response to said attachment or detachment of the detachable component.

Claims (35)

1. A garment comprising:

a main garment component configured to be worn by a user, wherein the main garment component comprises:

a flexible display portion;

a controller controlling imagery presented on the flexible display portion; and

a sensor;

a detachable garment component comprising:

an attachment component configured to be physically attached to, and detached from, the main garment component; and

a sensing component wherein the controller is configured to execute instructions to:

download and store a first design associated with a detached status of the detachable garment component, a second design associated with an attached status of the detachable garment component, and a third design associated with a relative position of the sensor to the sensing component;

when the sensor detects the detachable garment component is attached to the main garment component, displays the second design;

when the sensor detects the detachable garment component is detached from the main garment component, displays the first design; and

when the sensor detects the sensing component changes position relative to the sensor while the detachable garment component is attached to the main garment component, display the third design; and

a wireless transceiver integrated with the main component, the wireless transceiver is configured to enable wireless communications between the main component and a user device to enable the downloading of the first design and the second design such that the controller can define the imagery presented in response to said attachment or detachment of the detachable garment component.

2. The garment of claim 1 , wherein the detachable garment component or the main garment component includes one or more magnets that enable the detachable garment component to be physically attached to, and detached from, the main garment component.

3. The garment of claim 2 , wherein the sensor is a Hall effect sensor.

4. The garment of claim 1 , wherein the main garment component is a jacket.

5. The garment of claim 4 , wherein the detachable garment component is a hood, a collar, pocket, zipper pull, or a cuff.

6. The garment of claim 1 , wherein the flexible display portion includes an LED, OLED, ore-ink display.

7. The garment of claim 1 , wherein the flexible display portion includes a color-changing textile.

8. The garment of claim 1 , wherein the downloading of the first design and the second design is facilitated through an app executed by the user device, said app accessing a digital asset service over a network to obtain the first design and the second design, and said app enabling customization of the association of imagery with the detached status and the attached status, including selection of which of the first design and the second design to associate with the attached status and the detached status.

9. The garment of claim 1 , wherein the presentation of the first or second design is configured to occupy a substantial entirety of the flexible display portion.

10. The garment of claim 1 , wherein the sensing component includes as magnet and the relative position of the magnet to the sensor is based at least in part on a magnetic field of the magnet.

11. A garment comprising:

a clothing component configured to be worn by a user;

a flexible display integrated with the clothing component;

a wireless transceiver integrated with the clothing component; and

a controller, integrated with the clothing component, that is configured to execute instructions to:

receive wireless payloads from the one or more transmitters, wherein the wireless payloads include a plurality of designs for rendering on clothing components;

parse through said wireless payloads to identify one or more trusted payloads from a trusted source designated by a user opt-in setting to the exclusion of payloads from other sources that are not designated by the user opt-in setting;

determine a relative position between a first location of the clothing component and a second location of the transmitter; and

display, on the flexible display, imagery of the one or more trusted payloads based at least in part on the relative position.

12. The garment of claim 11 , wherein the clothing component is a jacket.

13. The garment of claim 11 , wherein the flexible display includes an LED, OLED, ore-ink display.

14. The garment of claim 11 , wherein the flexible display includes a color-changing textile.

15. The garment of claim 11 , wherein the one or more transmitters are in a venue configured to host an e-sports event.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 27, 2021
From: BUZZINI, BLAKE; BLACK, GLENN; KWUN, ARTHUR; TOKUBO, TODD
To: SONY INTERACTIVE ENTERTAINMENT LLC
Reel/Frame 056991/0123 →
Continuity (1)
Related Publication 20230000180A1 · Jan 5, 2023
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