Programmatic ingestion and zoned cable delivery of linear TV in ad auction environments
Disclosed is delivering and closing out viewership priced spots in zoned cable delivery of linear TV, assembling past measured viewership data within a zone for a TV spot in a program, by aggregating records and augmenting aggregated logs with viewers' demographic data. This includes running an automated auction for advertising, at five minutes or less before airtime, announcing the spot, providing the past viewership data augmented with demographic data, with bids accepted for a rate, accepting and selecting a winning bid, provisioning an ad corresponding to the winning bid rate for an operator to deliver to the zone, after selecting the bid and before the airtime. After airing the ad, included is processing collected delivery logs within ten minutes of receipt, calculating current measured viewership during the spot, calculating an extended price, and reporting to a winning bidder the extended price, within six hours of airing the ad.
1. A method, performed with a SCTE-130 compliant system, for closing out viewership priced spots in zoned cable delivery of linear TV, including:
selecting, by an ad decision service of the SCTE-130 compliant system, a winning bid for a linear TV spot in a linear TV program for a cable delivery zone at a rate that will be applied to viewership measured during the linear TV spot;
after airing of an ad by a cable provider system in the linear TV spot, accessing by a campaign management delegate system, non-standardized MVPD logs collected by a cable system operator from consumer premises equipment in the cable delivery zone corresponding to the linear TV spot;
converting, by the campaign management delegate system, the non-standardized MVPD logs into a standardized format;
retrieving, by the campaign management delegate system, counts of viewers from the MVPD logs for the linear TV spot, and calculating an extended price for the linear TV spot, based on the viewership measured during the linear TV spot and the rate for the winning bid; and
reporting to a winning bidder, by the campaign management delegate system, the extended price, within six hours of the airing of the ad.
2. The method of claim 1 , further including the MVPD logs representing everyone who watched the linear TV spot in the linear TV program for the cable delivery zone.
3. The method of claim 2 , further including in the MVPD logs impression pixel codes that include fields for Advertisement Identifier, Network, Channel, Entertainment Asset ID, Timestamp, Total Audience Size, Audience Segments, Audience Segment Sizes, MVPD Name, and Ad Price.
4. The method of claim 1 , wherein the ad decision service is configured to respond to a PlacementRequest message from an Ad Decision Manager (ADM) interface with a PlacementResponse message.
5. A non-transitory computer readable medium loaded with program instructions that, when executed on hardware, cause the hardware to implement actions, compliant with SCTE-130, for closing out viewership priced spots in zoned cable delivery of linear TV, the actions including:
selecting, by an ad decision service of the SCTE-130 compliant system, a winning bid for a linear TV spot in a linear TV program for a cable delivery zone at a rate that will be applied to viewership measured during the linear TV spot;
after airing of an ad by a cable provider system in the linear TV spot, accessing by a campaign management delegate system, non-standardized MVPD logs collected by a cable system operator from consumer premises equipment in the cable delivery zone corresponding to the linear TV spot;
converting, by the campaign management delegate system, the non-standardized MVPD logs into a standardized format;
retrieving, by the campaign management delegate system, counts of viewers from the MVPD logs for the linear TV spot, and calculating an extended price for the linear TV spot, based on the viewership measured during the linear TV spot and the rate for the winning bid; and
reporting to a winning bidder, by the campaign management delegate system, the extended price, within six hours of the airing of the ad.
6. The non-transitory computer readable medium of claim 5 , further including the MVPD logs representing everyone who watched the linear TV spot in the linear TV program for the cable delivery zone.
7. The non-transitory computer readable medium of claim 5 , further including provisioning an ad corresponding to the winning bid for a cable system operator to deliver to the cable delivery zone, after selecting the winning bid and before the airtime for the linear TV spot.
8. The non-transitory computer readable medium of claim 5 , wherein the ad decision service is configured to respond to a PlacementRequest message from an Ad Decision Manager (ADM) interface with a PlacementResponse message.
9. A system including hardware coupled to the non-transitory computer readable medium of claim 5 .