IP Library › Granted Patent US 12,374,105
Granted Patent B2
US 12,374,105 · App. 18/529,424 · Granted Jul 29, 2025

Systems and methods for personalized augmented reality view

Inventors: Jason Richard Hoover (Grapevine, TX); Micah Price (Plano, TX); Sunil Subrahmanyam Vasisht (Flowermound, TX); Qiaochu Tang (The Colony, TX); Geoffrey Dagley (McKinney, TX); Stephen Michael Wylie (Carrollton, TX)
Assignee: Capital One Services, LLC
G06V20/20G02B27/017G06F3/011G06Q30/0643G06T19/006H04L67/306H04L67/52
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Quick Facts
Patent No.
US 12,374,105
App. No.
18/529,424
Granted
Jul 29, 2025
Kind
B2
Abstract

Systems and methods for presenting an augmented reality view are disclosed. Embodiments include a system with a database for personalizing an augmented reality view of a physical environment using at least one of a location of a physical environment or a location of a user. The system may further include a hardware device in communication with the database, the hardware device including a renderer configured to render the augmented reality view for display and a controller configured to determine a scope of the augmented reality view authenticating the augmented reality view. The hardware device may include a processor configured to receive the augmented reality view of the physical environment, and present, via a display, augmented reality content to the user while the user is present in the physical environment, based on the determined scope of the augmented reality view.

Claims (45)

1. A method for presenting an augmented reality view, comprising:

determining, at a hardware device, one or more of whether the augmented reality view displays a product or a product detail or whether the augmented reality view displays a warning message;

determining a scope of the augmented reality view, for display to a user, based on determining one or more of whether the augmented reality view displays the product or the product detail or whether the augmented reality view displays the warning message;

displaying, at the hardware device, the augmented reality view based on determining the scope of the augmented reality view; and

storing, in a database, information regarding the augmented reality view.

2. The method of claim 1 , wherein determining the scope of the augmented reality view is based on determining whether the augmented reality view displays the product or the product detail.

3. The method of claim 1 , wherein determining the scope of the augmented reality view is based on determining whether the augmented reality view displays the warning message.

4. The method of claim 1 , wherein the augmented reality view includes one or more of a static rendition, a dynamic rendition, or a contextual rendition.

5. The method of claim 1 , wherein the augmented reality view comprises a representation of an object.

6. The method of claim 1 further comprising:

receiving, from the hardware device, a trigger event; and

updating, based on the trigger event, the scope of the augmented reality view.

7. The method of claim 1 , wherein:

the augmented reality view displays augmented reality content; and

the augmented reality content comprises one or more of pricing information, product information, or discount information based on a user profile.

8. The method of claim 1 , wherein the augmented reality view displays at least one marker that includes an instruction, an advertisement, or an indication to the user.

9. The method of claim 1 , wherein:

the database comprises a user profile; and

the user profile is updated based on a user experience.

10. The method of claim 1 , wherein the augmented reality view displays augmented reality content and the augmented reality content is determined according to an authentication.

11. The method of claim 1 , wherein the scope of the augmented reality view is determined further based on an orientation of the hardware device.

12. The method of claim 1 , wherein the scope of the augmented reality view is determined further based on an orientation of a user of the hardware device.

13. A device for presenting an augmented reality view, comprising:

a memory storing a set of instructions; and

at least one processor configured to execute the set of instructions to cause the device to:

receive information identifying at least one of: relative location information of a user, orientation of the user, relative location of the device, or orientation of the device;

determine, based on at least one of: the relative location information of the user, the orientation of the user, the relative location of the device, or the orientation of the device, a scope of an augmented reality view for display to a user;

display the augmented reality view having the determined scope; and

personalize the augmented reality view based on a user profile of the user.

14. The device of claim 13 , wherein the at least one processor is further configured to determine whether the augmented reality view displays a product or a product detail.

15. The device of claim 13 , wherein the at least one processor is further configured to determine whether the augmented reality view displays a warning message.

16. The device of claim 13 , wherein the augmented reality view includes one or more of a static rendition, a dynamic rendition, or a contextual rendition.

17. The device of claim 13 , wherein the at least one processor is further configured to:

detect an object; and

display the augmented reality view having a representation of the object.

18. The device of claim 13 , wherein the at least one processor is further configured to:

receive a trigger event; and

update, based on the trigger event, the scope of the augmented reality view.

19. A non-transitory computer-readable medium containing instructions that, when executed by at least one processor, cause the at least one processor to perform operations for presenting a personalized augmented reality, comprising:

receiving at least one of information identifying a relative location of a user of a device, information identifying an orientation of the user, information identifying a relative location of the device, or information identifying an orientation of the device;

determining a scope of an augmented reality view, for display to the user, based on at least one of the information identifying the relative location of the user, the information identifying the orientation of the user, the information identifying the relative location of the device, or the information identifying the orientation of the device; and

providing, for display, the augmented reality view based on determining the scope of the augmented reality view.

20. The non-transitory computer-readable medium of claim 19 , wherein the operations further comprise:

identifying a trigger event;

updating, based on the trigger event, the scope of the augmented reality view.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 7, 2025
From: HOOVER, JASON RICHARD; PRICE, MICAH; VASISHT, SUNIL SUBRAHMANYAM; TANG, QIAOCHU; DAGLEY, GEOFFREY; WYLIE, STEPHEN MICHAEL
To: CAPITAL ONE SERVICES, LLC
Reel/Frame 072499/0476 →
Continuity (5)
Continuation 17226540 · Apr 9, 2021
Continuation 16672398 · Nov 1, 2019
Continuation 16142861 · Sep 26, 2018
Continuation 15913976 · Mar 7, 2018
Related Publication 20240177480A1 · May 30, 2024
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