Multi-hosted livestream in an open web ecommerce environment
Techniques for a multi-hosted livestream in an open web ecommerce environment are disclosed. A livestream event that includes a first host and a plurality of viewers is initiated on a website. A product for sale is included in the livestream event that is displayed in a livestream window. A second host is added to the livestream event. The first host and second host appear simultaneously in the livestream event. A product card representing the at least one product for sale is pinned in the livestream window by one of the plurality of hosts. Purchase details of the at least one product for sale are revealed, based on a first action with the product card by a viewer. The revealing is rendered to the viewer. An ecommerce purchase of the product by the viewer is enabled. The ecommerce purchase is accomplished within the livestream window.
1. A computer-implemented method for video processing comprising:
initiating a livestream event, on a website, with a plurality of viewers, wherein the initiating includes a first host;
including at least one product for sale in the livestream event with the plurality of viewers wherein the livestream event is displayed in a livestream window;
adding a second host to the livestream event, wherein the adding causes the first host and second host to appear simultaneously in the livestream event and wherein the first host and the second host comprise a plurality of hosts wherein the plurality of hosts includes visible hosts and at least one hidden host;
pinning a product card, using one or more processors, in the livestream window by one of the plurality of hosts, wherein the card represents the at least one product for sale;
revealing purchase details of the at least one product for sale, based on a first action with the product card by a viewer from the plurality of viewers, wherein the revealing is rendered to the viewer;
and
enabling an ecommerce purchase of the at least one product for sale by the viewer, wherein the ecommerce purchase is accomplished within the livestream window.
2. The method of claim 1 further comprising promoting at least one viewer, from the plurality of viewers, to appear in the livestream event.
3. The method of claim 2 further comprising limiting a combined number of visible hosts and promoted viewers to a predetermined number, wherein one or more visible hosts are demoted to hidden hosts.
4. The method of claim 3 wherein the hidden hosts are prevented from the pinning a product card.
5. The method of claim 2 wherein the promoting the at least one viewer is accomplished by one of the visible hosts.
6. The method of claim 1 wherein the second host is added to the livestream by a web link or an application running on a device.
7. The method of claim 1 further comprising adding a third host to the livestream event and including the third host in the plurality of hosts.
8. The method of claim 1 further comprising reflowing a rendering of the livestream event based on a number of hosts and viewers appearing in the livestream event.
9. The method of claim 8 wherein the livestream event is rendered in a playlist.
10. The method of claim 1 further comprising identifying when one of the plurality of hosts highlights the at least one product for sale.
11. The method of claim 10 wherein the identifying is based on speech analysis.
12. The method of claim 10 wherein the identifying is based on gaze detection of one of the plurality of hosts.
13. The method of claim 12 wherein the gaze detection includes an angle of a face for the first host or a face for the second host relative to the at least one product for sale.
14. The method of claim 10 further comprising alerting the plurality of hosts to pin the product card associated with the at least one product for sale.
15. The method of claim 1 further comprising presenting a first coupon overlay to the viewer, wherein the presenting is rendered to the viewer.
16. The method of claim 15 wherein the presenting includes a second coupon overlay rendered to a second viewer, wherein the first coupon overlay and second coupon overlay are different.
17. The method of claim 15 wherein the presenting is based on when the first host or the second host highlights the at least one product for sale.
18. The method of claim 15 wherein the presenting is based on the viewer watching the livestream for a period of time.
19. The method of claim 15 wherein the presenting is based on the pinning of the product card.
20. The method of claim 15 wherein the presenting is based on the first host or the second host being a celebrity.
21. The method of claim 15 wherein the presenting is based on analyzing an interaction of the viewer with the livestream.
22. The method of claim 1 wherein the enabling includes a virtual purchase cart, wherein the virtual purchase cart is rendered to the viewer.
23. The method of claim 22 wherein the virtual purchase cart rendered to the viewer covers a portion of the livestream window.
24. A computer program product embodied in a non-transitory computer readable medium for video processing, the computer program product comprising code which causes one or more processors to perform operations of:
initiating a livestream event, on a website, with a plurality of viewers, wherein the initiating includes a first host;
including at least one product for sale in the livestream event with the plurality of viewers wherein the livestream event is displayed in a livestream window;
adding a second host to the livestream event, wherein the adding causes the first host and second host to appear simultaneously in the livestream event and wherein the first host and the second host comprise a plurality of hosts wherein the plurality of hosts includes visible hosts and at least one hidden host;
pinning a product card, using one or more processors, in the livestream window by one of the plurality of hosts, wherein the card represents the at least one product for sale;
revealing purchase details of the at least one product for sale, based on a first action with the product card by a viewer from the plurality of viewers, wherein the revealing is rendered to the viewer;
and
enabling an ecommerce purchase of the at least one product for sale by the viewer, wherein the ecommerce purchase is accomplished within the livestream window.
25. A computer system for video processing comprising:
a memory which stores instructions;
one or more processors coupled to the memory wherein the one or more processors, when executing the instructions which are stored, are configured to:
initiate a livestream event, on a website, with a plurality of viewers, wherein initiation includes a first host;
include at least one product for sale in the livestream event with the plurality of viewers wherein the livestream event is displayed in a livestream window;
add a second host to the livestream event, wherein adding causes the first host and second host to appear simultaneously in the livestream event and wherein the first host and the second host comprise a plurality of hosts wherein the plurality of hosts includes visible hosts and at least one hidden host;
pin a product card, using one or more processors, in the livestream window by one of the plurality of hosts, wherein the card represents the at least one product for sale;
reveal purchase details of the at least one product for sale, based on a first action with the product card by a viewer from the plurality of viewers, wherein the revealing is rendered to the viewer;
and
enable an ecommerce purchase of the at least one product for sale by the viewer, wherein the ecommerce purchase is accomplished within the livestream window.