Granted Patent B2

US 12,393,977 · App. 17/567,624 · Granted Aug 19, 2025

Inventors: Nicholas Richard Allen (Venice, CA); Sheldon Chang (Venice, CA); Timothy Michael Sehn (Marina Del Rey, CA); William Wu (Marina del Rey, CA)

Assignee: Snap Inc.

G06Q30/08

Abstract

Claims (63)

1. A system comprising:

at least one processor;

a memory storing instructions that, when executed by the at least one processor, configure the at least one processor to perform operations comprising:

receiving, from a first client device, a content item and a first geolocation, the first geolocation having been manually selected by a user of the first client device;

generating a media filter from the content item, the media filter being associated with the first geolocation;

assigning a priority value to the media filter in association with the first geolocation, the priority value determining an order in which the media filter is presented relative to other media filters;

sending, to a second client device, identification of a plurality of filters comprising at least the media filter based at least in part on a second geolocation associated with the second client device, the plurality of filters for presenting on the second device based at least in part on the priority value assigned to the media filter in association with the first geolocation; and

receiving, from the second client device, a message comprising media content overlaid by the media filter.

2. The system of claim 1 , the operations comprising:

supplying the second client device with the media filter in response to the second geolocation being within the first geolocation.

3. The system of claim 1 , the operations comprising:

receiving an identification of a period of time associated with the content item and the first geolocation.

4. The system of claim 1 , the operations comprising:

receiving a first content item from a first merchant and a second content item from a second merchant;

receiving a first geolocation information from the first merchant, and a second geolocation information from the second merchant to identify a common geolocation based on the first geolocation information and the second geolocation information, the common geolocation corresponding to the first geolocation;

receiving a first bid amount from the first merchant and a second bid amount from the second merchant; and

identifying a highest bid amount from the first and second bid amounts.

5. The system of claim 4 , the operations comprising:

generating a merchant-based media filter based on a respective content item of the merchant with the highest bid amount and the common geolocation, the merchant-based media filter corresponding to the media filter; and

disabling the merchant-based media filter after a predetermined duration has elapsed.

6. The system of claim 5 , wherein the common geolocation includes a common region formed between a first geolocation from the first merchant and a second geolocation from the second merchant.

7. The system of claim 1 , the operations comprising:

identifying a live event associated with the second geolocation;

accessing live event data related to the live event; and

generating a live event media filter based on the live event data and the second geolocation.

8. The system of claim 1 , the operations comprising:

accessing social network data based on social network information from second client device; and

generating a social network media filter based on the social network data and the social network information from second client device.

9. The system of claim 1 , the operations comprising:

generating a set of media filters including the media filter for a merchant for a predefined geolocation of the merchant, the predefined geolocation corresponding to the first geolocation;

randomly selecting the media filter from the set of media filters; and

providing the media filter to the second client device, in response to the second geolocation corresponding to the predefined geolocation of the merchant.

10. The system of claim 1 , the operations comprising:

storing previously provided media filters in a media filter collection associated with the second client device; and

presenting media filters from the media filter collection associated with second client device in response to receiving a geolocation associated with the media filters.

11. The system of claim 1 , the operations comprising:

generating a progressive use media filter for a predefined geolocation; and

adjusting a content of the progressive use media filter in response to a number of prior uses of the progressive use media filter.

12. The system of claim 11 , the operations comprising:

disabling the progressive use media filter after the number of prior uses of the progressive use media filter reaches a predefined progressive use limit.

13. The system of claim 1 , the operations comprising:

generating a viral use media filter for a predefined geolocation;

providing the viral use media filter to a first client device located at the predefined geolocation;

receiving a request from the first client device located at the predefined geolocation to provide the viral use media filter to the second client device located outside the predefined geolocation; and

providing the viral use media filter to the second client device located outside the predefined geolocation.

14. The system of claim 1 , the operations comprising:

executing a programmable function associated with an actionable area in response to detecting a selection of the actionable area from a user of second client device.

15. The system of claim 1 , the operations comprising:

generating a graphical user interface for displaying a map, receiving a selection of boundaries in the map, and including a geographic region formed with the selection of boundaries in the first geolocation.

16. A method comprising:

receiving, from a first client device, a content item and a first geolocation, the first geolocation having been manually selected by a user of the first client device;

generating a media filter from the content item, the media filter associated with the first geolocation;

assigning a priority value to the media filter in association with the first geolocation, the priority value determining an order in which the media filter is presented relative to other media filters;

sending, to a second client device, identification of a plurality of filters comprising at least the media filter based at least in part on a second geolocation associated with the second client device, the plurality of filters for presenting on the second device based at least in part on the priority value assigned to the media filter in association with the first geolocation; and

receiving, from the second client device, a message comprising media content overlaid by the media filter.

17. A non-transitory computer-readable storage medium storing a set of instructions that, when executed by a processor of a machine, cause the machine to perform operations comprising:

receiving, from a first client device, a content item and a first geolocation, the first geolocation having been manually selected by a user of the first client device;

generating a media filter from the content item, the media filter associated with the first geolocation;

assigning a priority value to the media filter in association with the first geolocation, the priority value determining an order in which the media filter is presented relative to other media filters;

sending, to a second client device, identification of a plurality of filters comprising at least the media filter based at least in part on a second geolocation associated with the second client device, the plurality of filters for presenting on the second device based at least in part on the priority value assigned to the media filter in association with the first geolocation; and

receiving, from the second client device, a message comprising media content overlaid by the media filter.

18. The non-transitory computer-readable storage medium of claim 17 , wherein the first geolocation is selected by the user of the first client device by a drawing input received via a graphic user interface of the first client device, the input drawing generating a geometric shape drawn on a map, and

wherein the second geolocation is determined by a global positioning system (GPS) measurement taken by the second client device.

Assignments (2)

Continuity (2)

References Cited (400)