Routing provider queues

1. A method comprising:

receiving, by a processing device, a plurality of feedback data each associated with one of a plurality of routing providers, each of the plurality of feedback data indicating whether messages allocated to a corresponding routing provider were successfully delivered;

determining, by the processing device, a conversion rate for each routing provider based on corresponding feedback data;

determining, by the processing device, a congestion level for each routing provider based on a rate at which messages are dequeued from a message queue of a corresponding routing provider; and

determining, by the processing device, a performance level of each routing provider based on the corresponding conversion rate and the corresponding congestion level.

2. The method of claim 1 , further comprising:

selecting, based on a plurality of performance levels, a first routing provider from the plurality of routing providers to transmit a first message of a user to a client device of a recipient.

3. The method of claim 2 , wherein the selecting is performed at a message routing system that is coupled to each of the plurality of routing providers via a network.

4. The method of claim 3 , wherein the message routing system maintains a separate message queue of a plurality of message queues for each of the plurality of routing providers.

5. The method of claim 4 , wherein the selecting is based on a subset of the plurality of performance levels calculated using a sliding window of a rate at which messages are dequeued from each message queue.

6. The method of claim 3 , further comprising:

adding, at the message routing system, the first message into a first message queue designated to the first routing provider.

7. The method of claim 6 , further comprising:

receiving, by the message routing system and from the first routing provider, a dequeue request indicating that the first routing provider has available bandwidth exceeding a predefined threshold, to process a new message;

responsive to the dequeue request, determining, by the message routing system and based on a predefined order, that the first message is to be dequeued from the first message queue designated to the first routing provider; and

dequeuing, by the message routing system, the first message from the first message queue to the first routing provider for delivery to the client device of the recipient.

8. A system comprising:

a memory; and

a computer processor, coupled to the memory, to perform operations comprising:

receiving a plurality of feedback data each associated with one of a plurality of routing providers, each of the plurality of feedback data indicating whether messages allocated to a corresponding routing provider were successfully delivered;

determining a conversion rate for each routing provider based on corresponding feedback data;

determining a congestion level for each routing provider based on a rate at which messages are dequeued from a message queue of a corresponding routing provider; and

determining a performance level of each routing provider based on the corresponding conversion rate and the corresponding congestion level.

9. The system of claim 8 , the operations further comprising:

selecting, based on a plurality of performance levels, a first routing provider from the plurality of routing providers to transmit a first message of a user to a client device of a recipient.

10. The system of claim 9 , wherein the selecting is performed at a message routing system that is coupled to each of the plurality of routing providers via a network.

11. The system of claim 10 , wherein the message routing system maintains a separate message queue of a plurality of message queues for each of the plurality of routing providers.

12. The system of claim 11 , wherein the selecting is based on a subset of the plurality of performance levels calculated using a sliding window of a rate at which messages are dequeued from each message queue.

13. The system of claim 10 , the operations further comprising:

adding, at the message routing system, the first message into a first message queue designated to the first routing provider.

14. The system of claim 13 , the operations further comprising:

receiving, by the message routing system and from the first routing provider, a dequeue request indicating that the first routing provider has available bandwidth exceeding a predefined threshold, to process a new message;

responsive to the dequeue request, determining, by the message routing system and based on a predefined order, that the first message is to be dequeued from the first message queue designated to the first routing provider; and

dequeuing, by the message routing system, the first message from the first message queue to the first routing provider for delivery to the client device of the recipient.

15. A non-transitory computer-readable medium storing instructions that, when executed by one or more computer processors of one or more computing devices, cause the one or more computer processors to perform operations comprising:

receiving a plurality of feedback data each associated with one of a plurality of routing providers, each of the plurality of feedback data indicating whether messages allocated to a corresponding routing provider were successfully delivered;

determining a conversion rate for each routing provider based on corresponding feedback data;

determining a congestion level for each routing provider based on a rate at which messages are dequeued from a message queue of a corresponding routing provider; and

determining a performance level of each routing provider based on the corresponding conversion rate and the corresponding congestion level.

16. The non-transitory computer-readable medium of claim 15 , the operations further comprising:

selecting, based on a plurality of performance levels, a first routing provider from the plurality of routing providers to transmit a first message of a user to a client device of a recipient.

17. The non-transitory computer-readable medium of claim 16 , wherein the selecting is performed at a message routing system that is coupled to each of the plurality of routing providers via a network, and wherein the message routing system maintains a separate message queue of a plurality of message queues for each of the plurality of routing providers.

18. The non-transitory computer-readable medium of claim 17 , wherein the selecting is based on a subset of the plurality of performance levels calculated using a sliding window of a rate at which messages are dequeued from each message queue.

19. The non-transitory computer-readable medium of claim 17 , the operations further comprising:

adding, at the message routing system, the first message into a first message queue designated to the first routing provider.

20. The non-transitory computer-readable medium of claim 19 , the operations further comprising:

receiving, by the message routing system and from the first routing provider, a dequeue request indicating that the first routing provider has available bandwidth exceeding a predefined threshold, to process a new message;

responsive to the dequeue request, determining, by the message routing system and based on a predefined order, that the first message is to be dequeued from the first message queue designated to the first routing provider; and

dequeuing, by the message routing system, the first message from the first message queue to the first routing provider for delivery to the client device of the recipient.