Graphical user interfaces and systems for presenting content summaries
Disclosed is a system for providing graphical user interfaces (GUIs) to create and manage social media posts for an influencer. System operations can include: receiving information associated with a social media post that was created and tagged by an influencer for uploading, transmitting the tagged post to be uploaded to a social media platform feed, serving the post with the tag to the at least one product element to client devices, which causes the client devices to output attribute information identifying the influencer associated with the post and presenting the post in a horizontal content stream that is horizontally scrollable in the respective GUIs, receiving purchase information for a tagged product element in the post, allocating a predetermined portion of revenue for the purchase to the influencer, and returning information indicating the revenue that was allocated to the influencer.
1. A system for providing graphical user interfaces (GUIs) to create and manage social media posts for an influencer, the system comprising:
a server system comprising a processor configured to perform operations comprising:
receiving, from a computing device of an influencer, information associated with a social media post that was created and tagged for uploading, by the server system, to a social media platform feed, wherein the computing device is configured to:
output, in a GUI on the computing device, one or more selectable features through which the influencer creates the social media post,
receive, via the one or more selectable features, user input that comprises content for the social media post, the content comprising at least one product element,
identify a tag that corresponds to the at least one product element based on the social media post content,
apply the tag to the social media post, wherein applying the tag comprises generating and assigning the tag to the at least one product element with information that uniquely identifies at least one retail product in an online store that corresponds to the at least one product element, and
transmitting, to the server system, the tagged social media post to be uploaded to a social media platform feed;
storing, in a data repository, the information associated with the social media post and an identifier that uniquely identifies the influencer;
serving the social media post with the tag to the at least one product element to a plurality of client devices, wherein the serving causes the plurality of client devices to output the social media post in respective GUIs, wherein outputting the social media post in the respective GUIs comprises outputting attribute information identifying the influencer associated with the social media post and presenting the social media post in a horizontal content stream that is horizontally scrollable in the respective GUIs;
receiving, from a client device of the plurality of client devices, purchase information indicating that, in response to outputting the social media post in the GUI of the client device, a user at the client device added the tagged at least one product element in the social media post to a virtual shopping cart and purchased the tagged at least one product element in the virtual shopping cart;
storing, in the data repository, the purchase information with the identifier that uniquely identifies the influencer;
allocating, based on the purchase information, a predetermined portion of revenue for the user purchase of the tagged at least one product element to the influencer; and
returning, for presentation in the GUI on the computing device, information indicating at least the revenue that was allocated to the influencer.
2. The system of claim 1 , wherein outputting the social media post in the respective GUIs of the plurality of client devices comprises outputting a graphical icon indicating that the social media post includes the tagged at least one product element.
3. The system of claim 1 , wherein outputting the social media post in the respective GUIs of the plurality of client devices comprises outputting a selectable button to purchase or add the tagged at least one product element to a virtual shopping cart associated with the user at the client device of the plurality of client devices.
4. The system of claim 1 , wherein the predetermined portion of revenue allocated to the influencer is based on at least one of merchant information, product manufacturer information, a SKU of the purchased at least one product element, deals extended to the influencer, or a server system processing the user purchase of the tagged at least one product element.
5. The system of claim 1 , wherein the operations further comprise: determining, based on the portion of revenue allocated to the influencer, a level of social engagement from product purchases made in response to social media posts of the influencer.
6. The system of claim 5 , wherein the operations further comprise: outputting, in the GUI at the computing device, information indicating the level of social engagement associated with the influencer.
7. The system of claim 1 , wherein returning, for presentation in the GUI on the computing device, information indicating at least the revenue that was allocated to the influencer causes the computing device to present, in the GUI, the revenue that was allocated to the influencer in response to the user purchase of the at least one tagged product element in the social media post.
8. The system of claim 1 , wherein returning, for presentation in the GUI on the computing device, information indicating at least the revenue that was allocated to the influencer causes the computing device to present, in the GUI, a number of purchases made by the plurality of client devices in response to outputting the social media post in the respective GUIs of the plurality of client devices.
9. The system of claim 8 , wherein returning the information further causes the computing device to present, in the GUI, a total amount of revenue allocated to the user based on the number of purchases made by the plurality of client devices.
10. The system of claim 1 , wherein serving the social media post with the tag to the at least one product element to a plurality of client devices causes the plurality of client devices to output the social media post in a content page associated with the influencer, wherein the content page comprises a plurality of social media posts that were created, tagged, and uploaded by the influencer at the computing device, wherein each of the plurality of social media posts comprises at least one tagged product element.
11. The system of claim 1 , wherein returning, for presentation in the GUI on the computing device, information indicating at least the revenue that was allocated to the influencer causes the computing device to present, in the GUI, user engagement metrics associated with at least the social media post of the influencer.
12. The system of claim 11 , wherein the user engagement metrics comprise at least one of social media post views, social media post saves, user purchases of the tagged at least one product element, or user selection of a link included as a content element in the social media post.
13. The system of claim 1 , wherein in response to receiving the information associated with the social media post to be uploaded to the social media platform feed, the server system is further configured to perform operations comprising: determining, using machine learning techniques, suggested times to upload the social media post, wherein the suggested times satisfy one or more user engagement criteria.
14. The system of claim 13 , wherein determining, using machine learning techniques, the suggested times to upload the social media post is based on historical user engagement data for content generated by the influencer.
15. The system of claim 13 , wherein determining, using machine learning techniques, the suggested times to upload the social media post is based on type and composition of content in the social media post in comparison with other content from social media posts of other influencers.
16. The system of claim 13 , wherein determining, using machine learning techniques, the suggested times to upload the social media post is based on user engagement trends over a predetermined period of time with an audience of users associated with the influencer.
17. The system of claim 1 , wherein the user input comprising the social media post with at least one product element is a user-uploaded photo, wherein the user-uploaded photo includes the at least one product element.
18. The system of claim 17 , wherein the computing device is further configured to:
perform object recognition techniques to identify the at least one product element in the social media post; and
in response to identifying the at least one product element using the object recognition techniques, identify the tag that corresponds to the at least one product element.
19. The system of claim 17 , wherein the at least one corresponding retail product in the online store is similar to the at least one product element in the user-uploaded photo.
20. The system of claim 1 , wherein identifying the tag that corresponds to the at least one product element is further based on user input indicating a user-designated tag for the at least one product element.