IP Library Granted Patent US 12,540,004
Granted Patent B2
US 12,540,004 · App. 17/713,740 · Granted Feb 3, 2026

Packaging with raising platform and lay-flat construction

Inventors: Avianne Marie B. Tuano (San Jose, CA); Jeremy Bataillou (San Francisco, CA); Jonathan Gomez Garcia (San Francisco, CA); Jonathan M. Mccarren (San Francisco, CA); Manuel Hodrius (Potsdam, DE); Rachel Minhee Han (Green Brook, NJ); Thomas S. Chun (Buena Park, CA)
Assignee: Apple Inc.
B65D5/5021B65D5/2009B65D5/5213B65D81/057B65D5/6664
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Quick Facts
Patent No.
US 12,540,004
App. No.
17/713,740
Granted
Feb 3, 2026
Kind
B2
Abstract

Packaging may include a base box having a cavity to receive a product. Cushioning cells formed as rollover structures are configured to hold the product within the cavity. When the rollover structure rotate away from the cavity, a product support panel raises, thereby raising the product within the packaging. The packaging may also easily fold flat, without the need to remove adhesive, thereby enhancing recyclability.

Claims (39)

1 . Packaging, comprising:

a base box having a cavity to receive a product;

a lid configured to close the base box and enclose the product within the packaging;

a first rollover structure extending inward from a first sidewall of the base box, the first rollover structure further comprising:

an upper rollover panel extending at a fold at the top of the first sidewall when the packaging is in a closed position; and

an interior side panel extending adjacent to a bottom wall when the packaging is in a closed position, wherein the first rollover structure is continuous with the first sidewall;

a second rollover structure extending inward from a second sidewall of the base box, wherein the second rollover structure is continuous with the second sidewall;

a third rollover structure extending inward from a third sidewall of the base box;

a fourth rollover structure extending inward from a fourth sidewall of the base box, wherein the first and second, and third and fourth rollover structures, respectively, form the cavity to receive the product when the packaging is in a closed configuration; and

a product support panel,

wherein the interior of the second sidewall faces the interior of the first sidewall, wherein the first and second rollover structures are configured to hold the product within the cavity, and wherein when the first rollover structure rotates away from the cavity, the product support panel raises, thereby raising the product within the packaging.

2 . The packaging of claim 1 , wherein the product support panel is continuous with the first and second rollover structures.

3 . The packaging of claim 1 , wherein the product support panel comprises a disassembly feature, such that in a single motion the product support panel may release a locking tab such that the packaging may be unfolded to a flat configuration.

4 . The packaging of claim 3 , wherein the disassembly feature comprises a die cut hole.

5 . The packaging of claim 4 , wherein the product support panel is debossed around the die cut hole.

6 . The packaging of claim 1 , wherein the packaging is formed from a single, continuous cardboard blank.

7 . A packaged product, comprising: the packaging of claim 1 ; and

the product, wherein the product is a finished goods package containing an electronic device.

8 . Packaging, comprising:

a product support panel to receive a product;

first and second cushioning cells providing interior side panels spaced from respective first and second outer side walls of the packaging, wherein the spacing is provided by respective upper rollover panels extending from a top edge of the respective interior side panel; and

third and fourth cushioning cells providing interior side panels, the third and fourth cushioning cells positioned perpendicular to the first and second cushioning cells such that a rectangular cavity is formed, wherein the product is disposed within the cavity, wherein no panel of the packaging is adhered to another panel of the packaging, and

wherein in response to a force applied to one or more of the cushioning cells in a direction outward from the cavity, one or more of the cushioning cells folds away from the cavity, and raises the product support panel to elevate the product.

9 . The packaging of claim 8 , further comprising a lid configured to close the packaging, wherein the lid, first and second cushioning cells, and product support panel are formed from the same blank.

10 . The packaging of claim 9 , wherein the third and fourth cushioning cells are formed from the same blank.

11 . The packaging of claim 8 , wherein the entire packaging is formed from a single blank of cardboard.

12 . The packaging of claim 8 , further comprising:

a locking tab configured to be folded inward and be tucked within one of the first or second cushioning cells such that the first and second, and third and fourth cushioning cells are held generally perpendicular to each other, respectively, in a shipping configuration.

13 . The packaging of claim 8 , wherein the third and fourth cushioning cells further comprise tabs spacing an interior side panel of the cushioning cell from the sidewall of the packaging such as to maintain perpendicularity when the packaging is in a closed configuration.

14 . A packaged product, comprising: the packaging of claim 8 ; and

the product, wherein the product is a finished goods package containing an electronic device.

15 . The packaging of claim 8 , wherein the packaging includes a disassembly feature such that a user may actuate the feature to release a locking mechanism and unfold the packaging to an unfolded state.

16 . Packaging, comprising:

cardboard cushioning cells retaining a product in a first configuration;

a cardboard lid coupled to a sidewall of one of the cardboard cushioning cells; and

a cardboard base panel, coacting with the cardboard cushioning cells to form a cavity to receive a product,

wherein when the lid is opened, the articulation of the lid opening moves the sidewall coupled to the cardboard lid away from the product, thereby releasing it from the packaging, and wherein no panel of the packaging is adhered to another panel of the packaging, and

wherein the movement of the sidewall coupled to the cardboard lid further away from the product causes a product support panel coupled to the cardboard cushioning cell coupled to the lid to lift upward, thereby lifting the product upward.

17 . The packaging of claim 16 , wherein the packaging is formed from a single blank.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 6, 2022
From: TUANO, AVIANNE MARIE B.; BATAILLOU, JEREMY; GOMEZ GARCIA, JONATHAN; MCCARREN, JONATHAN M.; HODRIUS, MANUEL; HAN, RACHEL MINHEE; CHUN, THOMAS S.
To: APPLE INC.
Reel/Frame 059514/0587 →
Continuity (2)
Provisional Application 63243356 · Sep 13, 2021
Related Publication 20230079525A1 · Mar 16, 2023
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