Advertising device monitoring method and device
The present disclosure provides example advertising device monitoring methods and devices. One example method includes broadcasting, by an advertising device, a wireless signal including a first identifier of the advertising device. The wireless signal is detected by a mobile terminal. The advertising device is sent by the mobile terminal to a server, where the exposure data includes the first identifier of the advertising device. The exposure data is received by the server and from the mobile terminal. It is determined by the server whether the advertising device is installed and put into use.
1 . A method for monitoring an advertising device, wherein the method comprises:
broadcasting, by the advertising device, a wireless signal, wherein the wireless signal comprises a first identifier of the advertising device and bearing information of the advertising device, and wherein the bearing information is used to indicate a location and an orientation of the advertising device;
detecting, by a mobile terminal, the wireless signal;
in response to detecting the wireless signal, determining, by the mobile terminal based on device information of a plurality of advertising devices that is stored in the mobile terminal, that the wireless signal is broadcast by the advertising device, wherein the advertising device is one of the plurality of advertising devices;
after determining that the wireless signal is broadcast by the advertising device, collecting, by the mobile terminal, statistics about a first exposure duration of the advertising device for the mobile terminal, wherein the first exposure duration is a duration in which a bearing of the mobile terminal relative to the advertising device meets a preset condition, and wherein the preset condition is met when a distance between the mobile terminal and the advertising device is within a preset distance range, the mobile terminal is located on one side of the orientation of the advertising device, and an included angle between a movement direction of the mobile terminal and the orientation of the advertising device is within a preset included angle range;
determining, by the mobile terminal, that the first exposure duration is greater than a preset exposure duration;
after determining that the first exposure duration is greater than the preset exposure duration, sending, by the mobile terminal, exposure data of the advertising device to a server, wherein the exposure data comprises the first identifier of the advertising device;
receiving, by the server, the exposure data from the mobile terminal; and
determining, by the server and based on the exposure data, whether the advertising device is installed and put into use.
2 . The method according to claim 1 , wherein the wireless signal further comprises an identifier of an electronic advertisement being played by the advertising device, and the exposure data further comprises the identifier of the electronic advertisement; and the method further comprises:
monitoring, by the server based on the identifier of the electronic advertisement, whether the electronic advertisement being played by the advertising device is delivered by the server.
3 . The method according to claim 2 , wherein the exposure data further comprises time information, and the time information is used to indicate a time at which the mobile terminal detects the wireless signal, and the method further comprises:
monitoring, by the server based on the time information, whether the advertising device plays the electronic advertisement in a time period specified by the server.
4 . The method according to claim 1 , wherein the exposure data further comprises the bearing information; and the method further comprises:
monitoring, by the server based on the bearing information, whether the location and the orientation of the advertising device meet requirements.
5 . The method according to claim 1 , wherein the method further comprises:
sending, by the server, the device information of the plurality of advertising devices to the mobile terminal, wherein the device information of the plurality of advertising devices comprises first identifiers of the plurality of advertising devices; and
receiving and storing, by the mobile terminal, the device information of the plurality of advertising devices; and
determining, by the mobile terminal based on the device information of the plurality of advertising devices that is stored in the mobile terminal, that the wireless signal is broadcast by the advertising device comprises:
determining, by the mobile terminal based on the first identifier in the wireless signal and the first identifiers of the plurality of advertising devices, that the wireless signal is a wireless signal that is broadcast by one of the plurality of advertising devices.
6 . The method according to claim 1 , wherein the wireless signal further comprises a second identifier of the advertising device; and the method further comprises:
sending, by the server, the device information of a plurality of advertising devices to the mobile terminal, wherein the device information of the plurality of advertising devices comprises second identifiers of the plurality of advertising devices, the second identifier is a wireless network identifier or prefix information of the wireless network identifier, and the prefix information is the first N characters of the wireless network identifier, wherein N≥2, and N is a positive integer; and
receiving and storing, by the mobile terminal, the device information of the plurality of advertising devices; and
determining, by the mobile terminal based on the device information of the plurality of advertising devices that is stored in the mobile terminal, that the wireless signal is broadcast by the advertising device comprises:
determining, by the mobile terminal based on the second identifier in the wireless signal and the second identifiers of the plurality of advertising devices, that the wireless signal is a wireless signal that is broadcast by one of the plurality of advertising devices.
7 . An advertising system, wherein the system comprises an advertising device, a mobile terminal, and a server;
the advertising device is configured to broadcast a wireless signal, wherein the wireless signal comprises a first identifier of the advertising device and bearing information of the advertising device, and the bearing information is used to indicate a location and an orientation of the advertising device;
the mobile terminal is configured to:
detect the wireless signal;
in response to detecting the wireless signal, determining, by the mobile terminal based on device information of a plurality of advertising devices that is stored in the mobile terminal, that the wireless signal is broadcast by the advertising device, wherein the advertising device is one of the plurality of advertising devices;
after determining that the wireless signal is broadcast by the advertising device, collect, by the mobile terminal, statistics about a first exposure duration of the advertising device for the mobile terminal, wherein the first exposure duration is a duration in which a bearing of the mobile terminal relative to the advertising device meets a preset condition, and wherein the preset condition is met when a distance between the mobile terminal and the advertising device is within a preset distance range, the mobile terminal is located on one side of the orientation of the advertising device, and an included angle between a movement direction of the mobile terminal and the orientation of the advertising device is within a preset included angle range;
determine, by the mobile terminal, that the first exposure duration is greater than a preset exposure duration; and
after determining that the first exposure duration is greater than the preset exposure duration, send exposure data of the advertising device to the server, wherein the exposure data comprises the first identifier of the advertising device; and
the server is configured to:
receive the exposure data from the mobile terminal; and
determine, based on the exposure data, whether the advertising device is installed and put into use.
8 . The system according to claim 7 , wherein the wireless signal further comprises an identifier of an electronic advertisement being played by the advertising device, and the exposure data further comprises the identifier of the electronic advertisement; and
the server is further configured to monitor, based on the identifier of the electronic advertisement, whether the electronic advertisement being played by the advertising device is delivered by the server.
9 . The system according to claim 8 , wherein the exposure data further comprises time information, and the time information is used to indicate a time at which the mobile terminal detects the wireless signal; and
the server is further configured to monitor, based on the time information, whether the advertising device plays the electronic advertisement in a time period specified by the server.
10 . The system according to claim 7 , wherein the exposure data further comprises the bearing information; and
the server is further configured to monitor, based on the bearing information, whether the location and the orientation of the advertising device meet requirements.