IP Library Granted Patent US 12,450,589
Granted Patent B2
US 12,450,589 · App. 18/452,275 · Granted Oct 21, 2025

System and method for location-based individualized content and mobile wallet offers

Inventors: Cameron Fowler (Fort Worth, TX); Matthew Sullivan (Austin, TX)
Assignee: Digital Seat Media, inc.
G06Q20/3276G06Q20/3263G06K7/10297G06K7/1413G06K7/1417
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Quick Facts
Patent No.
US 12,450,589
App. No.
18/452,275
Granted
Oct 21, 2025
Kind
B2
Abstract

A system for displaying customized mobile content to users at a venue via a user device, includes a server system in conjunction with a plurality of machine-readable codes mounted within the venue. The server system performs the following steps: providing mobile content in a database; collecting user data associated with the user; receiving a request from one of the user devices, the request being generated by scanning one of the machine-readable codes with the user device; determining the user data associated with the user who scanned the machine-readable code; selecting, based upon the user data, customized mobile content from the mobile content in the database; and providing the customized mobile content to the user device.

Claims (18)

1. A method for delivering venue-based digital content from a server system to a user device comprising:

a. in response to scanning a particular machine-readable code of a plurality of machine-readable codes with a user device, the server system receiving an initial request for venue-based content from the user device;

b. the server system obtaining a unique code identifier identifying the particular machine-readable code from the initial request wherein the unique code identifier was obtained by the user device in response to scanning the particular machine-readable code;

c. the server system identifying a unique device identifier assigned to the user device that scanned the particular machine-readable code wherein the unique device identifier was received in association with the initial request;

d. the server system looking up the unique code identifier in a database of code identifiers and determining a known physical location of the particular machine-readable code;

e. the server system determining a date and time at which the particular machine-readable code was scanned by the user device or in which the initial request was received from the user device and determining if the initial request is part of a group;

f. based on a determined date and time, the known physical location of the particular machine-readable code, and a determination regarding whether the initial request is part of a group, the server system identifying a version of prescheduled venue-based content to transmit to the user device wherein if the determination that the initial request is not part of the group then the server system identifies a first version of prescheduled venue-based content and if the initial request is part of the group then the server system identifies a group-based version of prescheduled venue-based content;

g. the server system customizing an identified version of prescheduled venue-based content based on data associated with the unique device identifier;

h. the server system providing the identified and customized version of prescheduled venue-based content to the user device wherein if the identified version is the first version then the user device is redirected via a first redirect uniform resource locator (URL) and if the identified version is the group-based version then the user device is redirected via a second redirect URL; and

i. the server system receiving and storing data regarding user interaction with customized prescheduled venue-based content wherein received data is stored in association with the unique code identifier, the unique device identifier, or both.

2. The method of claim 1 wherein the known physical location in which the particular machine-readable code is installed is selected from the group consisting of: a particular seat, a particular venue, a particular identification badge, a particular college campus, a particular school, a particular room, and a particular vehicle.

3. The method of claim 2 further comprising identifying a global positioning system location for the particular machine-readable code.

4. The method of claim 1 further comprising determining if the user device has a unique identifier assigned thereto, and if not, assigning a unique device identifier to the user device.

5. The method of claim 1 wherein determining the known physical location of the particular machine-readable code comprises determining a venue location.

6. The method of claim 5 wherein the venue location is selected from the group consisting of: a stadium, a sports venue, an entertainment venue, a concert, a campus, a school, a workplace, a vehicle, and a hotel.

7. The method of claim 1 further comprising wherein in response to receiving a request made through the customized prescheduled venue-based content, an interested party is enabled to access data associated with the request, to fulfill the request, or both.

8. The method of claim 1 further comprising the server system determining a particular venue of a plurality of venues from which the initial request was received wherein determining is based on the known physical location.

9. The method of claim 1 wherein the group is based on a group of designated MRCs or a group of a given number of initial requests by user devices.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 27, 2026
From: DIGITAL SEAT MEDIA, INC.
To: WISE DIGITAL PARTNERS, LLC
Reel/Frame 075475/0154 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 13, 2023
From: FOWLER, CAMERON; SULLIVAN, MATTHEW
To: DIGITAL SEAT MEDIA, INC.
Reel/Frame 065543/0548 →
Continuity (5)
Continuation 17454313 · Nov 10, 2021
Division 17249613 · Mar 6, 2021
Continuation In Part 16812203 · Mar 6, 2020
Provisional Application 62814292 · Mar 6, 2019
Related Publication 20240054476A1 · Feb 15, 2024
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