Granted Patent B2

US 12,388,780 · App. 19/044,178 · Granted Aug 12, 2025

Inventors: Jonathan Wolfe (N.E. Albuquerque, NM); Mark Weinstein (Mountain View, CA)

Assignee: SGROUPLES, INC.

H04L51/52G06Q30/02G06Q30/0257G06Q50/01H04L69/329G06Q20/04H04L51/216H04L67/10

Abstract

Claims (50)

1. In a platform server system having access to a user data store, a computer-implemented method comprising:

providing one or more first content on an interactive platform of an interactive service in accordance with one or more content preferences of a user;

receiving a plurality of third-party content from one or more third-party content providers, wherein the plurality of third-party content is available for a presentation by the interactive platform in association with the one or more first content;

determining a first third-party content of the plurality of third-party content for the presentation to the user in association with the one or more first content based on filtering the plurality of third-party content in accordance with a third-party content preference of the one or more content preferences;

presenting the first third-party content to the user on the interactive platform in association with the one or more first content;

detecting a user input based on an interaction with the first third-party content presented to the user on the interactive platform;

anonymizing the user input to preclude at least one of the one or more third-party content providers from receiving identity information of the user, wherein the anonymization of the identity information is based on a user privacy setting of the user; and

transmitting the anonymized user input to the at least one of the one or more third-party content providers based on the user privacy setting.

2. The computer-implemented method of claim 1 , wherein the detected user input is associated with the third-party content preference in the user data store and refines the one or more content preferences for a subsequent presentation of a second content or the plurality of third-party content to the user.

3. The computer-implemented method of claim 1 , wherein the receiving the plurality of third-party content comprises:

obtaining the plurality of third-party content via a partner service of the platform server system, wherein the plurality of third-party content is obtained based on the user, and wherein the user and the identity information of the user is anonymized to at least the one or more third-party content providers when obtaining the plurality of third-party content.

4. The computer-implemented method of claim 1 , wherein the identity information comprises at least one of personal information, network information, location information, or web browsing information associated with the user.

5. The computer-implemented method of claim 1 , wherein the first third-party content comprises an advertisement.

6. The computer-implemented method of claim 1 , wherein the first third-party content comprises non-advertisement video content provided after a displayed video content of the one or more first content.

7. The computer-implemented method of claim 1 , further comprising:

providing the user with a graphical user interface (GUI) having one or more GUI mechanisms for selecting the user privacy setting for the user with the interactive platform;

determining a selection of the user privacy setting via the one or more GUI mechanisms in the GUI when the user privacy setting is set for the user; and

storing the selection of the user privacy setting in the user data store of the interactive platform in association with the user.

8. The computer-implemented method of claim 1 , wherein the user privacy setting is determined by a user selection of one or more privacy settings in a GUI presented to the user or is a default setting where no user privacy setting is selected by the user.

9. The computer-implemented method of claim 1 , further comprising:

receiving one or more user interactions by the user with the one or more first content, wherein the one or more user interactions comprise tagging of the one or more first content by the user on the interactive platform; and

associating the tagging with the one or more first content in the user data store, wherein the tagging is anonymized to at least one of other users or the one or more third-party content providers on the interactive platform when associated with the one or more first content, and wherein the one or more user interactions refine the one or more content preferences in subsequent presentations by the interactive platform to the user.

10. In a platform server system having access to a user data store, a computer-implemented method comprising:

providing one or more first content on an interactive platform of an interactive service in accordance with one or more content preferences of a user;

receiving a plurality of third-party content from one or more third-party content providers, wherein the plurality of third-party content is available for a presentation by the interactive platform in association with the one or more first content;

determining a first third-party content of the plurality of third-party content for the presentation to the user in association with the one or more first content based on filtering the plurality of third-party content in accordance with a third-party content preference of the one or more content preferences;

presenting the first third-party content to the user on the interactive platform in association with the one or more first content;

detecting a user input based on an interaction with the first third-party content presented to the user on the interactive platform; and

transmitting the user input to at least one of the one or more third-party content providers based a user privacy setting of the user, wherein the user is anonymized, in whole or in-part, when the user input is transmitted to the at least one of the one or more third-party content providers based the user privacy setting.

11. The computer-implemented method of claim 10 , wherein the detected user input is associated with the third-party content preference in the user data store and refines the one or more content preferences for a subsequent presentation of a second content or the plurality of third-party content to the user, wherein the receiving the plurality of third-party content comprises:

obtaining the plurality of third-party content via a partner service of the platform server system, wherein the plurality of third-party content is obtained based on information of the user, and wherein the user and the information of the user is anonymized to at least the one or more third-party content providers when obtaining the plurality of third-party content.

12. In a platform server system having access to a user data store, a computer-implemented method comprising:

determining information corresponding to a user of an interactive service responsive to the user accessing an interactive platform of the interactive service;

providing first content to the user in accordance with a content preference of the user based on the information, wherein the content preference is, at least in part, based on data in the user data store;

determining additional content preferences of the user based on the information, wherein the additional content preferences are further determined based on a preference setting of the user and one or more user interactions by the user with the first content presented by the interactive service;

identifying a plurality of second content from a plurality of content providers;

accessing a second content of the plurality of second content for a presentation to the user based on at least one of the first content provided to the user or the additional content preferences;

presenting the second content to the user on the interactive platform in association with the first content;

detecting a user input based on an interaction with the second content presented to the user on the interactive platform;

anonymizing the user input to preclude at least one of the plurality of content providers from receiving identity information of the user, wherein the anonymization of the identity information is based on a user privacy setting selected by the user in a GUI presented to the user, or a default setting when no user privacy setting is selected by the user; and

transmitting the anonymized user input to the at least one of the plurality of content providers based on the user privacy setting.

13. The computer-implemented method of claim 12 , wherein the second content comprises an advertisement from a third-party content provided from the at least one of the plurality of content providers.

14. The computer-implemented method of claim 12 , wherein the second content comprises a video content presented based on the user viewing the first content on the interactive platform.

15. The computer-implemented method of claim 12 , wherein the information corresponding to the user comprises a paid subscription service of the user with the interactive platform.

16. The computer-implemented method of claim 15 , wherein the second content corresponds to a non-advertisement content from a content provider of the plurality of content providers that shares the non-advertisement content on the interactive platform directly for viewing by other users of the interactive platform.

17. The computer-implemented method of claim 12 , further comprising:

filtering the plurality of second content in accordance with an advertisement preference of the additional content preferences corresponding to the user, wherein the filtering is performed to preclude the at least one of the plurality of content providers from receiving the advertisement preference, and wherein the filtering is further performed in accordance with the first content provided to the user.

18. The computer-implemented method of claim 12 , wherein the one or more user interactions by the user with the first content comprise user tagging of the first content or third-party content by the user on the interactive platform.

19. The computer-implemented method of claim 18 , wherein the user tagging is anonymized prior to accessing the second content and providing with the first content or the third-party content.

20. The computer-implemented method of claim 18 , wherein the user tagging is provided on the interactive platform in association with the first content or the third-party content while anonymizing the user from identification with the user tagging.

Assignments (1)

Continuity (14)

References Cited (167)

Cited By (1)

US 12,627,628