Method and apparatus for handling a telephone call

1. A method of handling a telephone call within a telephone network, the method comprising the steps of:

(a) providing a multi-tenanted computer-telephony integration (CTI) server located within a telecommunications network and adapted to receive telephone calls via a telephony interface on behalf of a plurality of contact centers located on premises of a plurality of enterprises, the CTI server located outside the premises of the various enterprises;

(b) receiving a telephone call to one of the outlets at the telephony interface of the CTI server;

(c) using an indicia received with or at the same time as the received call to identify a calling party and to retrieve a profile of the calling party from a cloud-based customer relationship management (CRM) system located remotely from the CTI server and from the plurality of contact centers by matching the indicia to a previously-stored indicia in a call history database collocated with the CTI server, wherein the profile comprises at least a plurality of previous orders processed by one or more of the outlets on behalf of the calling party;

(d) if no agent is available to immediately receive the telephone call, queuing the call at the CTI server; and

(e) when an agent becomes available, forwarding the call from the CTI server to a telephony device used by an available agent;

wherein the CTI server uses the profile for providing priority call handling for high value callers, wherein a caller is determined to be high value based at least on an attribute obtained from the profile of the caller.

2. The method of claim 1 , wherein the profile is used to provide a targeted marketing message to the calling party.

3. The method of claim 2 , wherein the marketing message is based on current availability of a product or service from an enterprise.

4. The method of claim 3 , wherein the marketing message is based at least in part on the time spent by the calling party in queue.

5. A system for handling a telephone call within a telephone network, comprising:

a multi-tenanted computer-telephony integration (CTI) server located within a telecommunications network and adapted to receive telephone calls via a telephony interface on behalf of a plurality of contact centers located on premises of a plurality of enterprises, the CTI server located outside the premises of the plurality of enterprises;

wherein the CTI server is further adapted for queuing an incoming call in the telecommunications network when no agent is available to receive the call;

wherein the CTI server is further adapted to forward the incoming call to an agent when the agent becomes available;

wherein the CTI server is configured to use an indicia received with or at the same time as the received call to identify a calling party and to retrieve a profile of the calling party from a cloud-based customer relationship management (CRM) system located remotely from the CTI server and from the plurality of contact centers by matching the indicia to a previously-stored indicia in a call history database collocated with the CTI server, wherein the profile comprises at least a plurality of previous orders processed by one or more of the outlets on behalf of the calling party; and

wherein the CTI server uses the profile to provide priority call handling for high value callers, wherein a caller is determined to be high value based at least on an attribute obtained from the profile of the caller.

6. The system of claim 5 , wherein the call history database is bundled with a customer relationship management service.

7. The system of claim 6 , wherein the profile is used to provide a targeted marketing message to the calling party.

8. The system of claim 7 , wherein the marketing message is based on current availability of a product or service from an outlet.

9. The system of claim 8 , wherein the marketing message is based at least in part on the time spent by the calling party in queue.