IP Library Granted Patent US 10,315,115
Granted Patent B2
US 10,315,115 · App. 14/550,536 · Granted Jun 11, 2019

Gaming environment reward system

Inventors: Andy Pawlowski (Portland, OR); Willoughby H. Walling (Portland, OR)
Assignee: NIKE, Inc.
A63F13/79A63F13/212A63F13/327A63F13/332A63F13/63A63F13/825A63F13/85H04L67/22H04L67/306
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Quick Facts
Patent No.
US 10,315,115
App. No.
14/550,536
Granted
Jun 11, 2019
Kind
B2
Abstract

Systems and methods to track users' progression through an activity simulation, which may resemble related sporting events, are provided. One or more performance levels with respect to one or more measurable parameters may be monitored during the same or different times. Physical activity may be monitored. Exceeding a first performance level may provide an option to join a sponsoring organization and exceeding a second threshold (for the same or different parameter of interest) may result in transmitting a redemption code to a contact point for an option to obtain a physical item. The physical item may mimic equipment used in a simulated activity.

Claims (60)

1. An apparatus comprising:

a processor;

an input interface;

a memory storing computer-readable instructions that, when executed by the processor, cause the apparatus to:

display an activity simulation to a user;

register a user with a user profile associated with the activity simulation, wherein an avatar is associated with the user profile during at least a portion of a virtual progression of the user through the activity simulation;

receiving, via the input interface, one or more control inputs based on a first physical activity of the user;

augment a performance level of the activity simulation based upon the one or more control inputs;

determine, based on first data received from an activity monitoring device via one or more wireless communications, that the performance level exceeds a first threshold;

provide the user with an option, based on the performance level exceeding the first threshold, to associate the user profile with a first sponsor organization of a plurality of sponsor organizations;

responsive to a determination that the user declined to associate the user profile with the first sponsor organization, providing the user with a second option to associate the user profile with a second sponsor organization of the plurality of sponsor organizations;

responsive to a determination that the user elected to associate the user profile with the second sponsor organization:

receive second control inputs from the user;

augment a second performance level of the activity simulation based upon the second control inputs; and

determine, based on second data received from the activity monitoring device via one or more wireless communications, whether the second performance level exceeds a second threshold, wherein the second threshold is greater than the first threshold;

responsive to a determination that the second performance level exceeds the second threshold, determine a reward of a physical product associated with the avatar and the second sponsor organization; and

communicate a redemption code associated with the reward to a contact point associated with the user profile.

2. The apparatus of claim 1 , wherein the second sponsor organization is a sports equipment manufacturers.

3. The apparatus of claim 1 , wherein the input interface comprises an activity recognition device.

4. The apparatus of claim 1 , wherein the activity monitoring device comprises a sensor configured to be worn on an appendage of the user and configured to output a signal responsive to a motion of the user.

5. The apparatus of claim 1 , wherein the contact point comprises one or more of an email address, a phone number, a social network account, and a physical mailing address.

6. A method for receiving a reward based on a performance in an activity simulation, comprising:

displaying an activity simulation to a user;

registering a user with a user profile associated with the activity simulation, wherein an avatar is associated with the user profile during at least a portion of a virtual progression of the user through the activity simulation;

receiving first control input data based on a first physical activity of the user;

augmenting a performance level of the activity simulation based upon the first control input data;

determining, based on first data received from an activity monitoring device and via one or more wireless communications, that the performance level exceeds a first threshold;

providing, based on the performance level exceeding the first threshold, the user with an option to associate the user profile with a first sponsor organization of a plurality of sponsor organizations;

responsive to a determination that the user declined to associate the user profile with the first sponsor organization, providing the user with a second option to associate the user profile with a second sponsor organization of the plurality of sponsor organizations;

responsive to a determination that the user elected to associate the user profile with the second sponsor organization:

receiving second control input data from the user based on a second physical activity of the user;

augmenting a second performance level of the activity simulation based upon the second control input data;

determining, based on second data received from the activity monitoring device via one or more wireless communications, whether the second performance level exceeds a second threshold, wherein the second threshold is greater than the first threshold; and

responsive to a determination that the second performance level exceeds the second threshold, determining a reward of a physical product associated with the avatar and the second sponsor organization; and

communicating a redemption code associated with the reward to the user profile.

7. The method of claim 6 , wherein the activity simulation is a simulated sporting event.

8. The method of claim 7 , wherein one or more of the first control input data and the second control input data is received from a piece of sports equipment being used by the user.

9. The method of claim 6 , wherein one or more of the first control input data and the second control input data is received from a gaming platform.

10. A non-transitory computer-readable medium comprising computer-executable instructions that when executed by a processor are configured to perform at least:

displaying an activity simulation to a user;

registering a user with a user profile associated with the activity simulation, wherein an avatar is associated with the user profile during at least a portion of a virtual progression of the user through the activity simulation;

receiving first control input data based on a first physical activity of the user;

augmenting a performance level of the activity simulation based upon the first control input data;

determining, based on first data received from an activity monitoring device and via one or more wireless communications, that the performance level exceeds a first threshold;

providing, based on the performance level exceeding the first threshold, the user with an option to associate the user profile with a first sponsor organization of a plurality of sponsor organizations;

responsive to a determination that the user declined to associate the user profile with the first sponsor organization, providing the user with a second option to associate the user profile with a second sponsor organization of the plurality of sponsor organizations;

responsive to a determination that the user elected to associate the user profile with the second sponsor organization:

receiving second control input data from the user based on a second physical activity of the user;

augmenting a second performance level of the activity simulation based upon the second control input data; and

determining, based on second data received from the activity monitoring device via one or more wireless communications, whether the second performance level exceeds a second threshold, wherein the second threshold is greater than the first threshold;

responsive to a determination that the second performance level exceeds the second threshold, determining a reward of a physical product associated with the avatar and the second sponsor organization; and

communicating a redemption code associated with the reward to the user profile.

11. The non-transitory computer-readable medium of claim 10 , wherein the activity simulation is a simulated sporting event.

12. The non-transitory computer-readable medium of claim 11 , wherein one or more of the first control input data and the second control input data is received from a piece of sports equipment being used by the user.

13. The non-transitory computer-readable medium of claim 11 , wherein one or more of the first control input data and the second control input data is received from a gaming platform.

14. The non-transitory computer-readable medium of claim 10 , wherein the avatar is configured to represent an actual individual, and wherein the physical product is a replica of an actual product worn by the actual individual.

15. The non-transitory computer-readable medium of claim 10 , wherein the activity monitoring device comprises an exercise machine.

16. The non-transitory computer-readable medium of claim 10 , wherein the activity monitoring device comprises an input console.

17. The non-transitory computer-readable medium of claim 10 , wherein the activity monitoring device comprises an accelerometer worn on an appendage of a user.

18. The non-transitory computer-readable medium of claim 10 , wherein the activity monitoring device comprises a camera configured to track a motion of the user.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 15, 2016
From: PAWLOWSKI, ANDY; WALLING, WILLOUGHBY H.
To: NIKE, INC.
Reel/Frame 037735/0129 →
Continuity (1)
Related Publication 20160144280A1 · May 26, 2016
Cited By (3)
US 12,221,390 US 12,428,342 US 12,670,342