IP Library › Granted Patent US 10,536,756
Granted Patent B2
US 10,536,756 · App. 16/149,461 · Granted Jan 14, 2020

Method and apparatus for reducing and restoring the effectiveness of a commercial skip system

Inventors: Ronald Quan (Cupertino, CA); John O. Ryan (Woodside, CA); Peter Wonfor (Inverloch, AU)
Assignee: Rovi Solutions Corporation
H04N21/812H04H60/375H04H60/58H04H60/59H04N5/76H04N21/233H04N21/234H04N21/4334
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Quick Facts
Patent No.
US 10,536,756
App. No.
16/149,461
Filed
Oct 2, 2018
Granted
Jan 14, 2020
Kind
B2
Art Unit
2484
USPC
386/249
Abstract

A method and apparatus is disclosed which reduces or removes the effectiveness of commercial skip systems such as presently found in VCRs, PVRs, etc. which are designed to delete commercials from signal material upon playback of a previously recorded version of the signal material. In an embodiment, the effectiveness of the commercial skip system is reduced or removed by adding a flat field of selected signal level to active line portions of video lines of the signal material. Other embodiments modify the normal fade to black signal indicative of a commercial to provide a fade to non-black signal. In further embodiments, a fade to non-black signal is inserted in an overscan area of the signal picture. Still further embodiments modify audio signals or selected signals in the horizontal blanking interval which may be used in commercial skip systems to detect the presence of commercials.

Claims (35)

1. A method of processing a video signal to reduce or defeat the effectiveness of commercial-skip systems, the method comprising:

detecting a signal level in a portion of the video signal not displayed on the user-equipment, the signal level being indicative of the beginning or end of a commercial;

providing a fade to non-black signal of selected signal level; and

inserting the fade to non-black signal in the portion of the video signal not displayed on the user-equipment, to thereby defeat or reduce the effectiveness of the commercial skip system.

2. The method of claim 1 , wherein detecting a signal level in a portion of the video signal not displayed on the user-equipment comprises detecting a decreased video level of a fade to black signal in the portion of the video signal not displayed on the user-equipment.

3. The method of claim 1 , wherein inserting the fade to non-black signal in the portion of the video signal not displayed on the user-equipment comprises:

replacing a fade to black signal at the beginning of a commercial with the fade to non-black signal of the selected signal level.

4. The method of claim 1 , wherein the fade to non-black signal has a selected signal level of 5% to 30% of white level.

5. The method of claim 1 , wherein the fade to non-black signal is one or more of:

a gray level signal, a station or network logo, a color signal, a gray level signal plus a color signal, a random or varying luminance signal, a random color signal, or a signal supplied via a non-linear transfer function.

6. The method of claim 1 , wherein the fade to non-black signal is inserted at selected pixels in selected video lines of selected video fields of the portion of the video signal not displayed on the user-equipment.

7. The method of claim 1 , wherein an intensity of the fade to non-black signal is varied as the video signal is fading to the non-black signal.

8. The method of claim 1 , further comprising:

generating a timing signal indicative of active line portions of selected video lines of the video signal; and

inserting the fade to non-black signal based on the generated timing signal.

9. The method of claim 1 , wherein the fade to non-black signal is added to a fade to black signal to provide a gray signal in the portion of the video signal not displayed on the user-equipment.

10. The method of claim 1 , wherein the fade to non-black is a partial fade to black signal having a selected signal level of 80% to 90% of black level.

11. A system for processing a video signal to reduce or defeat the effectiveness of commercial-skip systems, the system comprising control circuitry configured to:

detect a signal level in a portion of the video signal not displayed on the user-equipment, the signal level being indicative of the beginning or end of a commercial;

provide a fade to non-black signal of selected signal level; and

insert the fade to non-black signal in the portion of the video signal not displayed on the user-equipment, to thereby defeat or reduce the effectiveness of the commercial skip system.

12. The system of claim 11 , wherein the control circuitry, when detecting a signal level in a portion of the video signal not displayed on the user-equipment, is configured to:

detect a decreased video level of a fade to black signal in the portion of the video signal not displayed on the user-equipment.

13. The system of claim 11 , wherein the control circuitry, when inserting the fade to non-black signal in the portion of the video signal not displayed on the user-equipment, is configured to:

replace a fade to black signal at the beginning of a commercial with the fade to non-black signal of the selected signal level.

14. The system of claim 11 , wherein the fade to non-black signal has a selected signal level of 5% to 30% of white level.

15. The system of claim 11 , wherein the fade to non-black signal is one or more of:

a gray level signal, a station or network logo, a color signal, a gray level signal plus a color signal, a random or varying luminance signal, a random color signal, or a signal supplied via a non-linear transfer function.

16. The system of claim 11 , wherein control circuitry is configured to insert the fade to non-black signal at selected pixels in selected video lines of selected video fields of the portion of the video signal not displayed on the user-equipment.

17. The system of claim 11 , wherein the control circuitry is configured to vary an intensity of the fade to non-black signal as the video signal is fading to the non-black signal.

18. The system of claim 11 , wherein the control circuitry is further configured to:

generate a timing signal indicative of active line portions of selected video lines of the video signal; and

insert the fade to non-black signal based on the generated timing signal.

19. The system of claim 11 , wherein control circuitry is configured to add the fade to non-black signal to a fade to black signal to provide a gray signal in the portion of the video signal not displayed on the user-equipment.

20. The system of claim 11 , wherein the fade to non-black is a partial fade to black signal having a selected signal level of 80% to 90% of black level.

Assignments (7)
RELEASE OF SECURITY INTEREST Recorded Jun 5, 2020
From: HPS INVESTMENT PARTNERS, LLC
To: ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; ROVI GUIDES, INC.; TIVO SOLUTIONS, INC.; VEVEO, INC.
Reel/Frame 053458/0749 →
RELEASE OF SECURITY INTEREST Recorded Jun 5, 2020
From: MORGAN STANLEY SENIOR FUNDING, INC.
To: ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; ROVI GUIDES, INC.; TIVO SOLUTIONS, INC.; VEVEO, INC.
Reel/Frame 053481/0790 →
SECURITY INTEREST Recorded Jun 1, 2020
From: ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; ROVI GUIDES, INC.; TIVO SOLUTIONS INC.; VEVEO, INC.; INVENSAS CORPORATION; INVENSAS BONDING TECHNOLOGIES, INC.; TESSERA, INC.; TESSERA ADVANCED TECHNOLOGIES, INC.; DTS, INC.; PHORUS, INC.; IBIQUITY DIGITAL CORPORATION
To: BANK OF AMERICA, N.A.
Reel/Frame 053468/0001 →
PATENT SECURITY AGREEMENT Recorded Nov 25, 2019
From: ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; ROVI GUIDES, INC.; TIVO SOLUTIONS, INC.; VEVEO, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC., AS COLLATERAL AGENT
Reel/Frame 051110/0006 →
SECURITY INTEREST Recorded Nov 22, 2019
From: ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; ROVI GUIDES, INC.; TIVO SOLUTIONS, INC.; VEVEO, INC.
To: HPS INVESTMENT PARTNERS, LLC, AS COLLATERAL AGENT
Reel/Frame 051143/0468 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 2, 2018
From: QUAN, RONALD; RYAN, JOHN O.; WONFOR, PETER
To: MACROVISION CORPORATION
Reel/Frame 047037/0901 →
CHANGE OF NAME Recorded Oct 2, 2018
From: MACROVISION CORPORATION
To: ROVI SOLUTIONS CORPORATION
Reel/Frame 047179/0355 →
Continuity (6)
Continuation 15372956 · Dec 8, 2016
Continuation 14719994 · May 22, 2015
Continuation 13584569 · Aug 13, 2012
Continuation 11975067 · Oct 17, 2007
Continuation 10436008 · May 12, 2003
Related Publication 20190037281A1 · Jan 31, 2019