System for conveying objects, implementing a system for targeted distribution of information
The invention relates to a system for conveying objects, comprising a computer platform, and comprising embedded devices in packages each having at least one digital recognition code, the platform including a database of the digital codes, the embedded devices each being capable of accessing geolocation resources, characterized in that the platform comprises a module for distributing advertisements to be distributed, each associated with a geographical distribution area datum, and in that it comprises transmitters/receivers, between the platform and the embedded devices, the platform being configured for receiving data on the geolocation of the packages and transmitting at least one advertisement to the embedded devices when the geolocation datum of said package enters the geographical distribution area of the advertisement.
1. A system, comprising: a computer platform comprising a computer application and a server, a portable computing unit associated with a user, and an embedded device,
wherein the portable computing unit executes the computer application configured to:
determine a geolocation information of the portable computing unit in proximity to the embedded device;
transmit the geolocation information in response to a request received from the embedded device through a short-range wireless communication, wherein the embedded device is associated with at least one package;
transmit the geolocation information associated with the embedded device through a network to the server;
receive at least one advertisement through the network from the server, when the geolocation information of the embedded device enters a geographic datum; and
transmit through the short-range wireless communication the at least one advertisement to be displayed on the embedded device of the at least one package when the embedded device enters a geographic distribution area associated with the geographic datum.
2. The system as claimed in claim 1 , wherein the at least one advertisement is to be displayed on a screen on the embedded device of the at least one package.
3. The system as claimed in claim 2 , wherein the screen consists of electronic paper.
4. The system as claimed in claim 1 , wherein geolocation resources are incorporated in the embedded devices of the packages.
5. The system as claimed in claim 1 , wherein geolocation resources are incorporated in the portable computing units.
6. The system as claimed in claim 1 , wherein the embedded device comprises a computer processing module comprising said computer application with a view to allowing an exchange of data between the computer processing module and the portable computing units, the computer application being configured for opening a communication channel intended to allow the embedded devices to access and use geolocation resources of the computing units.
7. A method comprising:
determining, by a portable computing unit executing a computer application, a geolocation information of the portable computing unit in proximity to an embedded device, wherein the portable computing unit is associated with a user;
transmitting, by the portable computing unit executing the computer application, the geolocation information in response to a request received from the embedded device through a short-range wireless communication, wherein the embedded device is associated with at least one package;
transmitting, by the portable computing unit, the geolocation information associated with the embedded device through a network to a server;
receiving, by the portable computing unit, at least one advertisement through the network from the server, when the geolocation information of the embedded device enters a geographic datum; and
transmitting, by the portable computing unit through the short-range wireless communication, the at least one advertisement to be displayed on the embedded device of the at least one package when the embedded device enters a geographic distribution area associated with the geographic datum.
8. A non-transitory computer readable medium comprising instructions, when executed by at least one processor, performing the steps of:
determining a geolocation information of the portable computing unit in proximity to an embedded device, wherein the portable computing unit is associated with a user;
transmitting the geolocation information in response to a request received from the embedded device through a short-range wireless communication, wherein the embedded device is associated with at least one package;
transmitting the geolocation information associated with the embedded device through a network to a server;
receiving at least one advertisement through the network from the server, when the geolocation information of the embedded device enters a geographic datum; and
transmitting, through the short-range wireless communication, the at least one advertisement to be displayed on the embedded device of the at least one package.