IP Library › Granted Patent US 12,093,953
Granted Patent B2
US 12,093,953 · App. 18/314,098 · Granted Sep 17, 2024

Multi-layer digital asset architecture for virtual and mixed reality environments

Inventors: Christopher Andon (Portland, OR); Hien Tommy Pham (Beaverton, OR); David S. Nay (Novi, MI)
Assignee: NIKE, Inc.
G06Q20/401G06Q20/3825G06Q30/0277G06T11/001G06T11/60G06Q2220/00
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Quick Facts
Patent No.
US 12,093,953
App. No.
18/314,098
Granted
Sep 17, 2024
Kind
B2
Abstract

A method of displaying or providing a multi-layer digital asset in a digital environment includes retrieving, from a digital blockchain ledger, data associated with a first, primary non fungible cryptographic token (NFT). The data includes a first pointer identifying a first retrieval location of a first digital graphics file representative of a primary digital asset, and further includes a reference to a second, sub-asset NFT. The sub-asset NFT includes a second pointer that identifies a second digital graphics file. The method further includes retrieving the first digital graphics file and the second digital graphics file, layering an image from the second digital graphics file on the primary digital asset to form the multi-layer digital asset, and displaying the multi-layer digital asset in a digital environment.

Claims (30)

1. A method of displaying a multi-layer digital asset in a virtual environment, the method comprising:

retrieving, from a digital blockchain ledger, data associated with a first, primary non fungible cryptographic token (NFT), the data comprising:

core asset information including:

a first pointer identifying a first retrieval location of a first digital graphics file, wherein the first digital graphics file is representative of a primary digital asset;

a reference to a second, sub-asset NFT, wherein the second, sub-asset NFT includes a second pointer that identifies a second retrieval location of a second digital graphics file;

retrieving, the first digital graphics file via the first retrieval location;

retrieving, from the digital blockchain ledger, data associated with the second, sub-asset NFT, the data including the second pointer;

retrieving the second digital graphics file via the second retrieval location, wherein the second digital graphics file comprises advertising indicia;

layering the advertising indicia from the second digital graphics file on the primary digital asset to form the multi-layer digital asset; and

displaying the multi-layer digital asset within a virtual environment in combination with a character avatar controlled by a user.

2. The method of claim 1 , wherein the second, sub-asset NFT further comprises a self-executing contract comprising digital software code that when executed automatically transfers an amount of value to an account associated with the user following the displaying of the multi-layer digital asset.

3. The method of claim 2 , wherein the amount of value is defined within the digital software code of the self-executing contract.

4. The method of claim 2 , wherein the amount of value is a first amount of value;

wherein the data of the first NFT further includes an identification of a creator of the primary digital asset; and

wherein the digital software code, when executed, automatically transfers a second amount of value to an account associated with the creator of the primary digital asset.

5. The method of claim 1 , wherein the primary digital asset is an article of apparel or equipment configured for use by the character avatar within the virtual environment.

6. The method of claim 5 , wherein the primary digital asset is a sports jersey.

7. The method of claim 1 , wherein layering the advertising indicia comprises masking a portion of the primary digital asset.

8. The method of claim 1 , wherein the second, sub-asset NFT is a feature asset, and wherein the second digital graphics file comprises a partially transparent visual effect.

9. The method of claim 8 , wherein layering the image from the second digital graphics file comprises overlaying the primary digital asset with the partially transparent visual effect.

10. The method of claim 9 , wherein the partially transparent visual effect comprises simulated flames, electricity, or dust clouds.

11. The method of claim 1 , wherein the second, sub-asset NFT includes data defining a performance enhancement; and

wherein the method further comprises modifying a performance characteristic of the character avatar based on the performance enhancement.

12. The method of claim 11 , wherein the performance enhancement diminishes over time.

13. The method of claim 1 , further comprising:

receiving an indication that an external event has occurred; and

wherein displaying the multi-layer digital asset occurs only after receipt of the indication that the event has occurred.

14. The method of claim 13 , wherein the event occurs in real life and outside of the virtual environment.

15. The method of claim 13 , wherein the indication is received from a blockchain oracle.

16. The method of claim 1 , wherein the primary digital asset is a virtual billboard displayed within the virtual environment.

Assignments (3)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 17, 2023
From: ANDON, CHRISTOPHER; PHAM, HIEN TOMMY
To: NIKE, INC.
Reel/Frame 063666/0045 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 17, 2023
From: NAY, DAVID S.
To: QUINN IP LAW
Reel/Frame 063666/0129 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 17, 2023
From: QUINN IP LAW
To: NIKE, INC.
Reel/Frame 063666/0208 →
Continuity (4)
Continuation 17967851 · Oct 17, 2022
Continuation 17701237 · Mar 22, 2022
Provisional Application 63164271 · Mar 22, 2021
Related Publication 20230274276A1 · Aug 31, 2023