Methods and apparatus to estimate deduplicated total audiences in cross-platform media campaigns
Disclosed examples determine a duplicated audience size representative of panelists exposed to television media and digital media; determine a panel duplication reach based on the duplicated audience size and a panelist population; determine a did-not-view reach based on a television audience size, a digital audience size, the duplicated audience size, and the panelist population; obtain an overlap multiplier as a ratio of (1) a product of the panel duplication reach and the did-not-view reach and (2) a product of a television panel reach and a digital panel reach; determine a duplication factor for a media item based on a television audience reach, a digital audience reach, and the overlap multiplier; and determine a total audience for the media item based on the television audience reach, the digital audience reach, and the duplication factor.
1. A computing system comprising: a processor; and a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
obtaining an overlap multiplier as a ratio of (1) a first product of a panel duplication reach and a did-not-view reach and (2) a second product of a television panel reach and a streaming media panel reach, the panel duplication reach based on a duplicated audience size and a panelist population, the did-not-view reach based on a television audience size, a streaming media audience size, the duplicated audience size, and the panelist population; and
determining a total audience for a media item based on a television audience reach, a streaming media audience reach, and a duplication factor, the duplication factor based on the television audience reach, the streaming media audience reach, and the overlap multiplier,
the television audience reach corresponding to a duplicated television audience that accessed television media,
the streaming media audience reach corresponding to a duplicated streaming media audience that accessed the streaming media.
2. The computing system of claim 1 , wherein the streaming media audience size corresponds to accesses of the streaming media via at least one of an Internet-enabled device, a computer, a tablet device, or a smartphone.
3. The computing system of claim 2 , wherein the Internet-enabled device accesses at least one of streaming video, downloadable video, or streaming/downloadable music.
4. The computing system of claim 1 , wherein the duplicated audience size corresponds to panelists associated with accesses to the television media and the streaming media.
5. The computing system of claim 1 , wherein the set of operations further comprising:
selecting a hierarchy level as at least one of an episode, a program, or an originator; and
determining the total audience at the hierarchy level.
6. The computing system of claim 1 , wherein the set of operations further comprising:
obtaining the overlap multiplier based on a genre associated with the media item.
7. The computing system of claim 1 , wherein the set of operations further comprising:
selecting at least one of the television media or the streaming media based on genre.
8. The computing system of claim 1 , wherein the obtaining of the overlap multiplier is partly based on a demographic group of a television audience and a streaming media audience.
9. A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations comprising:
obtaining an overlap multiplier as a ratio of (1) a first product of a panel duplication reach and a did-not-view reach and (2) a second product of a television panel reach and a streaming media panel reach, the panel duplication reach based on a duplicated audience size and a panelist population, the did-not-view reach based on a television audience size, a streaming media audience size, the duplicated audience size, and the panelist population; and
determining a total audience for a media item based on a television audience reach, a streaming media audience reach, and a duplication factor, the duplication factor based on the television audience reach, the streaming media audience reach, and the overlap multiplier,
the television audience reach corresponding to a duplicated television audience that accessed television media,
the streaming media audience reach corresponding to a duplicated streaming media audience that accessed streaming media.
10. The non-transitory computer-readable storage medium of claim 9 , wherein the streaming media audience size corresponds to accesses of the streaming media via at least one of an Internet-enabled device, a computer, a tablet device, or a smartphone.
11. The non-transitory computer-readable storage medium of claim 9 , wherein the duplicated audience size corresponds to panelists associated with accesses to the television media and the streaming media.
12. The non-transitory computer-readable storage medium of claim 9 , wherein the set of operations further comprising:
determining the total audience at a selected hierarchy level corresponding to at least one of an episode, a program, or an originator.
13. The non-transitory computer-readable storage medium of claim 9 , wherein the set of operations further comprising:
obtaining the overlap multiplier based on a genre associated with the media item.
14. The non-transitory computer-readable storage medium of claim 9 , wherein the set of operations further comprising:
selecting at least one of the television media or the digital media based on genre.
15. The non-transitory computer-readable storage medium of claim 9 , wherein the obtaining of the overlap multiplier is partly based on a demographic group of a television audience and a digital audience.
16. A method comprising:
obtaining an overlap multiplier as a ratio of (1) a first product of a panel duplication reach and a did-not-view reach and (2) a second product of a television panel reach and a streaming media panel reach, the panel duplication reach based on a duplicated audience size and a panelist population, the did-not-view reach based on a television audience size, a streaming media audience size, the duplicated audience size, and the panelist population; and
determining a total audience for a media item based on a television audience reach, a streaming media audience reach, and a duplication factor,
the duplication factor based on the television audience reach, the streaming media audience reach, and the overlap multiplier,
the television audience reach corresponding to a duplicated television audience that accessed television media, the streaming media audience reach corresponding to a duplicated streaming media audience that accessed streaming media.
17. The method of claim 16 , wherein the streaming media audience size corresponds to accesses of the streaming media via at least one of an Internet-enabled device, a computer, a tablet device, or a smartphone.
18. The method of claim 16 , wherein the duplicated audience size corresponds to panelists associated with accesses to the television media and the streaming media.
19. The method of claim 18 , wherein the Internet-enabled device accesses at least one of streaming video, downloadable video, or streaming/downloadable music.
20. The method of claim 16 , wherein the obtaining of the overlap multiplier is partly based on a demographic group of a television audience and a streaming media audience.