IP Library › Granted Patent US 12,395,702
Granted Patent B2
US 12,395,702 · App. 18/498,717 · Granted Aug 19, 2025

Client-side overlay of graphic items on media content

Inventors: Donald Jude Loheide (Mableton, GA); Matthew Paul Giles (Marietta, GA); Gregory McClain Stigall (Douglasville, GA); Nishith Kumar Sinha (Mableton, GA); Cindy Loren Campbell (Atlanta, GA); James J Arnzen (Atlanta, GA); Nicolas Paul Webb (McDonough, GA)
Assignee: TURNER BROADCASTING SYSTEM, INC.
H04N21/458G06Q30/0242G06Q30/0251G06Q30/0275G06Q30/0633H04L9/32H04L65/60H04L65/612H04L67/01H04L67/1097H04L67/125H04L67/306H04L67/51H04L67/60H04N21/233H04N21/23418H04N21/23424H04N21/2353H04N21/2387H04N21/23892H04N21/2393H04N21/24H04N21/2543H04N21/25883H04N21/25891H04N21/26208H04N21/26241H04N21/266H04N21/2668H04N21/4312H04N21/4316H04N21/435H04N21/44008H04N21/44016H04N21/47217H04N21/47815H04N21/6332H04N21/6587H04N21/812H04N21/835H04N21/84H04N21/845H04N21/8545G06Q2220/00H04H20/10H04N21/8358
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Quick Facts
Patent No.
US 12,395,702
App. No.
18/498,717
Filed
Oct 31, 2023
Granted
Aug 19, 2025
Kind
B2
Art Unit
2424
USPC
725/100
Abstract

Provided is a system that identifies a tag in a media content of a media stream based on a user-attribute of a client device. A candidate time-period is identified in a playback duration of the media content based on the identified tag in the media content. Based on a degree of correlation between the identified tag in the media content and a corresponding context for the media content at the candidate time-period, an overlay-graphic item corresponding to the identified tag is presented at the candidate time-period in the media content.

Claims (42)

1. A system comprising memory and one or more processors communicatively coupled to the memory, the one or more processors configured to:

receive a media content of a media stream that comprises a tag with a candidate time-period, a playback duration, and a descriptor;

identify the tag in the media content of the media stream based on a user-attribute of a client device;

identify the candidate time-period and the playback duration of the media content based on the tag in the media content;

identify an overlay-graphic item corresponding to the tag based on the descriptor;

identify a presentation attribute of the overlay-graphic item; and

initiate a presentation of the overlay-graphic item at the candidate time-period in the media content based on the presentation attribute that is identified for the overlay-graphic item, wherein the overlay-graphic item is presented based on a degree of correlation between the tag in the media content and a corresponding context for the media content at the candidate time-period.

2. The system according to claim 1 , wherein the candidate time-period is identified based on the tag corresponding to the overlay-graphic item at a specified time in the media content.

3. The system according to claim 2 , wherein the candidate time-period corresponds to a time duration to display the overlay-graphic item over programming media content.

4. The system according to claim 3 , wherein the candidate time-period comprises at least one of credit periods, start credits, end credits, lull points, time-based marked regions, location-based marked regions, context-based marked regions, explicit scene start and end, product placement opportunities or an ad duration, within the media content.

5. The system according to claim 1 , wherein the presentation attribute comprises a defined position within each frame of the media content, a resolution, a size, a transition effect, a digital video effect for the overlay-graphic item.

6. The system according to claim 1 , wherein the media stream is received from a media presentation and distribution system via a network and comprises the media content and the tag,

wherein the media content comprises programming media content and non-programming media content, and

wherein the media content is presented via an adaptive bitrate streaming technique based on a first variation in a bandwidth of the network.

7. The system according to claim 1 , further configured to:

identify a notification for presentation that is associated with the overlay-graphic item; and

initiate presentation of the notification in the media content with the overlay-graphic item.

8. The system according to claim 7 , wherein the notification comprises information associated with the overlay-graphic item or a user-interactive notification.

9. A computer-implemented method, comprising:

receiving a media content of a media stream that comprises a tag with a candidate time-period, a playback duration, and a descriptor;

identifying the tag in the media content of the media stream based on a user-attribute of a client device;

identifying the candidate time-period and the playback duration of the media content based on the tag in the media content;

identifying an overlay-graphic item corresponding to the tag based on the descriptor;

identifying a presentation attribute of the overlay-graphic item; and

initiating presentation of the overlay-graphic item at the candidate time-period in the media content based on the presentation attribute that is identified for the overlay-graphic item, wherein the overlay-graphic item is presented based on a degree of correlation between the tag in the media content and a corresponding context for the media content at the candidate time-period.

10. The computer-implemented method according to claim 9 , wherein the candidate time-period is identified based on the tag corresponding to the overlay-graphic item at a specified time in the media content.

11. The computer-implemented method according to claim 10 , wherein the candidate time-period corresponds to a time duration to display the overlay-graphic item over programming media content.

12. The computer-implemented method according to claim 11 , wherein the candidate time-period comprises at least one of credit periods, start credits, end credits, lull points, time-based marked regions, location-based marked regions, context-based marked regions, explicit scene start and end, product placement opportunities or an ad duration, within the media content.

13. The computer-implemented method according to claim 9 , wherein the presentation attribute corresponds to at least a behavior, a position, or an interactivity of the overlay-graphic item.

14. The computer-implemented method according to claim 13 , wherein the presentation attribute comprises a defined position within each frame of the media content, a resolution, a size, a transition effect, a digital video effect for the overlay-graphic item.

15. The computer-implemented method according to claim 9 , wherein the media stream is received from a media presentation and distribution system via a network and comprises the media content and the tag,

wherein the media content comprises programming media content and non-programming media content, and

wherein the media content is presented via an adaptive bitrate streaming technique based on a first variation in a bandwidth of the network.

16. The computer-implemented method according to claim 9 , further comprising rendering the overlay-graphic item based on the tag from a client manifest.

17. A computer program product including one or more non-transitory computer-readable storage media including instructions that, when executed by one or more processors, cause the one or more processors to:

receive a media content of a media stream that comprises a tag with a candidate time-period, a playback duration, and a descriptor;

identify the tag in the media content of the media stream based on a user-attribute of a client device;

identify the candidate time-period and the playback duration of the media content based on the tag in the media content;

identify an overlay-graphic item corresponding to the tag based on the descriptor;

identify a presentation attribute of the overlay-graphic item; and

initiate a presentation of the overlay-graphic item at the candidate time-period in the media content based on the presentation attribute that is identified for the overlay-graphic item, wherein the overlay-graphic item is presented based on a degree of correlation between the tag in the media content and a corresponding context for the media content at the candidate time-period.

18. The computer program product according to claim 17 , wherein the candidate time-period is identified based on the tag corresponding to the overlay-graphic item at a specified time in the media content.

Assignments (2)
SECURITY INTEREST Recorded Oct 1, 2025
From: WARNER BROS. DISCOVERY, INC.; WARNER MEDIA, LLC; TURNER BROADCASTING SYSTEM, INC.; HOME BOX OFFICE, INC.; DISCOVERY COMMUNICATIONS, LLC; WARNERMEDIA DIRECT LLC; DISCOVERY.COM LLC; WARNER BROS. ENTERTAINMENT INC.; CNN INTERACTIVE GROUP, INC.
To: JPMORGAN CHASE BANK, N.A., AS COLLATERAL AGENT
Reel/Frame 072995/0858 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 31, 2023
From: LOHEIDE, DONALD JUDE; GILES, MATTHEW PAUL; STIGALL, GREGORY MCCLAIN; SINHA, NISHITH KUMAR; CAMPBELL, CINDY LOREN; ARNZEN, JAMES J; WEBB, NICOLAS PAUL
To: TURNER BROADCASTING SYSTEM, INC.
Reel/Frame 065407/0207 →
Continuity (6)
Continuation 18157294 · Jan 20, 2023
Continuation 17688666 · Mar 7, 2022
Continuation 17326258 · May 20, 2021
Continuation 15986286 · May 22, 2018
Provisional Application 62511190 · May 25, 2017
Related Publication 20240064373A1 · Feb 22, 2024
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