Augmented, virtual and mixed-reality content selection and display for membership cards
A membership card information system recognizes a real world membership card object relating to or associated with an organization, association, entity or group and uses augmented, mixed and/or virtual reality to display information relating to the organization, association, entity or group on a smart device such as a smartphone or AR glasses.
1 . A method of enabling interaction based on a physical membership credential evidencing membership in an enterprise, comprising:
receiving a capture by a portable handheld or wearable camera device of an image of the physical membership credential having indicia disposed thereon, the physical membership credential defining, on a visible surface thereof, at least one recognition area containing no visible code; and
configuring at least one processor to automatically perform operations comprising:
recognizing the physical membership credential from the at least one recognition area in the captured image;
determining whether a color and/or grey scale pattern in the at least one recognition area matches one of a number of patterns remotely stored in a database;
when the determining determines the color and/or grey scale pattern in the at least one recognition area matches a stored pattern in the database, associating the recognized physical membership credential with a record relating to the matching stored pattern in the database;
selecting a user-interactive media item in response to the determining matching;
superimposing the selected user-interactive media item onto a display of the portable handheld or wearable camera device that is displaying the captured image or a further image derived therefrom, including superimposing the selected user-interactive media item onto the captured image of the physical membership credential as if the superimposed selected user-interactive media item were anchored to the physical membership credential such that change in position of the handheld or wearable camera device does not detach the superimposed selected user-interactive media item from the captured image of the physical membership credential;
enabling user interaction with the superimposed anchored selected user-interactive media item;
presenting at least one further image on the display in response to a first user selection made through the enabled user interaction with the user-interactive media item; and
enabling selection, over an electronic network, of an item associated with the enterprise based on a subsequent user selection through the enabled user interaction with the user-interactive media item.
2 . The method of claim 1 wherein the superimposing comprises using at least one of augmented reality, mixed reality and virtual reality with no marker.
3 . The method of claim 1 wherein the physical membership credential comprises an imprinted two-dimensional or three-dimensional membership object.
4 . The method of claim 1 wherein the physical membership credential has indicia printed thereon, and the recognizing comprises recognizing at least some of the printed indicia that does not constitute a code.
5 . The method of claim 4 wherein the recognizing includes recognizing characters printed on the physical membership credential.
6 . The method of claim 5 wherein the physical membership credential comprises a patch of printed material attached to an associated item.
7 . The method of claim 6 wherein the selected user-interactive media item comprises a digital overlay that leads to specific action selected from the group consisting of providing specific information; presenting a video, presenting tutorial, or presenting any kind of displayable content.
8 . The method of claim 1 wherein the superimposing is performed on smart glasses.
9 . The method of claim 1 wherein the selected user-interactive media item comprises a call button.
10 . The method of claim 1 further including displaying any or all of the following action buttons in any combination or subcombination:
enterprise information,
Photo Gallery,
Videos,
Description,
Call,
Mail,
Shop link,
Explanation,
Intro,
Social Media links,
Discounts,
Special offers,
Locations,
Opening hours, and/or
Employee information.
11 . In a system for enabling interaction based on a physical membership credential evidencing membership in an enterprise, the system including a portable handheld or wearable camera device configured to capture an image of the physical membership credential having indicia disposed thereon, the physical membership credential defining, on a visible surface thereof, at least one recognition area containing no visible code, the portable handheld or wearable camera device comprising a display,
at least one non-transitory storage that stores instructions which configure at least one processor to automatically performing operations comprising:
cause the portable handheld or wearable camera device to display the captured image;
recognize the physical membership credential from the at least one recognition area in the captured image;
determine whether a color and/or grey scale pattern in the at least one recognition area matches one of a number of patterns remotely stored in a database, such that the recognized physical membership credential is associated with a record relating to the matching stored pattern in the database;
in response to a determined matching, superimpose a user-interactive media item onto the captured image of the physical membership credential to appear as if the superimposed user-interactive media item were anchored to the physical membership credential such that change in viewing angle of the handheld or wearable camera device does not detach the superimposed user-interactive media item from the captured image of the physical membership credential;
enable user interaction with the superimposed anchored user-interactive media item;
cause the portable handheld or wearable camera device to present at least one further image on the display in response to a first user selection made through the enabled user interaction with the user-interactive media item; and
enable selection, over an electronic network, of an item associated with the enterprise based on a subsequent user selection through the enabled user interaction with the user-interactive media item.
12 . The at least one non-transitory storage of claim 11 wherein the superimposing comprises using at least one of augmented reality, mixed reality and virtual reality with no marker.
13 . The at least one non-transitory storage of claim 11 wherein the physical membership credential comprises an imprinted two-dimensional or three-dimensional membership object.
14 . The at least one non-transitory storage of claim 11 wherein the physical membership credential has indicia printed thereon, and the recognizing comprises recognizing at least some of the printed indicia that does not constitute a code.
15 . The at least one non-transitory storage of claim 14 wherein the recognizing includes recognizing characters printed on the physical membership credential.
16 . The at least one non-transitory storage of claim 15 wherein the physical membership credential comprises a patch of printed material attached to an associated item.
17 . The at least one non-transitory storage of claim 16 wherein the selected user-interactive media item comprises a digital overlay that leads to specific action selected from the group consisting of providing specific information; presenting a video, presenting tutorial, or presenting any kind of displayable content.
18 . The at least one non-transitory storage of claim 11 wherein the portable handheld or wearable camera device comprises smart glasses.
19 . The at least one non-transitory storage of claim 11 wherein the user-interactive media item comprises a call button.
20 . The at least one non-transitory storage of claim 11 further including displaying any or all of the following action buttons in any combination or subcombination:
enterprise information,
Photo Gallery,
Videos,
Description,
Call,
Mail,
Shop link,
Explanation,
Intro,
Social Media links,
Discounts,
Special offers,
Locations,
Opening hours, and/or
Employee information.