Granted Patent B2

US 8,660,891 · App. 11/928,990 · Granted Feb 25, 2014

Inventors: Jorey Ramer (Cambridge, MA); Adam Soroca (Cambridge, MA); Dennis Doughty (Brookline, MA); Neal J. Karasic (Brighton, MA)

Assignee: Millennial Media

Abstract

Claims (10)

1. A system for interactive mobile advertisement banner presentation, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) receiving an advertisement request associated with a web page request from a cellular phone operated by a user, wherein the advertisement request is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the cellular phone with the carrier;

(b) receiving contextual information from a web page corresponding to the web page request;

(c) receiving information relating to a plurality of mobile subscriber characteristics derived from information obtained from the carrier via the user subscribing for service for the cellular phone with the carrier, wherein the plurality of mobile characteristics include age and gender of the user;

(d) selecting an interactive element and an advertisement and associating the interactive element with the advertisement in response to receiving the advertisement request, wherein the interactive element is a game embedded in the advertisement and the advertisement is visually apparent during a playing of the game by the user, wherein the selection and association is based at least in part on:

(i) a relevancy of the advertisement and the interactive element to the plurality of mobile subscriber characteristics; and

(ii) a relevancy of the advertisement and the interactive element to the contextual information associated with the web page; and

(iii) a compatibility of the advertisement and the interactive element with a rendering capability of the cellular phone as defined by a model thereof; and

(e) transmitting the advertisement with the associated interactive element to the cellular phone; and

(f) allowing the user of the cellular phone to engage the interactive element within the advertisement.

Assignments (10)

Continuity (58)