Method and system for managing interactive communications campaigns with text messaging
View Patent ↗A messaging platform includes a text messaging subsystem that includes a suite of enhancements that facilitate implementation of a multi-channel communications strategy with high level and fine-grained control over outbound message creation or inbound message handling.
1. A method for managing an interactive communications campaign, the method comprising:
receiving, by a processor, a text message from a mobile device having a source address;
identifying, by the processor, a first level keyword in the text message;
mapping, by the processor, the first level keyword and the source address to the campaign;
executing, by the processor, a messaging script with respect to the campaign, wherein the messaging script includes at least one action to be taken in association with the text message; and
transmitting, by the processor, instructions to take the at least one action in response to the text message,
wherein the at least one action is triggered by a second-level keyword in the text message.
2. The method of claim 1 , wherein the at least one action is based on at least one of a state of a conversation, a second-level keyword, a value of a variable, or an occurrence in a communications campaign.
3. The method of claim 2 , wherein the occurrence is a transmission of a voice message, wherein the at least one action is sending an outbound text message to the mobile device responsive to the voice message.
4. The method of claim 2 , wherein the value of the variable determines whether a given telephone number is wireless and should receive an outbound text message.
5. The method of claim 2 , wherein the value of the variable determines that an account associated with the messaging script is enabled for text messaging.
6. The method of claim 2 , wherein the first level keyword is associated with a message for use on a particular short code used for sending and receiving text messages.
7. The method of claim 1 , wherein the at least one action is generating an outbound text message.
8. The method of claim 1 , wherein the at least one action is moving the text message to a particular queue.
9. A system for managing interactive communications campaigns, the system comprising:
a processor; and
memory, wherein the memory has stored therein instructions that, when executed by the processor, cause the processor to:
receive a text message from a mobile device having a source address;
identify a first level keyword in the text message;
map the first level keyword and the source address to the campaign;
execute a messaging script with respect to the campaign, wherein the messaging script includes at least one action to be taken in association with the text message; and
transmit instructions to take the at least one action in response to the text message,
wherein the at least one action is triggered by a second-level keyword in the text message.
10. The system of claim 9 , wherein the at least one action is based on at least one of a state of a conversation, a second-level keyword, a value of a variable, or an occurrence in a communications campaign.
11. The system of claim 10 , wherein the occurrence is a transmission of a voice message, wherein the at least one action is sending an outbound text message to the mobile device responsive to the voice message.
12. The system of claim 10 , wherein the value of the variable determines whether a given telephone number is wireless and should receive an outbound text message.
13. The system of claim 10 , wherein the value of the variable determines that an account associated with the messaging script is enabled for text messaging.
14. The system of claim 10 , wherein the first level keyword is associated with a message for use on a particular short code used for sending and receiving text messages.
15. The system of claim 9 , wherein the at least one action is generating an outbound text message.
16. The system of claim 9 , wherein the at least one action is moving the text message to a particular queue.