Preference-based advertising systems and methods

1. A method comprising:

receiving, by an event manager comprising at least one processor, a set of advertising preferences identifying a predetermined portion of a televised event and a predetermined number of user devices that must switch to the televised event to initiate an advertisement associated with an advertiser during the televised event being displayed, the set of advertising preferences being input via an interface displayed on an interfacing device;

detecting that a predefined event of the televised event is occurring and displaying, via at least one of picture-in-picture and split-screen, a notification to a plurality of user devices that have requested notifications when the predefined event is detected as occurring;

determining that the plurality of user devices have switched from a different televised event to the televised event;

determining, by the event manager, that enough user devices have switched to the televised event to satisfy the predetermined number of user devices in the advertising preferences based on the switching; and

outputting, by the event manager, the advertisement to display devices of the predetermined number of user devices in response to the determination.

2. The method of claim 1 , wherein receiving the set of advertising preferences from the advertiser further comprises receiving an advertising spending limit from the advertiser, the method further comprising:

determining whether initiating the advertisement causes the advertiser to exceed the advertising spending limit; and

outputting the advertisement in response to determining that the advertisement does not cause the advertiser to exceed the advertising spending limit.

3. The method of claim 2 , wherein receiving the advertising spending limit comprises at least one of receiving a per-program advertising limit, receiving a per-day advertising limit, and receiving a per-month advertising limit.

4. The method of claim 1 , wherein the set of advertising preferences comprises a pre-defined number of user devices and an event portion of a game, and wherein the advertisement is initiated during the event portion of the game when the number of user devices viewing the event portion of the game meets or exceeds the pre-defined number of users.

5. The method of claim 1 , wherein the televised event is defined by the advertiser in the set of advertising preferences.

6. The method of claim 1 , further comprising:

collecting feedback data for the televised event;

assigning a respective feedback score to the televised event based on the feedback data; and

wherein outputting the advertisement during the televised event further comprises initiating the advertisement in response to the respective feedback score for the televised event meeting or exceeding a predetermined feedback score threshold.

7. The method of claim 1 , further comprising:

initiating a display of the interface on the interface device.

8. The method of claim 1 , further comprising:

collecting advertiser data about initiated advertisements associated with the advertiser.

9. The method of claim 8 , further comprising:

initiating an advertiser reporting interface to graphically display at least a portion of the advertiser data to the advertiser.

10. A method comprising:

receiving, by an event manager comprising at least one processor, a set of advertising preferences identifying a predetermined portion of a televised event and a predetermined number of user devices that must switch to the televised event to initiate an advertisement associated with an advertiser during the televised event being displayed, the set of advertising preferences being input via an interface displayed on an interfacing device;

detecting that a predefined event of the televised event is occurring and displaying, via at least one of picture-in-picture and split-screen, a notification to a plurality of user devices that have requested notifications when the predefined event is detected as occurring;

determining that the plurality of user devices have switched from a different televised event to the televised event;

determining, by the event manager, that enough user devices have switched to the televised event to satisfy the predetermined number of user devices in the advertising preferences based on the switching; and

outputting, by the event manager, the advertisement to display devices of the predetermined number of user devices in response to the determination,

wherein the receiving the set of advertising preferences further comprises:

receiving one or more dynamic advertising preferences for when ad space is automatically purchased, the one or more dynamic advertising preferences comprising:

automatically purchasing ad space when a predefined number of viewers switch to a program exceeding a predefined excitement level,

automatically purchasing ad space when a viewer excitement rating for a program exceeds a predefined excitement rating, or

automatically purchasing ad space when a predetermined number of viewers switch to one or more predefined programs.

11. The method of claim 10 , further comprising:

initiating the advertisement on a user device during the televised event in response to the user device switching to the televised event.

12. The method of claim 10 , further comprising:

determining a monetary rate to charge the advertiser for the initiation of the advertisement based on a number of incremental viewers switching to the televised event in which the advertisement is output.

13. An event management system comprising:

a hardware processor configured to

receive a set of advertising preferences identifying a predetermined portion of a televised event and a predetermined number of user devices that must switch to the televised event to initiate an advertisement associated with an advertiser during the televised event being displayed, the set of advertising preferences being input via an interface displayed on an interfacing device,

detect that a predefined event of the televised event is occurring and displaying, via at least one of picture-in-picture and split-screen, a notification to a plurality of user devices that have requested notifications when the predefined event is detected as occurring;

determine that the plurality of user devices have switched from a different televised event to the televised event;

determine that enough user devices have switched to the televised event to satisfy the predetermined number of user devices in the advertisement preferences based on the switching, and

output the advertisement to display devices of the predetermined number of user devices in response to the determination.

14. The event management system of claim 13 , further comprising:

a tracking module configured to monitor and store advertising data comprising at least one of a number of advertisements initiated by the advertiser, wherein advertiser-definable criteria triggers when initiation of the advertisement occurs.

15. The event management system of claim 13 , further comprising:

an advertisement rate determination engine configured to determine a monetary rate at which to charge the advertiser for the outputting of the advertisement.

16. The event management system of claim 15 , wherein the advertisement rate determination engine is further configured to determine the monetary rate based on a number of incremental viewers switching to the televised event in which the advertisement is output.