Interactive television offer presentations

1. A non-transitory tangible computer readable storage medium comprising instructions executable in at least one processor, the instructions for:

assigning a unique marketing key to a subscriber;

storing the unique marketing key assigned to the subscriber and information of the subscriber in a database;

detecting a request from the subscriber comprising the unique marketing key previously assigned to the subscriber;

making at least one offer of a product or service to the subscriber based on the information;

wherein making said at least one offer to the subscriber based on the information when the subscriber requests to watch a television program comprises:

(a) receiving an action from the subscriber to watch the television program;

(b) identifying the television program watched; and

(c) offering at least one product or service related to the television program;

wherein making said at least one offer to the subscriber based on the information when the subscriber requests to schedule or record the television program comprises:

(a) receiving an action from the subscriber to schedule or record the television program;

(b) identifying the television program to be watched or to be recorded; and

(c) offering at least one product or service related to the television program to be watched or to be recorded;

determining if at least one order is placed by the subscriber for the at least one product or service;

upselling another product or service to the subscriber if at least one order is placed by the subscriber;

wherein said upselling another product or service comprises:

(a) identifying a type of the television program watched by the subscriber;

(b) retrieving the information of the subscriber from the database;

(c) retrieving available product or service information from a service provider;

(d) retrieving a unique product or service key from the database identifying a particular product or service; and

(e) determining if the available product or service is related to the television program watched by the subscriber;

offering the available product or service to the subscriber if the available product or service is related to the television program watched by the subscriber;

identifying the order of the product or service by the subscriber;

identifying a unique product or service key for the product or service ordered;

identifying the unique marketing key associated with the order;

calculating a bill of the order for the subscriber based on the unique product or service key and the unique marketing key; and

sending the bill to the subscriber.