Aggregation and presentation of video content items with digital advertising execution
A video aggregation system for providing a user personalized video content from videos available on the Internet generates a selective feed by combining a first feed and a second feed. The video aggregation system receives a search request from an Internet service and transmits a search reply containing a separately resolvable link to a video content object from the selective feed.
1. A system for providing users personalized video feeds from videos available on the Internet, the system comprising:
a first service feed that:
is acquired from a first Internet service that is accessible from the Internet;
comprises a first plurality of feed items, wherein each of the first plurality of feed items include a separately resolvable link to a content object available from the Internet; and
comprises a first feed item, wherein:
the first feed item is one of the first plurality of feed items; and
the first feed item includes a first separately resolvable link to a first content object;
a second service feed that:
is acquired from a second Internet service that is accessible from the Internet;
comprises a second plurality of feed items, wherein each of the second plurality of feed items include a separately resolvable link to a content object available from the Internet; and
comprises a second feed item, wherein:
the second feed item is one of the second plurality of feed items;
the second feed item includes a second separately resolvable link to a second content object; and
an aggregation system that is configured to:
receive the first service feed;
receive the second service feed;
combine the first service feed and the second service feed to form a selective video feed, the selective video feed comprising the first feed item and the second feed item;
transmit the selective video feed to an end-user device;
receive from the end-user device a selection of the first feed item for the first content object;
request an advertisement, wherein a request for the advertisement is routed to a server capable of providing a plurality of advertisements;
receive a response to the request for the advertisement wherein:
the response identifies an ad; and
the ad is one of the plurality of advertisements; and
include the ad in the selective video feed presented via the end-user device.
2. The system as recited in claim 1 , wherein the aggregation system is further configured to:
determine an advertising load sent to the end-user device; and
determine to submit the request for the advertisement in the selective video feed based on the advertising load being within a given range.
3. The system as recited in claim 1 , wherein the aggregation system is further configured to:
monitor playback of content objects, including associated advertisements, included in the selective video feed;
determine an advertising load sent to the end-user device based on monitoring playback of content objects; and
determine to include the ad in the selective video feed based on the advertising load being within a given range.
4. The system as recited in claim 1 , wherein:
the request for the advertisement includes a parameter;
the parameter identifies a location of the end-user device; and
the ad included in the selective video feed is based, at least in part, on the location of the end-user device.
5. The system as recited in claim 1 , wherein:
the request for the advertisement includes a parameter;
the parameter identifies a type of the end-user device; and
the ad included in the selective video feed is based, at least in part, on the type of the end-user device.
6. The system as recited in claim 1 , wherein the aggregation system is further configured to identify the server capable of providing the plurality of advertisements from among a plurality of servers capable of providing advertisements.
7. The system as recited in claim 6 , wherein identifying the server capable of providing the plurality of advertisements is at least partially based on the first Internet service, a publisher of the first content object, a distributor of the first content object, or another entity associated with provided content, the end-user device, or a user of the end-user device.
8. A method for providing users personalized video feeds from videos available on the Internet, the method comprising:
receiving a first service feed, wherein the first service feed:
is acquired from a first Internet service that is accessible from the Internet;
comprises a first plurality of feed items, wherein each of the first plurality of feed items include a separately resolvable link to a content object available from the Internet; and
comprises a first feed item, wherein:
the first feed item is one of the first plurality of feed items; and
the first feed item includes a first separately resolvable link to a first content object;
receiving a second service feed, wherein the second service feed:
is acquired from a second Internet service that is accessible from the Internet;
comprises a second plurality of feed items, wherein each of the second plurality of feed items include a separately resolvable link to a content object available from the Internet; and
comprises a second feed item, wherein:
the second feed item is one of the second plurality of feed items;
the second feed item includes a second separately resolvable link to a second content object; and
combining, using an aggregation system, the first service feed and the second service feed to form a selective video feed, the selective video feed comprising the first feed item and the second feed item;
transmitting the selective video feed to an end-user device;
receiving, from the end-user device, a selection of the first feed item for the first content object;
requesting an advertisement, wherein a request for the advertisement is routed to a server capable of providing a plurality of advertisements;
receiving a response to the request for the advertisement wherein:
the response identifies an ad; and
the ad is one of the plurality of advertisements; and
including the ad in the selective video feed presented via the end-user device.
9. The method of claim 8 , comprising:
monitoring playback of content objects, including associated advertisements, included in the selective video feed;
determining an advertising load sent to the end-user device based on monitoring playback of content objects; and
determining to request the advertisement in the selective video feed based on the advertising load being within a given range.
10. The method of claim 8 , comprising:
monitoring playback of content objects, including associated advertisements, included in the selective video feed;
determining an advertising load sent to the end-user device based on monitoring playback of content objects; and
determining to include the ad in the selective video feed based on the advertising load being within a given range.
11. The method of claim 8 , wherein:
requesting the advertisement includes providing a parameter;
the parameter identifies a location of the end-user device; and
the ad included in the selective video feed is based, at least in part, on the location of the end-user device.
12. The method of claim 8 , wherein:
requesting the advertisement includes providing a parameter;
the parameter identifies a type of the end-user device; and
the ad included in the selective video feed is based, at least in part, on the type of the end-user device.
13. The method of claim 8 , comprising identifying the server capable of providing the plurality of advertisements from among a plurality of servers capable of providing advertisements.
14. The method of claim 13 , wherein identifying the server capable of providing the plurality of advertisements is at least partially based on the first Internet service, a publisher of the first content object, a distributor of the first content object, or another entity associated with provided content, the end-user device, or a user of the end-user device.
15. A system for providing users personalized video feeds from videos available on the Internet, the system comprising:
a first service feed that:
is acquired from a first Internet service that is accessible from the Internet;
comprises a first plurality of feed items, wherein each of the first plurality of feed items include a separately resolvable link to a content object available from the Internet; and
comprises a first feed item, wherein:
the first feed item is one of the first plurality of feed items; and
the first feed item includes a first separately resolvable link to a first content object;
a second service feed that:
is acquired from a second Internet service that is accessible from the Internet;
comprises a second plurality of feed items, wherein each of the second plurality of feed items include a separately resolvable link to a content object available from the Internet; and
comprises a second feed item, wherein:
the second feed item is one of the second plurality of feed items;
the second feed item includes a second separately resolvable link to a second content object; and
an aggregation system that is configured to:
receive the first service feed;
receive the second service feed;
combine the first service feed and the second service feed to form a selective video feed, the selective video feed comprising the first feed item and the second feed item;
transmit the selective video feed to an end-user device;
receive from the end-user device a selection of the first feed item for the first content object; and
transmit the selection of the first feed item and a parameter to the first Internet service, wherein the parameter is for determining an advertisement, if any, to transmit to the end-user device in conjunction with the first content object.
16. The system as recited in claim 15 , wherein the aggregation system is further configured to:
monitor playback of content objects, including associated advertisements, linked by feed items in the selective video feed; and
determine an advertising load at the end-user device based on monitoring playback of content objects.
17. The system as recited in claim 15 , wherein the parameter indicates that no advertisement is to be sent with the first content object based on an advertising load at the end-user device.
18. The system as recited in claim 15 , wherein:
the parameter identifies a location of the end-user device; and
a server capable of providing the advertisement selects the advertisement based, at least in part, on the location of the end-user device.
19. The system as recited in claim 15 , wherein the aggregation system is further configured to identify a server capable of providing a plurality of advertisements from among a plurality of servers capable of providing advertisements.
20. The system as recited in claim 15 , wherein the aggregation system is further configured to:
determine an advertising load sent to the end-user device; and
determine to submit a request for the advertisement in the selective video feed based on the advertising load being within a given range.