System and method for link-initiated user engagement and retention
A system and method for dynamic-link initiated user engagement and retention which employs a dynamic rules engine, utilizing a range of engagement rules and device-specific context to generate personalized deep links. As a user interacts with the platform, the rules engine assesses their behaviors, preferences, and past interactions. Leveraging this data, the engine constructs deep links tailored to the user's profile and device attributes. For instance, if an inactive user previously showed interest in a specific product category, the engine might craft a deep link offering an exclusive discount within that category, optimized for the user's device. These deep links are then seamlessly delivered via auto-populated text messages, emails, push notifications, or other channels. By providing direct access to enticing content, promotions, or features, the system re-engages users, enhancing customer retention and fostering active, ongoing engagement.
1. A system for link-initiated user engagement and retention, comprising:
a computing device comprising a processor, a memory, and a first plurality of programming instructions stored in the memory and operable on the processor, wherein the first plurality of programming instructions, when operating on the processor, cause the computing device to:
generate a passive call-to-action comprising a first uniform resource identifier (URI) configured to provide a first deep link to a messaging application on a mobile device and a payload, the payload comprising a pre-populated message suitable for display in the messaging application;
upon receipt of a message substantially corresponding to the payload and associated mobile device metadata, check if there is an active mobile device record associated with the mobile device;
wherein there is no active mobile device record associated with the mobile device, create and store an active mobile device record to be associated with the mobile device, the created active mobile device record comprising at least the mobile device metadata;
send a confirmation message to the mobile device responsive to the creation of the active mobile device record associated with the mobile device;
wherein there is an active mobile device record associated with the mobile device, forward the message to a rules engine;
the rules engine comprising a second plurality of programming instructions stored in the memory and operable on the processor, wherein the second plurality of programming instructions, when operating on the processor, cause the rules engine to:
receive the message;
retrieve at least historical interaction data associated with the mobile device from the active mobile device record associated with the mobile device;
retrieve an engagement rule associated with the payload, wherein the engagement rule comprises engagement instructions; and
use the active mobile device record associated with the mobile device, the historical interaction data, and the engagement instructions to generate a second URI configured to provide a second deep link to the messaging application on the mobile device.
2. The system of claim 1 , wherein the mobile device metadata comprises a time and a context of action.
3. The system of claim 1 , wherein the active mobile device record further comprises user profile information, a purchase history, and at least one user preference.
4. The system of claim 1 , further comprising a database stored in a non-volatile data storage device, the database comprising a plurality of engagement rules.
5. The system of claim 4 , wherein the engagement rule is retrieved from the database.
6. A method for link-initiated user engagement and retention, comprising the steps of:
generating a passive call-to-action comprising a first uniform resource identifier (URI) configured to provide a first deep link to a messaging application on a mobile device and a payload, the payload comprising a pre-populated message suitable for display in the messaging application;
upon receipt of a message substantially corresponding to the payload and associated mobile device metadata, checking if there is an active mobile device record associated with the mobile device;
wherein there is no active mobile device record associated with the mobile device, creating and storing an active mobile device record to be associated with the mobile device, the created active mobile device record comprising at least the mobile device metadata;
sending a confirmation message to the mobile device responsive to the creation of the active mobile device record associated with the mobile device;
wherein there is an active mobile device record associated with the mobile device, forwarding the message to a rules engine;
receiving, using the rules engine, the message;
retrieving, using the rules engine, at least historical interaction data associated with the mobile device from the active mobile device record associated with the mobile device;
retrieving, using the rules engine, an engagement rule associated with the payload, wherein the engagement rule comprises engagement instructions; and
using, using the rules engine, the active mobile device record associated with the mobile device, the historical interaction data, and the engagement instructions to generate a second URI configured to provide a second deep link to the messaging application on the mobile device.
7. The method of claim 6 , wherein the mobile device metadata comprises a time and a context of action.
8. The method of claim 6 , wherein the active mobile device record further comprises user profile information, a purchase history, and at least one user preference.
9. The method of claim 6 , further comprising a database stored in a non-volatile data storage device, the database comprising a plurality of engagement rules.
10. The method of claim 9 , wherein the engagement rule is retrieved from the database.