Granted Patent B2

US 8,620,285 · App. 13/568,069 · Granted Dec 31, 2013

Inventors: Jorey Ramer (Cambridge, MA); Adam Soroca (Cambridge, MA); Dennis Doughty (Brookline, MA); Neal J. Karasic (Brighton, MA)

Assignee: Millennial Media

Abstract

Claims (36)

1. A system for targeting mobile coupon placement on a mobile communication facility, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility, wherein the navigation request is a transaction, wherein the transaction corresponds to a purchase of one or more goods via the mobile communication facility through a short-range wireless communication;

receiving information corresponding to a location of the mobile communication facility as determined via the short-range wireless communication;

receiving information corresponding to a rendering capability of the mobile communication facility, wherein the rendering capability comprises a model of the mobile communication facility;

selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the location, the rendering capability of the mobile communication facility, and a mobile subscriber characteristic associated with the user; and

transmitting the sponsored mobile coupon to the mobile communication facility for display thereon.

2. The system of claim 1 , wherein the mobile subscriber characteristic is selected from the list consisting of:

(a) age, age-range, or birthdate of the user;

(b) gender of the user;

(c) race of the user;

(d) religion of the user;

(e) marital status of the user;

(f) area code of the phone number assigned to the mobile communication facility;

(g) zip code of the user;

(h) home address of the user;

(i) work address of the user;

(j) billing address of the user;

(k) type of credit card the user uses to pay for service for the mobile communication facility;

(l) birthplace of the user;

(m) employer of the user;

(n) employment position of the user; and

(o) income bracket of the user.

3. A system for targeting mobile coupon placement on a mobile communication facility, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility, wherein the navigation request is a transaction;

receiving information corresponding to a location of the mobile communication facility as determined via Wi-Fi triangulation;

receiving information corresponding to a rendering capability of the mobile communication facility, wherein the rendering capability comprises a model of the mobile communication facility;

selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the location, the rendering capability of the mobile communication facility, and a usage history characteristic associated with the user, wherein the usage history corresponds to shopping habits of the user as recorded through use of the mobile communication facility; and

transmitting the sponsored mobile coupon to the mobile communication facility for display thereon.

4. The system of claim 3 , wherein the transaction is selected from the list consisting of:

(a) a purchase of one or more items;

(b) an advertisement conversion;

(c) a coupon redemption;

(d) a transfer of funds from a bank account;

(e) a placement of a purchasable item into an online shopping cart;

(f) a completion of an enrollment; and

(g) a completion of a survey.

Assignments (10)

Continuity (66)