IP Library › Granted Patent US 12,192,256
Granted Patent B2
US 12,192,256 · App. 17/729,327 · Granted Jan 7, 2025

Personalized content sharing platform

Inventor: Corinne Sherman Stewart (Milton, GA)
Assignee: EBAY INC.
H04L65/403G06Q30/0241G06Q50/01H04L65/1063H04L65/612H04L65/765H04L69/08
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Quick Facts
Patent No.
US 12,192,256
App. No.
17/729,327
Granted
Jan 7, 2025
Kind
B2
Abstract

A system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for providing personalized content sharing service is presented. Consistent with some embodiments, the method may include receiving a request to share a content item with a member of the social network. The method may further include determining an interest of the member of the social network based on social data about the member of the social network. A customized posting to share the content item with the member of the social network is then generated using the interest of the user.

Claims (51)

1. A method comprising:

receiving a request to share a content item with a member of a social network;

determining, via one or more API calls, an interest of the member and a preferred format of social network postings of the member that comprises an image file format as a preferred file type;

using an image recognition module to identify a content element of the content item, the content element corresponding to the interest of the member;

generating a personalized social network posting of the content item in the image file format based on the content element representing the interest; and

causing display of the personalized social network posting of the content item in a user interface of a device of the member.

2. The method of claim 1 , wherein the content element includes any one of: a text segment, an image, an audio segment, or a video.

3. The method of claim 1 , wherein the personalized social network posting includes a tag corresponding to an item category associated with the content item.

4. The method of claim 1 , further comprising:

retrieving, via the one or more API calls, social data of the member based on a social network profile of the member, the social data including a history of social network activities of the member; and

determining the interest of the member and the preferred format of social network postings of the member based on the social data.

5. The method of claim 4 , further comprising:

identifying an engagement of the member with a content sharing posting based on the history of social network activities of the member; and

determining the preferred format of social network postings of the member based on the engagement of the member with the content sharing posting.

6. The method of claim 5 , further comprising:

formatting the personalized social network posting according to the preferred format of social network postings of the member.

7. The method of claim 1 , wherein the preferred format of social network postings of the member includes a preferred content type.

8. The method of claim 1 , further comprising:

using a text analysis module to identify a keyword from the content element that includes a text segment; and

generating the personalized social network posting further based on the keyword from the content element.

9. The method of claim 1 , further comprising:

publishing the personalized social network posting of the content item on the social network on behalf of a user associated with the request.

10. A system comprising:

one or more hardware processors of a machine; and

a machine-readable storage medium storing instructions that, when executed by the one or more hardware processors, cause the machine to perform operations comprising:

receiving a request to share a content item with a member of a social network;

determining, via one or more API calls, an interest of the member and a preferred format of social network postings of the member that comprises an image file format as a preferred file type;

using an image recognition module to identify a content element of the content item, the content element corresponding to the interest of the member;

generating a personalized social network posting of the content item in the image file format based on the content element representing the interest; and

causing display of the personalized social network posting of the content item in a user interface of a device of the member.

11. The system of claim 10 , wherein the content element includes any one of: a text segment, an image, an audio segment, or a video.

12. The system of claim 10 , wherein the personalized social network posting includes a tag corresponding to an item category associated with the content item.

13. The system of claim 10 , wherein the operations further comprise:

retrieving, via the one or more API calls, social data of the member based on a social network profile of the member, the social data including a history of social network activities of the member; and

determining the interest of the member and the preferred format of social network postings of the member based on the social data.

14. The system of claim 13 , wherein the operations further comprise:

identifying an engagement of the member with a content sharing posting based on the history of social network activities of the member; and

determining the preferred format of social network postings of the member based on the engagement of the member with the content sharing posting.

15. The system of claim 14 , wherein the operations further comprise:

formatting the personalized social network posting according to the preferred format of social network postings of the member.

16. The system of claim 10 , wherein the operations further comprise:

using a text analysis module to identify a keyword from the content element that includes a text segment; and

generating the personalized social network posting further based on the keyword from the content element.

17. The system of claim 10 , wherein the operations further comprise:

publishing the personalized social network posting of the content item on the social network on behalf of a user associated with the request.

18. A non-transitory machine-readable storage medium storing instructions that, when executed by one or more hardware processors of a machine, cause the one or more hardware processors to perform operations comprising:

receiving a request to share a content item with a member of a social network;

determining, via one or more API calls, an interest of the member and a preferred format of social network postings of the member that comprises an image file format as a preferred file type;

using an image recognition module to identify a content element of the content item, the content element corresponding to the interest of the member;

generating a personalized social network posting of the content item in the image file format based on the content element representing the interest; and

causing display of the personalized social network posting of the content item in a user interface of a device of the member.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 8, 2022
From: SHERMAN STEWART, CORINNE
To: EBAY INC.
Reel/Frame 060740/0407 →
Continuity (2)
Continuation 14167715 · Jan 29, 2014
Related Publication 20220255972A1 · Aug 11, 2022
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