Management of multiple advertising inventories using a monetization platform
In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility.
1. A system for selecting sponsored content from a first and second mobile content inventory, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
(a) receiving in association with a webpage request from the cellular phone of a user a request for a sponsored content from a publisher for presentation of the sponsored content on the cellular phone of the user, wherein the webpage request corresponds to a webpage provided by a publisher and is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the cellular phone with the carrier;
(b) receiving a hashed user identification corresponding to the user of the cellular phone, wherein the hashed user identification is associated with a profile of the user containing:
(i) demographic data of the user including
(1) an age, age-range, or birthdate of the user; and
(2) a gender of the user; and
(3) an income bracket of the user; and
(ii) behavioral data of the user as recorded via use of the cellular phone by the user;
(c) receiving a time limit associated with the hashed user identification and within the time limit performing the steps of:
(i) searching the first and second mobile content inventories for a first and second sponsored mobile content, wherein the first and second sponsored mobile contents each include a first item and a second item, wherein the first item requires a rendering capability of a first type of cellular phone to be rendered thereon and wherein the second item requires a rendering capability of a second type of cellular phone to be rendered thereon, wherein the first item is incompatible with the second type of cellular phone and the second item is incompatible with the first type of cellular phone;
(ii) determining that the first sponsored mobile content is more relevant to the webpage request than the second sponsored mobile content based at least on:
(1) a relevancy of the first and second sponsored mobile contents to contextual information associated with the webpage; and
(2) a relevancy of the first and second sponsored mobile contents to the profile of the user; and
(3) a respective statistical weight of the first and second sponsored mobile contents relating to the respective amount of revenue the publisher would realize upon presentation of the first and second sponsored mobile contents to the cellular phone;
(iii) determining that the cellular phone of the user is of the first type; and
(iv) transmitting the first item of the first sponsored mobile content to the cellular phone of the first type for presentation thereon.