Adaptable business objective routing for a contact center

1. A method for enhanced interaction processing in a contact center, the method comprising:

detecting, by a processor, a pending interaction with a customer operating a communication device;

identifying, by the processor, first and second objectives of the contact center in response to detecting the pending interaction, wherein the first objective is identified as more important to the contact center than the second objective;

identifying, by the processor, a first agent for handling the first objective, and determining a likelihood of success of the first agent in achieving the first objective;

identifying, by the processor, a second agent for handling the second objective for which the likelihood of success in achieving the second objective by the second agent is higher than the likelihood of success of achieving the first objective by the first agent;

transmitting, by the processor, instructions to a routing device to route the pending interaction to an agent communication device operated by the second agent; and

prompting, by the processor, the second agent to pursue the second objective.

2. The method of claim 1 , wherein the first objective is associated with a first business outcome determined to be more desirable to the contact center than a second business outcome associated with the second objective.

3. The method of claim 1 , wherein the second objective relates to profit, revenue, or sales of the contact center.

4. The method of claim 1 , wherein the second objective relates to customer satisfaction.

5. The method of claim 1 , wherein the likelihood of the first or second agent in achieving the first or second objectives is determined based on analysis of historical performance of the first or second agents relating to the first and second objectives.

6. The method of claim 1 , wherein the second objective is associated with a business opportunity to be presented to the customer.

7. The method of claim 6 , wherein the business opportunity is a cross-sell or up-sell opportunity of a product or service.

8. A system for enhanced interaction processing in a contact center, the system comprising:

processor; and

a memory coupled to the processor, wherein the memory stores instructions that, when executed by the processor, cause the processor to:

detect a pending interaction with a customer operating a communication device;

identify first and second objectives of the contact center in response to detecting the pending interaction, wherein the first objective is identified as more important to the contact center than the second objective;

identify a first agent for handling the first objective, and determine a likelihood of success of the first agent in achieving the first objective;

identify a second agent for handling the second objective for which the likelihood of success in achieving the second objective by the second agent is higher than the likelihood of success of achieving the first objective by the first agent;

transmit instructions, by the processor, to a routing device to route the pending interaction to an agent communication device operated by the second agent; and

prompt, by the processor, the second agent to pursue the second objective.

9. The system of claim 8 , wherein the first objective is associated with a first business outcome determined to be more desirable to the contact center than a second business outcome associated with the second objective.

10. The system of claim 8 , wherein the second objective relates to profit, revenue, or sales of the contact center.

11. The system of claim 8 , wherein the second objective relates to customer satisfaction.

12. The system of claim 8 , wherein the likelihood of the first or second agent in achieving the first or second objectives is determined based on analysis of historical performance of the first or second agents relating to the first and second objectives.

13. The system of claim 8 , wherein the second objective is associated with a business opportunity to be presented to the customer.

14. The system of claim 13 , wherein the business opportunity is a cross-sell or up-sell opportunity of a product or service.

15. The system of claim 8 , wherein the pending interaction is for achieving a step of a workflow associated with a case, wherein an agent selected for handling the pending interaction is an agent with skills to handle a next step of the workflow.

16. The system of claim 8 , wherein the instructions further cause the processor to:

retrieve, in response to detecting the pending interaction, identification of a first customer segment to which the customer belongs, wherein the first customer segment is associated with a third objective of the contact center;

predict an outcome of the pending interaction;

identify a second customer segment based on the predicted outcome;

re-associate the customer to the second customer segment, wherein the second customer segment is associated with the second objective.