Dynamic help option for internet customers
View Patent ↗The invention determines when an Internet browsing customer should be provided assistance by monitoring factors such as the customer profile saved at the server or in cookies, the time a customer spends on particular web pages, errors in forms submitted by the customer, web pages repeatedly viewed by a customer, and statistically established abandon points. When the invention determines a customer should be provided assistance, the invention reviews the availability and probability of availability of the customer service representatives (CSRs). If a CSR is available or predicted to be available, the customer is presented with a HELP option. If the customer does not respond to the HELP option within a predetermined time, the HELP option is removed. By dynamically determining the appropriate time to provide a HELP option and only providing the HELP option when a CSR is available, the invention proactively provides meaningful service at the critical time.
1. A method for providing assistance to a customer at a web site, comprising the steps of: receiving a request for a web page from a customer; sending said web page without a HELP option to said customer; automatically determining if said customer should be provided assistance; determining an estimated time before a customer service representative will be available, and if said estimated time exceeds a predetermined time then delaying a step of sending said HELP option to said customer until said estimated time does not exceed said predetermined time then sending said HELP option to said customer; and wherein said predetermined time is determined based upon measurements of the time between the time that a HELP option is sent to a previous customer and the time that said previous customer responds to said HELP option.
2. The method of claim 1 wherein said step of automatically determining if said customer should be provided assistance comprises: reviewing a saved customer profile; and if the profile indicates assistance should be provided then determining that said customer should be provided assistance.
3. The method of claim 1 wherein said step of automatically determining if said customer should be provided assistance comprises: measuring the time that said customer spends on said web page; and if said time exceeds a predetermined time then determining that said customer should be provided assistance.
4. The method of claim 1 wherein said step of automatically determining if said customer should be provided assistance comprises: measuring the time that said customer spends on an area or field within said web page; and if said time exceeds a predetermined time then determining that said customer should be provided assistance.
5. The method of claim 1 wherein: said step of automatically determining if said customer should be provided assistance comprises measuring the time that said customer spends on said web page, and if said time exceeds a predetermined time then determining that said customer should be provided assistance; and said step of sending said web page comprises sending a heartbeat to a customer with said web page, said heartbeat periodically sending a message to said web site.
6. The method of claim 1 wherein: said step of automatically determining if said customer should be provided assistance comprises measuring the time that said customer spends on said web page, and if said time exceeds a predetermined time then determining that said customer should be provided assistance; said step of sending said web page comprises sending a heartbeat to a customer with said web page, said heartbeat periodically sending a message to said web site; and said step of measuring the time comprises counting the number of said messages.
7. The method of claim 1 wherein: said step of automatically determining if said customer should be provided assistance comprises measuring the time that said customer spends on said web page, and if said time exceeds a predetermined time then determining that said customer should be provided assistance; said step of sending said web page comprises sending a heartbeat to a customer with said web page, said heartbeat periodically sending a message to said web site; said step of measuring the time comprises counting the number of said messages; and said step of determining if said time exceeds said predetermined time comprises comparing said number of messages with a predetermined number of messages.
8. The method of claim 1 wherein said step of automatically determining if said customer should be provided assistance comprises: reviewing electronic forms with entries from the customer; and if there are errors of significance in the electronic forms then determining that said customer should be provided assistance.
9. The method of claim 1 wherein said step of automatically determining if said customer should be provided assistance comprises: counting the number of times that a customer returns to said web page; and if said number exceeds a predetermined number then determining that said customer should be provided assistance.
10. The method of claim 1 wherein said step of automatically determining if said customer should be provided assistance comprises: determining if customer is at a service point; and if said customer is at a service point, then determining that said customer should be provided assistance.
11. The method of claim 1 wherein said step of sending said HELP option to said customer comprises sending a new web page to said customer, said new web page comprising said HELP option.
12. The method of claim 1 wherein said step of sending said HELP option to said customer comprises inserting a HELP option in the web page being viewed by the customer.
13. The method of claim 1 , and further comprising: measuring the time since said HELP option was sent to said customer; if said time since said HELP option was sent has exceeded a predetermined response time without a response from said customer, then removing the HELP option or sending another web page to said customer, said another web page not having said HELP option.
14. The method of claim 13 , wherein said predetermined response time is determined based upon measurements of the time between the time that a HELP option is sent to a previous customer and the time that said previous customer responds to said HELP option.
15. The method of claim 1 wherein said HELP option is a HELP button.
16. The method of claim 1 wherein said HELP option is a HELP screen.
17. The method of claim 1 wherein said HELP option is a audio message.
18. The method of claim 1 wherein said HELP option is a video message.
19. A method for providing assistance to a customer at a web site, comprising the steps of: receiving a request for a web page from a customer; determining whether a customer service representative is available; if a said customer service representative is available then sending said web page to said customer with a HELP option on said web page and if said customer service representative is not available then determining an estimated time before a customer service representative will be available, and if said estimated time is less than a predetermined time then sending said web page to said customer with a HELP option on said web page; wherein said predetermined time is determined based upon measurements of multiple incidences of time between the time that a HELP option is sent to a previous customer and the time that said previous customer responds to said HELP option.
20. The method of claim 19 , and further comprising: measuring the time since said HELP option was sent to said customer; if said time since said HELP option was sent has exceeded a predetermined response time without a response from said customer, then sending another web page to said customer, said another web page not having said HELP option.
21. The method of claim 19 , and further comprising: measuring the time since said HELP option was sent to said customer, if said time since said HELP option was sent has exceeded a predetermined response time without a response from said customer, then sending another web page to said customer, said another web page not having said HELP option; wherein said predetermined response time is determined based upon measurements of the time between the time that a HELP option is sent to a previous customer and the time that said previous customer responds to said HELP option.
22. The method of claim 19 wherein said HELP option is a HELP button.
23. The method of claim 19 wherein said HELP option is a HELP screen.
24. The method of claim 19 wherein said HELP option is a audio message.
25. The method of claim 19 wherein said HELP option is a video message.
26. A method for providing assistance to a customer at a web site, comprising the steps of: receiving a request for a web page from a customer; determining whether a customer service representative is available; determining an estimated time before a customer service representative will be available; if said estimated time is less than a predetermined time then sending said web page to said customer with a HELP option on said web page; wherein said predetermined time is determined based upon measurements of the time between the time that a HELP option is sent previous customer and the time that said previous customer responds to said HELP option.
27. The method of claim 26 , and further comprising: measuring the time since said HELP option was sent to said customer, if said time since said HELP option was sent has exceeded a predetermined response time without a response from said customer, then sending another web page to said customer, said another web page not having said HELP option; wherein said predetermined response time is determined based upon measurements of the time between the time that a HELP option is sent to a previous customer and the time that said previous customer responds to said HELP option.
28. The method of claim 26 wherein said HELP option is a HELP button.
29. The method of claim 26 wherein said HELP option is a HELP screen.
30. The method of claim 26 wherein said HELP option is a audio message.
31. The method of claim 26 wherein said HELP option is a video message.