Method and system for managing interactive communications campaigns with text messaging
View Patent ↗A messaging platform includes a text messaging subsystem that includes a suite of enhancements that facilitate implementation of a multi-channel communications strategy with high level and fine-grained control over outbound message creation or inbound message handling.
1. A method for managing an interactive communications campaign, the method comprising:
receiving, by a processor, a text-based message from a device having a source address, the device being associated with a user;
identifying, by the processor, a first level keyword in the text-based message;
identifying, by the processor, the communications campaign based on the first level keyword and the source address;
executing, by the processor, instructions associated with the communications campaign, wherein the instructions include at least one action to be taken in association with the text-based message; and
transmitting, by the processor, instructions to take the at least one action in response to the text-based message,
wherein the at least one action is based on at least one of a state of a conversation, a value of a variable in the instructions indicative of a mode of communication associated with the user, or an occurrence in the communications campaign.
2. The method of claim 1 , wherein the occurrence is a transmission of a voice message, wherein the at least one action is sending an outbound text-based message to the device responsive to the voice message.
3. The method of claim 1 , wherein the value of the variable determines whether a given telephone number is wireless and should receive an outbound text-based message.
4. The method of claim 1 , wherein the first level keyword is associated with a message for use on a particular short code used for sending and receiving text-based messages.
5. The method of claim 1 , wherein the at least one action is triggered by a second-level keyword in the text-based message.
6. The method of claim 1 , wherein the at least one action is generating an outbound text-based message.
7. The method of claim 1 , wherein the at least one action is moving the text-based message to a particular queue.
8. The method of claim 1 , wherein the variable is based on a user preference.
9. The method of claim 1 , wherein the mode of communication is text messaging or a voice call.
10. A system for managing interactive communications campaigns, the system comprising:
a processor; and
memory, wherein the memory has stored therein instructions that, when executed by the processor, cause the processor to:
receive a text-based message from a device having a source address, the device being associated with a user;
identify a first level keyword in the text-based message;
identify the communications campaign based on the first level keyword and the source address;
execute instructions associated with the communications campaign, wherein the instructions include at least one action to be taken in association with the text-based message; and
transmit instructions to take the at least one action in response to the text-based message,
wherein the at least one action is based on at least one of a state of a conversation, a value of a variable in the instructions indicative of a mode of communication associated with the user, or an occurrence in a communications campaign.
11. The system of claim 10 , wherein the occurrence is a transmission of a voice message, wherein the at least one action is sending an outbound text-based message to the device responsive to the voice message.
12. The system of claim 10 , wherein the value of the variable determines whether a given telephone number is wireless and should receive an outbound text-based message.
13. The system of claim 10 , wherein the first level keyword is associated with a message for use on a particular short code used for sending and receiving text-based messages.
14. The system of claim 10 , wherein the at least one action is triggered by a second-level keyword in the text-based message.
15. The system of claim 10 , wherein the at least one action is generating an outbound text-based message.
16. The system of claim 10 , wherein the at least one action is moving the text-based message to a particular queue.
17. The system of claim 10 , wherein the variable is based on a user preference.
18. The system of claim 10 , wherein the mode of communication is text messaging or a voice call.