Contextual targeting of content using a monetization platform
In embodiments of the present invention improved capabilities are described for using a monetization platform server to associate sponsored content with contextual information relating to mobile content, and storing the sponsored content-contextual information association in a data facility for future use in optimizing the delivery of a sponsored content to a mobile communication facility based at least in part on a display datum associated with the mobile communication facility, wherein the display datum includes a contextual datum.
1. A system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
computing an association between a sponsored content and a contextual datum associated with a mobile content based at least in part on contextual information derived from the mobile content;
storing the association between the sponsored content and the contextual information in a contextual database;
receiving a display datum indicating that the mobile content is displayed on a cellular phone in connection with a first web page;
selecting the sponsored content upon receipt of the display datum based at least in part on the association stored in the contextual database and a rendering capability of the cellular phone, wherein the sponsored content requires the rendering capability of the cellular phone to be rendered thereon; and
transmitting the sponsored content to the cellular phone to display in connection with a second web page, wherein the transmission occurs upon receipt of an indication that the cellular phone is requesting the second webpage.
2. The system of claim 1 , wherein the association is based at least in part on a relevance score.
3. The system of claim 1 , wherein the mobile content is text.
4. The system of claim 1 , wherein the mobile content is a video.
5. The system of claim 1 , wherein the mobile content is audio.
6. The system of claim 1 , wherein the mobile content is an image.
7. The system of claim 1 , wherein the mobile content is a game.
8. The system of claim 1 , wherein the contextual information is a link.
9. The system of claim 1 , wherein the contextual information is text.
10. The method system of claim 1 , wherein the contextual information is a keyword.
11. The system of claim 1 , wherein the contextual information is meta data.
12. The system of claim 1 , wherein the association between the sponsored content and the contextual datum associated with the mobile content is based at least in part on performing a data integration step on at least one of data relating to the sponsored content, or data relating to the mobile content.
13. The system of claim 1 , wherein the association between the sponsored content and the contextual datum associated with the mobile content is based at least in part on performing a statistical analytic step on at least one of data relating to the sponsored content, or data relating to the mobile content.
14. A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to perform the steps of:
computing an association between a sponsored content and a contextual datum associated with a mobile content based at least in part on contextual information derived from the mobile content;
storing the association between the sponsored content and the contextual information in a contextual database;
receiving a display datum indicating that the mobile content is displayed on a cellular phone in connection with a first web page;
selecting the sponsored content upon receipt of the display datum based at least in part on the association stored in the contextual database and a rendering capability of the cellular phone, wherein the sponsored content requires the rendering capability of the cellular phone to be rendered thereon; and
transmitting the sponsored content to the cellular phone to display in connection with a second web page, wherein the transmission occurs upon receipt of an indication that the cellular phone is requesting the second webpage.
15. The computer-readable medium of claim 14 , wherein the association is based at least in part on a relevance score.
16. The computer-readable medium of claim 14 , wherein the mobile content is one of:
text;
a video;
audio;
an image; and
a game.
17. The computer-readable medium of claim 14 , wherein the contextual information is one of:
a link;
text;
a keyword; and
meta data.
18. The computer-readable medium of claim 14 , wherein the association between the sponsored content and the contextual datum associated with the mobile content is based at least in part on performing a data integration step on at least one of data relating to the sponsored content, or data relating to the mobile content.
19. The computer-readable medium of claim 14 , wherein the association between the sponsored content and the contextual datum associated with the mobile content is based at least in part on performing a statistical analytic step on at least one of data relating to the sponsored content, or data relating to the mobile content.